Understanding New Media How Social Media can benefit your business

What is Social Media?

Social Media is: Having conversations online The online sharing of information A new web tool or technology that connects people

Having conversations online

The online sharing of information

A new web tool or technology that connects people

Statistics

The old communication model was a monologue, the new is a dialogue

ITS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

Why is Social Media important for your business? The statistics speak for itself: People love it To share the soul of your business To give personality to your business Borderless-can reach an international audience You can make $$$ Transparency To set trends

The statistics speak for itself: People love it

To share the soul of your business

To give personality to your business

Borderless-can reach an international audience

You can make $$$

Transparency

To set trends

Want more reasons? It’s an important component of your business strategy Sales tool Multimedia opportunities: reach more through less Drive traffic to your other online sites Increase Search Engine Optimization Gather feedback To build true relationships with key audiences Target key audience

It’s an important component of your business strategy

Sales tool

Multimedia opportunities: reach more through less

Drive traffic to your other online sites

Increase Search Engine Optimization

Gather feedback

To build true relationships with key audiences

Target key audience

The average person is exposed to 3000 advertising messages/day!!

Did you know only 14% of people trust advertisements? 78% trust the recommendations of other consumers.

A starting point: Facebook

Social Media conversations are powered by: Blogs microblogs online chat rss widgets social networks social bookmarks message boards podcasts video sharing sites photo sharing sites virtual worlds Wikis

Blogs

microblogs

online chat

rss

widgets

social networks

social bookmarks

message boards

podcasts

video sharing sites

photo sharing sites

virtual worlds

Wikis

To succeed in Social Media, you must be: Transparent Inclusive Authentic Vibrant Consumer-Driven Committed

Transparent

Inclusive

Authentic

Vibrant

Consumer-Driven

Committed

How do you do it? Become aware Learn Listen Find key influencers Get involved Become the key influencer Make money!

Become aware

Learn

Listen

Find key influencers

Get involved

Become the key influencer

Make money!

Key Closing Points Be consistent! Be c ommited Know your level of participation – take it slow Don’t be scared - if you don’t try, nothing happens Be a sponge: keep listening/learning and participating Remember it’s a DIALOGUE Be transparent Continue to revisit your goals/plan because Social Media moves fast Remember to take SM offline

Be consistent!

Be c ommited

Know your level of participation – take it slow

Don’t be scared - if you don’t try, nothing happens

Be a sponge: keep listening/learning and participating

Remember it’s a DIALOGUE

Be transparent

Continue to revisit your goals/plan because Social Media moves fast

Remember to take SM offline

Sources What the F**K is Social Media? - Marta Kagan, http://www. slideshare .net/mzkagan/what-the-fk-social-media/ The Practicals: Executing and Measuring A Social Media Program - 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008 How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil - Jeremiah Owyang, www.web-strategist.com/blog A Definitive Explanation of Social Media - Matt McDonald, www.mattjmcd.com

What the F**K is Social Media?

- Marta Kagan, http://www. slideshare .net/mzkagan/what-the-fk-social-media/

The Practicals: Executing and Measuring A Social Media Program

- 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008

How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil

- Jeremiah Owyang, www.web-strategist.com/blog

A Definitive Explanation of Social Media

- Matt McDonald, www.mattjmcd.com