Lloyd D. Brown                                              Director of Communications                                    ...
What we’ll cover• Social media tools• How are they being used• Recommendations for decision-makers
Social media toolsWhat’s so social about today’s media?• Facebook• Twitter• YouTubeIt’s all about the conversation!
Most state use social media… but few actually use it socially2011 AASHTO survey of state DOTS found:• 31 states use Twitte...
Putting social media to work2011 focus groups & interviews reportedstate DOTs barriers to implementation:• Organizational ...
State DOT Examples• Iowa & Illinois DOTs: Chicago to Omaha  Rail Line• North Carolina DOT: Driving 95 Project• Maryland DO...
Iowa DOT:Chicago toOmaha
North Carolina: Driving 95                     - Clearly marked                     - Clear expectations
Driving 95 on Facebook
Baltimore Red Line
Recommendations• Social media are complementary tactics• A social media plan should include:   specifics about how your a...
DOTs and Public Engagement:      Social Media in the NEPA process            Contact:            Lloyd D. Brown, Director ...
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Social Media in the NEPA Process - Three Case Studies

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State DOTs and the Public Involvement process: This presentation reviews three projects that used social media in the public involvement process. Most state DOTs use social media simply to promote traditional involvement process. Best situations clearly define how, where and when public can learn about and comment upon the project and process.

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  • Org Culture: “I don’t think that we are really trying to connect with the public … we label it the publicbut I think it’s the transportation insiders that we go with and try to keep happy. It’s nottrue public involvement. I think that’s why there is always a disconnect a lot of timesbetween what the public wants and why we’re always complaining that there’s notenough money for transportation.”Budgets: “We’ve been struggling to figure out how to deploy the new channels ofcommunication without increasing staff. Because as we all know, that many of these – if youwant them to be two-way channels (of communication) – are very staff intensive and require alot of time and people to respond.”Legal: “In fact, our system of public meetings is essentially a kind of a variation of brick and mortar.You’ve got a public meeting at 7 o’clock some evening and you have to physically show up ifyou want to hear it or see it.”
  • Is social media intended to collect input for the environmental document or is it simply to enhance the traditional process?
  • Social Media in the NEPA Process - Three Case Studies

    1. 1. Lloyd D. Brown Director of Communications American Association of State Highway and Transportation OfficialsDOTs and Public Engagement:Social Media in the NEPA processWestern Association of State Highway and Transportation OfficialsColorado Springs, COJune 21, 2012
    2. 2. What we’ll cover• Social media tools• How are they being used• Recommendations for decision-makers
    3. 3. Social media toolsWhat’s so social about today’s media?• Facebook• Twitter• YouTubeIt’s all about the conversation!
    4. 4. Most state use social media… but few actually use it socially2011 AASHTO survey of state DOTS found:• 31 states use Twitter• 26 states use Facebook• 10 states have blogs, another 10 are planning for blogs• Just 26 states have protocols for how social media tools should be used.
    5. 5. Putting social media to work2011 focus groups & interviews reportedstate DOTs barriers to implementation:• Organizational culture• Budgets• Legal concerns
    6. 6. State DOT Examples• Iowa & Illinois DOTs: Chicago to Omaha Rail Line• North Carolina DOT: Driving 95 Project• Maryland DOT: Baltimore Red Line
    7. 7. Iowa DOT:Chicago toOmaha
    8. 8. North Carolina: Driving 95 - Clearly marked - Clear expectations
    9. 9. Driving 95 on Facebook
    10. 10. Baltimore Red Line
    11. 11. Recommendations• Social media are complementary tactics• A social media plan should include:  specifics about how your agency will use social media and what it hopes to achieve,  protocols for dealing with inappropriate comments or sensitive postings,  clarifies team or individual responsibilities for regularly updating the sites  and a process for recording comments
    12. 12. DOTs and Public Engagement: Social Media in the NEPA process Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 677-5811 cell lbrown@aashto.org4/26/2012 12

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