Why content strategy matters
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Why content strategy matters

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    Why content strategy matters Why content strategy matters Presentation Transcript

    • Why the big deal? Lizzie Hodgson // Strategist: Digital, Content, Comms @lizziehodgson01 lizziehodg01@gmail.com Content Strategy:
    • So. What is content strategy? Anyone? Anyone? Bueller?
    • Well. Just in case.... Content strategy refers to the planning, development, and management of *content—written or in other media... *Oh. And you give it away. For free.
    • and that means you need to know WHY. HOW. WHEN. FOR WHOM & WITH WHAT.
    • “Right. So I can’t just whack a blog out and hope for the best?”
    • Nope. This takes effort. And it Content is not an afterthought And fundamentally, it needs to align to your business needs. should be planned.
    • That means if you’re about to build a site, create a campaign, start something... ...you have to get the content strategy right from the start.
    • In other words, a content strategy must be part of your discovery stage
    • Defines how you use content to meet A content strategy your needs. And business goals
    • Provides a plan - from inspiration to deletion A content strategy
    • Establishes benchmarks A content strategy
    • Fits into your wider comms ...Which fit into your overall & marketing aims... business strategy A content strategy
    • It means making *Opportunities to create *Meet-ups. Conferences. Seminars. Guest bloggers. meaningful, valuable content.
    • It also means... Making your *content do more. * Static site copy. Blogs. Tweets. White papers. Videos. Images. Audio.Webinars.
    • Why? Because content is storytelling And compelling stories highlight your expertise And value creates engagement And stories are compelling And expertise is valuable And engagement attracts an audience And audiences build your business
    • How? Then do it. No excuses. Repeat. Establish / review benchmarks Identify your audience Who is this content targeted at? Date v ‘events/need’ v content v where v who’s doing it Create a spreadsheet Identify the content you will produce Blogs? Audio? Static site content? FAQs? Social? What are you expert at? Identify your niche What are your business needs? Identify your goals
    • Compelling. Valuable. Your business So. Content Strategy:
    • Thank you Lizzie Hodgson // Strategist: Digital, Content, Comms @lizziehodgson01 lizziehodg01@gmail.com