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Understanding New Media: How Social Media Can Benefit Your Business

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Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

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  • 1. Understanding New Media How Social Media can benefit your business
  • 2. What is Social Media?
  • 3. Social Media is:
    • Having conversations online
    • The online sharing of information
    • A new web tool or technology that connects people
  • 4. Statistics
  • 5. The old communication model was a monologue, the new is a dialogue
  • 6. ITS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  • 7. Why is Social Media important for your business?
    • The statistics speak for itself: People love it
    • To share the soul of your business
    • To give personality to your business
    • Borderless-can reach an international audience
    • You can make $$$
    • Transparency
    • To set trends
  • 8. Want more reasons?
    • It’s an important component of your business strategy
    • Sales tool
    • Multimedia opportunities: reach more through less
    • Drive traffic to your other online sites
    • Increase Search Engine Optimization
    • Gather feedback
    • To build true relationships with key audiences
    • Target key audience
  • 9. The average person is exposed to 3000 advertising messages/day!!
  • 10. Did you know only 14% of people trust advertisements? 78% trust the recommendations of other consumers.
  • 11. A starting point: Facebook
  • 12. Social Media conversations are powered by:
    • Blogs
    • microblogs
    • online chat
    • rss
    • widgets
    • social networks
    • social bookmarks
    • message boards
    • podcasts
    • video sharing sites
    • photo sharing sites
    • virtual worlds
    • Wikis
  • 13. To succeed in Social Media, you must be:
    • Transparent
    • Inclusive
    • Authentic
    • Vibrant
    • Consumer-Driven
    • Committed
  • 14. How do you do it?
    • Become aware
    • Learn
    • Listen
    • Find key influencers
    • Get involved
    • Become the key influencer
    • Make money!
  • 15. Key Closing Points
        • Be consistent!
        • Be c ommited
        • Know your level of participation – take it slow
        • Don’t be scared - if you don’t try, nothing happens
        • Be a sponge: keep listening/learning and participating
        • Remember it’s a DIALOGUE
        • Be transparent
        • Continue to revisit your goals/plan because Social Media moves fast
        • Remember to take SM offline
  • 16. Sources
    • What the F**K is Social Media?
    • - Marta Kagan, http://www. slideshare .net/mzkagan/what-the-fk-social-media/
    • The Practicals: Executing and Measuring A Social Media Program
    • - 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008
    • How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil
    • - Jeremiah Owyang, www.web-strategist.com/blog
    • A Definitive Explanation of Social Media
    • - Matt McDonald, www.mattjmcd.com