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IABC New Orleans - Blogging Leadership

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    IABC New Orleans - Blogging Leadership IABC New Orleans - Blogging Leadership Presentation Transcript

    • Social Media for Communications Leadership
      Presented by LizzyCaston, VP of Communications, IABC NOLA
      September 22, 2010
      Lizzy.caston@gmail.com
    • SOCIAL MEDIA REFRESHER
      Social media uses web based technologies to transform and broadcast media monologues into social media dialogues… A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
    • SOCIAL MEDIA REFRESHER
    • WHO CARES?
      STAGGERING FACTS ABOUT SOCIAL MEDIA IN 2010
      346,000,000 – number of people globally who read blogs (comScore March 2008)
      900,000 – average number of blog posts in a 24 hour period
      1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)
      77% - percentage of active Internet users who read blogs
    • WHY PARTICIPATE?
      If You Aren’t Participating in Social Media, You Aren’t Fully Participating in the Communications Profession
      • Skills and Educational Development
      • Leadership, Community Trust, Authority
      • Job Hunting, Recruitment
      • Crises Management, Community Outreach & Management
      • Client Management, Reputation Management
      • Successful PR and Media Placement/Pitches
      • Customer Service, Customer Retention Management
      • Client Lead Generation
      • Marketing, PR, Advertising, Journalism,…All Use Social
      Walk the Walk, Don’t Just Talk the Talk
    • ANOTHER BIG REASON…
      S.E.O –
      Helps People Find You, Your Clients, Your Business, Your Services
    • BUT SOCIAL ISN’T THE
      “MAGIC BUTTON”
      • Another set of tools and tactics in the communications “toolbox”
      • It’s still about messaging, relationships, listening, interacting
      • AND…It’s still all about the strategy, execution, and management!
    • HOW TO BLOG?
      • Decide why you want to blog
      • Pick the subject
      • Define the audience you are writing for
      • Decide what you are willing to invest
      • Define a publishing and editorial plan
      • Follow publishing rules – be regular, be disciplined, be consistent, be professional
      • Don’t be afraid to experiment
      • Stay objective. Avoid politics, avoid personal gripes (but a little controversy can be very good)
      • Don’t be CheezyMcSleazy, Don’t react --- respond instead
      • Define how you want to promote your posts
      http://www.reinhartmarketinggroup.com/support/tips-how-to-write-a-professional-blog/
    • A BLOG IS NOT A “BLOG”
    • It’s Journalism, Not a Thesis!
      • Snappy headers and ledes
      • Who, What, When, Why, How
      • Links are your friends
    • TYPES OF BLOG POSTS
      • Industry News, Book and/or Article Reviews
      • Best Practices
      • Case Studies
      • ***A Problem, Controversy, Call to Action, Dilemma***
      • Client or Prospective Client Profiles
      • Highlight, Feature Other Leaders, Members, Communications Pros
      • Events, Event Recaps
      • Best of Lists
      • Industry Trends
    • THE RULES OF ENGAGEMENT
      • Read and comment on other blogs – converse, don’t just broadcast
      • Develop clear blogging, commenting, moderating policies
      • Respond, but don’t react. Don’t feed the trolls!
      • Consider the ACT of blogging just as important as the words
      • Have a passion for what you write about
      • Learn blogging best practices
      • Learn FTC and other important legal rules about blogging
    • Group Blog or Solo?
      GROUP:
      Strength in Numbers
      Some Already Have Readers/Reach
      Might want Business Specific
      Less Pressure to Blog More
      SOLO:
      Individual Brand Recognition
      Autonomy
      SEO Reasons
      DOES MY URL MATTER? YES
      TIP: YOU CAN CROSS POST ON OTHER WEBSITES!
    • WHEN NOT TO BLOG
      • If you aren’t committed to regular posts over a 6 – 12 month period
      • If you feel like you have nothing to say
      • If you don’t care about your subject
      • If you don’t read other blogs/online media
      • If you don’t like seeing comments about your work
      • If you don’t want to be honest, ethical, transparent
      • If your workplace has policies against blogging
    • EXAMPLES
      http://chicago.iabc.com/
    • MORE EXAMPLES
      http://tommartin.typepad.com/positive_disruption
    • EVEN MORE EXAMPLES
    • LET’S DO A BLOG POST!
    • PROMOTING YOUR POSTS
      • Social Media: Twitter, Facebook, LinkedIn, your own social networks
      • Emails to your contacts, include in your e-newsletters
      • Industry blogs, business blogs, professional associations – cross postings
      • Blog Listings: Digg, del.icio.us ,StumbleUpon, Reddit, RSS
      • Write an occasional industry article for magazine, online
      • Presentations at conferences, Cross blogging at conferences
      http://vandelaydesign.com/blog/blog-promotion/99-ways-to-promote-your-blog-for-free/
    • RESOURCES
      http://nola.iabc.com/
      PLEASE SEE THE IABC NOLA WEBSITE FOR A LIST OF RESOURCES