Transportation agencies and the mobile app
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Transportation agencies and the mobile app

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On overview of the wireless device usage in the U.S., and a description of the development of the Washington State Department of Transportation's (WSDOT) new mobile phone apps.

On overview of the wireless device usage in the U.S., and a description of the development of the Washington State Department of Transportation's (WSDOT) new mobile phone apps.

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Transportation agencies and the mobile app Presentation Transcript

  • 1. Transportation Agencies and the Mobile ‘App’
    Why hitting a moving target is so important …
    Lloyd D. Brown, Director of Communications
    NTPAW 2010 Annual Meeting, Boise, Idaho
    September 16, 2010
  • 2. Why shoot for a moving target?
    Here’s what we’ll cover:
    Mobile devices: That’s where the people are!
    If you don’t build it, someone else will.
    WSDOT’s App
    9/16/2010
    2
  • 3. General Internet demographics
    74% of American adults (ages 18 and older) use the Internet 
    Source: http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics/Report.aspx
    9/16/2010
    3
  • 4. How do people access the Internet?
    60% of American adults use broadband connections at home  
    55% of American adults connect to the Internet wirelessly
     83% of adults have cell phones or smartphones and, among them, 35% have accessed the Internet via their phone. 
    9/16/2010
    4
  • 5. Connected devices are here to stay
    iPhones
    Android phones
    Blackberry phones
    Microsoft phones
    Kindles
    iPads
    Netbooks
    Photo by PACMan3000
    9/16/2010
    5
  • 6. A culture of ‘apps’
    Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.
    “An apps culture is clearly emerging among some cell phone users, particularly men and young adults.”
    • Kristen Purcell, Associate Director for Research at the Pew Internet Project.
    9/16/2010
    6
    • Source: http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx
  • Mobile devices are a market force
    Apple is manufacturing 2 million iPads each month, rising to 3 million for the Holiday season.
    Apple is estimated to be selling 2 million iPhone 4 units each month.
    iPod touch accounts for around one-third of iOS devices, suggesting similar sales levels.
    Source:http://blogs.computerworld.com/16887/is_apple_selling_over_6_million_ios_devices_a_month?source=rss_blogs
    9/16/2010
    7
  • 7. Mobile phones open opportunities
    New York Times: “Other cultural forces aside, minorities, lower-income households and younger adults access the Internet at higher rates on mobile devices because they often do not have computers at home.”
    Source: http://www.nytimes.com/2010/08/02/technology/02drill.html?_r=1
    Photo by Ed Yourdon
    9/16/2010
    8
  • 8. Consider this …
    Tweens (8-14) have always known life with mobile phones and Internet!
    A study conducted by Walt Disney across six European countries – UK, Spain, Germany, Italy, France, Poland showed the following usage behavior among pre-teens
    Number of kids who access the Internet : 80%
    Tweenswho use Internet for games : 74%
    Tweenswho use Internet for homework : 59%
    Favorite way to communicate with friends
    Face-to-face communication : 30%
    SMS : 15%
    Online chat : 14%
    Cell Phone : 10%
    Source: http://www.brandrepublic.com/News/976825/Gaming-popular-internet-activity-tweens/
    9/16/2010
    9
  • 9. The major players …
    Apple's App Store: 250,000 applications
    Google's Android Store: 80,000 applications (up from 30,000 just six months ago)
    “Smartphones that run on Google's Android operating system also are expected to outsell iPhones this year. IDC, another tech research firm, estimates that by 2014, Android devices will hold world-wide market share of 25% while the iPhone's share will drop to 11% from 15% this year.”
    Source: http://online.wsj.com/article/SB10001424052748704644404575481471217581344.html?mod=WSJ_Tech_LEFTTopNews
    9/16/2010
    10
  • 10. The mobile ‘app’ is the next step
    Since 1990s, government has increasingly turned to Internet as a way to more efficiently provide services.
    In the last decade, government agencies have embraced social networking tools as a way to engage
    WSDOT already uses Flickr, YouTube, Facebook, Blogspot and Twitter to engage with the public.
    9/16/2010
    11
  • 11. Let’s look at the WSDOT web stats
    WSDOT has seen growth in percentage of web page views from mobile phones.
    Web site averages 25 million page views each month
    On average, 1.5 million page views each month are from mobile browsers
    Top mobile devices accessing the web site:
    iPhone
    Android OS
    iPad
    9/16/2010
    12
  • 12. If you don’t build it, someone else will
    Before WSDOT launched its app, others were already ‘selling’ its data.
    9/16/2010
    13
  • 13. What’s in WSDOT’s app?
    Modeled from content in Whitehouse.gov iPhone app
    The WSDOT app offers direct access to traffic information, as well as agency promotional information
    Started with Android app, moved to iPhone OS
    9/16/2010
    14
  • 14. Connecting WSDOT’s info web
    Flickr photos
    News releases
    9/16/2010
    15
  • 15. The pay off …
    What people really want is traffic information
    9/16/2010
    16
  • 16. What’s the response so far?
    User comments vary:
    *** Works good for what it is
    *** Force closes often when in maps...but good start of a useful tool
    * This app sucks
    ***** Ridiculous and awesome! Everything in the palm of your hand
    ***** Keeps getting better and better! Great work, DOT!
    ***** This app is fantastic!
    iPhone app
    7,267 downloads
    26 ratings
    3 stars
    Android app
    12,939 downloads
    7,941 active installs
    205ratings
    4.5 stars
    9/16/2010
    17
    Source: WSDOT data through Tuesday, Sept. 14, 2010
  • 17. WSDOT’s app plan
    WSDOT chose to write its code in house. That source code is now available for use at http://github.com/wsdot/.
    Technical questions? contact Jeremy Bertrand, WSDO T web guru, at bertraj@wsdot.wa.gov.
    9/16/2010
    18
  • 18. Conclusion
    Our business has changed tremendously, mobile apps are the next step.
    The explosion of wireless devices is creating a culture of ‘apps’
    The people are already there. If we aren’t filling the demand, someone else will.
    9/16/2010
    19
  • 19. Transportation Agencies and the Mobile ‘App’
    Contact:
    Lloyd D. Brown, Director of Communications
    American Association of State Highway and Transportation Officials
    (202) 624-5802 office
    (202) 907-3434 cell
    lbrown@aashto.org
    9/16/2010
    20