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Understanding New Media: How Social Media Can Benefit Your Business
 

Understanding New Media: How Social Media Can Benefit Your Business

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Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

Here's the PowerPoint from the Women's Global Network meeting, Understanding New Media: How Social Media can benefit your business

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    Understanding New Media: How Social Media Can Benefit Your Business Understanding New Media: How Social Media Can Benefit Your Business Presentation Transcript

    • Understanding New Media How Social Media can benefit your business
    • What is Social Media?
    • Social Media is:
      • Having conversations online
      • The online sharing of information
      • A new web tool or technology that connects people
    • Statistics
    • The old communication model was a monologue, the new is a dialogue
    • ITS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
    • Why is Social Media important for your business?
      • The statistics speak for itself: People love it
      • To share the soul of your business
      • To give personality to your business
      • Borderless-can reach an international audience
      • You can make $$$
      • Transparency
      • To set trends
    • Want more reasons?
      • It’s an important component of your business strategy
      • Sales tool
      • Multimedia opportunities: reach more through less
      • Drive traffic to your other online sites
      • Increase Search Engine Optimization
      • Gather feedback
      • To build true relationships with key audiences
      • Target key audience
    • The average person is exposed to 3000 advertising messages/day!!
    • Did you know only 14% of people trust advertisements? 78% trust the recommendations of other consumers.
    • A starting point: Facebook
    • Social Media conversations are powered by:
      • Blogs
      • microblogs
      • online chat
      • rss
      • widgets
      • social networks
      • social bookmarks
      • message boards
      • podcasts
      • video sharing sites
      • photo sharing sites
      • virtual worlds
      • Wikis
    • To succeed in Social Media, you must be:
      • Transparent
      • Inclusive
      • Authentic
      • Vibrant
      • Consumer-Driven
      • Committed
    • How do you do it?
      • Become aware
      • Learn
      • Listen
      • Find key influencers
      • Get involved
      • Become the key influencer
      • Make money!
    • Key Closing Points
          • Be consistent!
          • Be c ommited
          • Know your level of participation – take it slow
          • Don’t be scared - if you don’t try, nothing happens
          • Be a sponge: keep listening/learning and participating
          • Remember it’s a DIALOGUE
          • Be transparent
          • Continue to revisit your goals/plan because Social Media moves fast
          • Remember to take SM offline
    • Sources
      • What the F**K is Social Media?
      • - Marta Kagan, http://www. slideshare .net/mzkagan/what-the-fk-social-media/
      • The Practicals: Executing and Measuring A Social Media Program
      • - 360º Digital Influence and BurrellesLuce Webinar, July 23, 2008
      • How “Janet” Fooled the Twittersphere She’s the Voice of Exxon Mobil
      • - Jeremiah Owyang, www.web-strategist.com/blog
      • A Definitive Explanation of Social Media
      • - Matt McDonald, www.mattjmcd.com