Org Culture: “I don’t think that we are really trying to connect with the public … we label it the publicbut I think it’s the transportation insiders that we go with and try to keep happy. It’s nottrue public involvement. I think that’s why there is always a disconnect a lot of timesbetween what the public wants and why we’re always complaining that there’s notenough money for transportation.”Budgets: “We’ve been struggling to figure out how to deploy the new channels ofcommunication without increasing staff. Because as we all know, that many of these – if youwant them to be two-way channels (of communication) – are very staff intensive and require alot of time and people to respond.”Legal: “In fact, our system of public meetings is essentially a kind of a variation of brick and mortar.You’ve got a public meeting at 7 o’clock some evening and you have to physically show up ifyou want to hear it or see it.”
Is social media intended to collect input for the environmental document or is it simply to enhance the traditional process?
Incorporating New Media into the Environmental Review Process: A State DOT Overview
Lloyd D. Brown Director of Communications American Association of State Highway and Transportation OfficialsIncorporating New Media into theEnvironmental Review Process:A State DOT OverviewTransportation Research Board Annual MeetingWashington, D.C.January 16, 2013
What we’ll cover• Social media tools• How are they being used• A few best practices
Social media toolsWhat’s so social about today’s media?• Facebook• Twitter• YouTubeIt’s all about the conversation!
Face it: Today it’s all about MOBILE! • 85% of U.S. adults own a cell phone. • At least 25% own tablets (pre-holiday season) This leads to: "Just in Time" information searches Massive downloads of data/apps
Where are the eyeballs?‘Consumers downloaded arecord 1.76 billion appsbetween Christmas and NewYear’s Eve 2012.’ http://gigaom.com/mobile/app-downloads-hit-record-1-76-billion-over-holiday-week/
Most state use social media… but few actually use it socially2012 AASHTO survey of state DOTS found:• 37 states use Twitter• 32 states use Facebook• 16 states have blogs• 7 states use Pinterest, 4 states use Storify• Just 11 states give their employees access to social media sites at work.
Social media content• Primarily operationally focused Road closures, current traffic, weather alerts• Safety messages/Campaigns• General interest and promotional informationWhat’s missing? Environmentalengagement
But the conversation is changing"We’re seeing a slow and steady gain inTwitter and Facebook followers. We’reseeing more and more people askingquestions, sharing comments or airingconcerns via these two medium."
Putting social media to work2011 focus groups & interviews reportedstate DOTs barriers to implementation:• Organizational culture• Budgets• Legal concerns
Best practices• Social media are complementary tactics• A social media plan should include: specifics about how your agency will use social media and what it hopes to achieve, protocols for dealing with inappropriate comments or sensitive postings, clarifies team or individual responsibilities for regularly updating the sites and a process for recording comments
DOTs and Public Engagement: Social Media in the NEPA process Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 677-5811 cell firstname.lastname@example.org/26/2012 13