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Using Social Media for Advocacy
 

Using Social Media for Advocacy

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Slides from 12/6/2011 webinar on basic social media tactics for advocacy efforts.

Slides from 12/6/2011 webinar on basic social media tactics for advocacy efforts.

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Using Social Media for Advocacy Using Social Media for Advocacy Presentation Transcript

  • Using Social Media for AdvocacyVOICES for Alabama’s ChildrenJanuary, 6 2011
  • Purpose of Social Media in AdvocacyNot a replacement, but a compliment to other effortsSocial media=3 levels of conversation Organization to Audience Audience to Organization Audience to PeersAttract, inform & retain interested partiesLearn from audience and gain trustJanuary, 6 2011VOICES for Alabama’s Children
  • Starting the EffortStart with the basics of any other marketing effortWhat are your objectives Specific, measurable, tangibleWho is your audience?Through what channels do they liked to be reached?*Answering these questions will determine which social mediachannels are appropriateJanuary, 6 2011VOICES for Alabama’s Children
  • Starting the EffortThere are hundreds of social media outlets, each used fordifferent reasonsToday’s Focus: Facebook TwitterNext Time: YouTubeJanuary, 6 2011VOICES for Alabama’s Children
  • FacebookPersonal and organizational pages420 word messagesFacebook is for engaging with people you already knowJanuary, 6 2011VOICES for Alabama’s Children
  • Facebook“likes”, “shares” and other personal endorsements on Facebookcarry a lot of weightThis often means they are harder to earnAttach pictures, videos, articles and other links to your Facebookposts to attract engagement from your audienceAcknowledge those involved or interested in your post by taggingthem in the contentJanuary, 6 2011VOICES for Alabama’s Children
  • TwitterPersonal and organizational handles140 character messagesTwitter is for engaging with those you want to knowJanuary, 6 2011VOICES for Alabama’s Children
  • TwitterFollowing someone on Twitter is much less invasive than friendingon FacebookThis means endorsements on Twitter are gained much easier thanother social media platformsJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: Getting StartedSet up your twitter account and profile- Twitter supportUse your current email list to see who you are in contact with thatis already on TwitterSearch topics that interest you to find others to followKeep your profile OPENJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: ListsLists are a way to organize people you follow into categories- bytopic, location, etc.Organizing people into lists is a great way to stay up-to-date on atopic and to pass this information on to your own networkJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: ReTweetingReTweets (RTs) are how users pass tweets they find valuable alongto their own network of followersThere are several ways to RT messages The RT button Copying a tweet & pasting it into your own tweet with “RT:” in front of the content (this allows you to add your own comments to tweet)January, 6 2011VOICES for Alabama’s Children
  • Twitter: @Mentions@mentions are a way to Talk with someone publicly on Twitter Reference someone when you are passing their information alongAlways @mention someone when you are RTing their post@mentions are a great way to get others engaged in your contentTo @mention type in “@” and type in the Twitter handle you wouldlike to tagJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: HashtagsAdding a # before you type a word or phrase in a tweet allows youto post those words as a link within TwitterTo use this function, type “#” along with the word, or group ofwords, you would like to be linked WITHOUT spaces or puctuation #RollTide instead of #Roll Tide or #RollTide!Users are able to click # links to be taken to a list of tweets thathave used the same #Great way to spread advocacy One specific hashtag needs to be adopted by a large groupJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: LinksAdd links to pictures, videos, articles, other websites, etc. to yourtweetsTweets with links are much more likely to get engagementLink shortening services Bitly Tinyurl Goo.glJanuary, 6 2011VOICES for Alabama’s Children
  • Twitter: Tweet DeckProgram to help you organize your Twitter account(s) Timeline @Mentions Messages All in one place Lists HashtagsJanuary, 6 2011VOICES for Alabama’s Children
  • General Social Media RulesQuality over quantityDon’t just broadcast information, participate in the conversationDon’t be afraid to share updates that aren’t from you or anorganization you are directly connected to If it’s valuable to your cause, your followers will appreciate itStay dedicated to updating your accountsDon’t connect Facebook with TwitterJanuary, 6 2011VOICES for Alabama’s Children
  • ContactsCarlton Wood- Account Supervisor, Lewis Communications carlton@lewiscommunications.com Twitter: @Cwood3Lizzie Yarbrough- Digital Marketing Manager, Lewis Communications eyarbrough@lewiscommunications.com Twitter: @LizzieYarbroughLinda Tilly- Executive Director, VOICES for Alabama’s Children ltilly@alavoices.org Twitter: @VFACPresentation Archive can be accessed hereJanuary, 6 2011VOICES for Alabama’s Children