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VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
VINISUD 2014: How to comunicate wine in the web 2.0
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VINISUD 2014: How to comunicate wine in the web 2.0

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What are the most important challenges of our time' …

What are the most important challenges of our time'
What are the questions we have to ask ourselves before starting a communication strategy on the web?
In this presentation at VINISUD 2014, some thoughts and tips

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  • 1. Elisabetta Tosi Giampiero Nadali ! fermentidigitali.com VINISUD ! ! ! How to communicate wine in the web 2.0 age ! ! ! ! Montpellier, 24th February - 20124 !
  • 2. OUR (current) CHALLENGES: •Humans are slow to change; technology is changing very rapidly •We still think local… living in a global world •“If you don’t evolve… you die!” managing disruption •Overloading of informations: how to survive (picking what I really need)?
  • 3. BEFORE YOU LEAVE FOR YOUR TRIP… CHOOSE YOUR FINAL DESTINATION …before diving in the web, set a strategy!
  • 4. 3 QUESTIONS to ask oneself: •What is your MESSAGE? •Where are your CONSUMERS? •How much TIME do you want to dedicate to this commitment? ! !
  • 5. Social Media are a tool kit When you know what you want to do, you can choose the right tool (not before)
  • 6. 3 Golden Rules: •Choose the right TONE OF VOICE (because any channel has its own) •Choose the right CONTENT to share (in the right channel…) •Choose the right TIME to post …never forget that it’s all a matter of dialogue and relationship… (and fun…)
  • 7. a pray… do not sell DO NOT SELL do not sell DO NOT SELL do not sell do not SELL DO not Sell DO. NOT. SELL.!!!! ! DO NOT SELL do not sell
  • 8. “Companies can now communicate with their markets directly. If they blow it, it could be their last chance” Some successful case history in Italy Marilena Barbera - CANTINE BARBERA Gianpaolo Paglia POGGIO ARGENTIERA Armin KOBLER Luca Ferraro - BELECASEL
  • 9. WINE IS SOCIAL!
  • 10. Contatto: Elisabetta Tosi lizzytosi@gmail.com Mobile: 348 5178920 Giampiero Nadali
 giampieronadali@mac.com
 Mobile: 348 7419566 fermentidigitali.com ! info@fermentidigitali.com

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