Disneyland Marketing Resort Strategy


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Disneyland Marketing Resort Strategy

  1. 1. Kristina Lee Candidate forDisneyland Resort Marketing Strategy Internship Spring 2013| November 2, 2012fast: (650)766-0714 faster: Lkristina90@gmail.com
  2. 2. Who Am I? Nickname: Kristie Senior, San Diego State University Graduating December 2012 Business- Integrated Marketing Communications Experience from the Walt Disney Company: Disney College Program Alumni- WDW Merchandise Hostess (Fall 2010) ABC Market Research Intern- ABC NTVS, New York (Summer 2012) My Internship Experience Includes: Outside Sales, Promotion & Publicity, Management, Sales Support, Market Research, Internet Marketing, Marketing, and Account Management
  3. 3. Here’s a little bit more about me…I’ve Worked In These Places Some Important Goals In My Life: •  ravel & see the world. T •  epay my parents back for all of their help. R •  e passionate about what I do. B •  e apart of meaningful brands that connect with B people. •  ave the way forward like those who mentored P me did.
  4. 4. What I Can Contribute to Your Team•  An understanding of different marketing roles and how each fit into the larger picture of the businesses you support through my education and past internship experience.•  A team player who will get the job done by applying my current knowledge to complete the task or by quickly learning to new skills to get the job done.•  A curiosity to learn from your team members & the company about how to engage and build consumer loyalty through marketing strategy.•  A true passion for the Disneyland Resort & The Walt Disney Company brand as both a guest and a current Disney Cast Member.
  5. 5. I Have The Experience You Want! Qualifications Relevant ExperienceManage the messaging and execution I am currently working as a Brand Departmentof assigned program tactics to ensure intern at a creative agency called i.d.e.a. I amthey are strategically aligned with responsible for assisting with accountbusiness priorities. management including reviewing of creative assets, media plans, & collateral to ensure they align with clienteles marketing strategies.Perform analysis with Target At ABC, I worked on a client proposal thatSegmentation and create market required me to hyper-target each client’s targetsnapshots to better understand consumers through lifestyle and geographicvisitation trends targeting. This project required an in-depth analysis of data trends from multiple programs.Assist with the maintenance, tracking As the event coordinator for my sorority, I wasand efficient use of allocated funds responsible for managing and planning eventsfor your assigned project’s budget with budgets exceeding $8,000.
  6. 6. Qualifications Relevant ExperienceAbility to cultivate partner relationships As an outside sales representative, I was responsible for establishing and cultivating relationships with 30-40 new businesses a day. Over the summer, I cultivated relationships and managed the accounts & advertisements of 40+ businesses.Self starter with ability to manage As an Area Sales Manager, I was responsiblemultiple priorities/projects, prioritize, and for managing 28 sales representatives in 7meet critical deadlines. different markets. I was responsible for daily reporting to upper management, coaching sales representatives, managing deadlines, and prioritizing different team objectives.Ability to construct and present a During my internship with ABC, I worked oncompelling story from data analysis and projects that required me to analyzing data andconsumer insight / research market research into concise and understandable stories for their National Sales Representatives to use with clientele.
  7. 7. Notable Achievements•  Recipient of the ABC National Television Sales Thomas S. Murphy Sponsorship for an all expense paid 10 week fellowship program in New York City this past summer.•  Chosen as the Lead Campus Representative for the Disney College Program Campus Rep Team for San Diego (Spring & Fall 2012).•  University Directories promoted me to being an Area Sales Manager for the California region in the summer of 2011. I had the opportunity to lead 7 teams and 28 sales representatives to hitting over 130% of a regional goal of $340,000•  Ranked #1 as an Outside Sales Representative in a region of 30 people and ranked within the top 7% out of 600 interns nationwide.•  Proud Alumni member of Kappa Delta Sorority of Beta Rho.•  Black belt in Tae-Kwon-Do.
  8. 8. What Others Say About Me“I had the opportunity to work directly with Kristie on a daily basis, and she demonstrated an intense passion for sales management by maintaining a professional demeanor. Kristie helped to support a team of around 30 sales reps as she encouraged, inspired, and led by example. Her positive attitude, work ethic, and ability to manager her team efficiently eventually led to her achieving the highest percentage of goal of any other sales manager in the country, at 135%. She is creative, intelligent, a great communicator, and works well under extreme pressure. She was an absolute pleasure to work with on a daily basis and is one of the most optimistic people I have ever met.” –Kyle Mosher, Regional Manager (Summer 2011)“Kristie did a phenomenal job as the Area Sales Manager for the Pacific Region. Through open communication she went above and beyond to make sure that each and every one of her team members hit their goal. She offered the knowledge and guidance a manager should encompass, as well as the understanding and support of a friend. Not only is Kristie professional and poised, but she is down to earth and a real team player. Kristie is a great manager, and an outstanding individual whom it would be a pleasure to work with again.” -Peggy François, Sales Representative (Summer 2011)“Top qualities: Great Results, Personable, High Integrity- Kristina did an exceptional job performing and living up to the Disney Guest Service Standards. She was Cast member that the team could consistently count on. Her positive attitude and willingness to be successful was a great contribution to the team.”-Kevin Gober, WDW Merchandise Manager (Fall 2010)“Kristina was an excellent group leader. She was always able to keep us motivated and sane as we each experienced our own trials and successes as outside sales representative. Her organization skills and persistent attitude definitely allowed the group achieve our goals.”-Jen Powell, University Directories Colleague (Summer 2010) You may also contact: Daria Nachman, ABC NTVS Market Research Director at (212) 456-6318. Read more of what others say about me on my LinkedIn Profile at www.linkedin.com/in/kristinaklee .
  9. 9. Why I Want This Internship“After working for the Walt Disney Company, I realized that I am a huge advocate for this brand because my values align with what the company stands for. My education and experience have shown me that I have a curiosity to understand what makes brands and marketing strategies resonate with their consumers. My Disneyland experiences and my Disney College Program have made me passionate about sharing the Disney magic with others. The opportunity to align my values, curiosity, and passion with this organization through this internship would truly be a dream come true for me. I am confident that my experience and passion will allow me to be more than just an intern, but a true contributor to your team.”
  10. 10. Thank You for all of your time & consideration. I hope I will have the opportunity to learn from you. More Information For You Here:www.linkedin.com/in/kristinaklee @Kristina90L Lkristina90@gmail.com(650)766-0714