Corporate identity guides EPTISA SEE dooDocument Transcript
Corporate Identity Guide
WE DO IT FOR YOU
Table of Contents 1| Logo 1.1 Full Colour 1.2 Black & White 1.3 Different Backgrounds 1.4 What is Allowed and What is NOT 2| Colours 3| Typography 4| Key-visual 4.1 Slogan 4.2 Graphic Elements 5| Materials 5.1 Corporate material - Business card - Envelope - Memorandum - Folder - Notebook 5.2 Electronic Signature 6| Branding
1| Logo1.1 Full Colour1.2 Black & White1.3 Different Backgrounds1.4 What is Allowed and What is NOT
Logo of EPTISA Southeast Europe d.o.o. has been derived from the logo of EPTISA Madrid. This logo variation is made according to their guide, and guidelines for its usage will be1.1 Full Colour explained futher on in this document.Full colour version Variations in one colourFull colour original version with gradients Lighter side of the gradient is 70% of the original colourDarker side of the gradient is 100%of the original colour
1.2 Black & WhiteMonochrome logo (positive and negative variations)Usage of the positive and negative logos on backgrounds with diferent percentage of black colour20% 80%40% 60%60% 40%80% 20%
1.3 Different BackgroundsLogo should be placed on a surface that will not reduce its visibility. Depending on the back-ground, one of the proposed variations of the logo should be used. The main version of logo isfor usage on light and white surfaces.
1.4 What is Allowed and What is NOTLogo should not be streched, outlined, twisted, coloured in any colour that is not speciﬁed in thisguide, reduced in size below the lowest recommended value, and ﬁnally, it should not be placedat the very edge of a page nor can any other objects be found within its save space area.NOYESSmallest recommended size 20 mmRecommended white space
2| ColoursCMYK Colours that represent EPTISA Southeast C:0, M:59, Y:96, K:0 Europe d.o.o are blue (PANTONE 302C) and orange (PANTONE 165C). For materi- als that will primarily be used in digital C:100, M:25, Y:0, K:50 format (on screen), colours should be used in RGB colour mode. For printed materials colours should be in CMYK colour mode.RGB R: 245, G:102, B:0 R:0, G:71, B:107PANTONE PANTONE 165C PANTONE 302C% 100 90 80 70 60 50 40 30 20 10
3| TypographyPrimary Typography used is Helvetica Neue LT Pro in all its variations (bold, regular, italic, blacketc.). In case that primary typography is not available, secondary typography that can be usedis Arial Narrow.Primary TypographySecondary Typography
4| Key-visual4.1 Slogan4.2 Graphic Elements
4.1 SloganSlogan can be used on all materials. Recommended colour variations are found below. Text ofthe slogan: “WE DO IT FOR YOU” (all capitals)
4.2 Graphic ElementsSquares in PANTONE 302 C colour with opacity variations. 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%“ti” letters isolated from the logo
5.1 Corporate MaterialFolder Business CardNotebookMemorandum Envelope
5.2 Electronic SignatureElectronic signature should be made according to the instructions given on this page. Colours in the signature should be the colours that represent EPTISA Southeast Europe d.o.o. For this purpose colours should be used in RGB colour mode deﬁned previously in this guide.
6| BrandingIt is recommended for the logo to be printed in original colours on the materials with white back-ground. If materials have some other colours on them, they are recommended to be blueor/and orange.