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Walt
Disney
World

•
•
•
•

Headquarters Location
Number of Employees
Goods/Services/Products
Major Subsidiaries
Headquarters Location

Disney World is represented all over the World
including North America, South America, Asia,
Africa...
Employees

Over 75,000 employees!
All Disney goods,
services and products
have patents by Disney
and are designed to
only be sold on Disney
Property. Only 1...
Major subsidiaries
Corporate
Structure
-Organizational and
Management Philosophy
-Vision Statement
-Mission and Values
Statement
Organizational Philosophy
 Disney Leadership Team
 Board of Directors
 Chairman and Chief Executive Officer
 Nine Boar...
Robert A. Iger
Chairman and
Chief Executive
Officer

Management
Team

Corporate

9 Board of
Directors

Business Unit

Mana...
Disney Institute
Engagement Model
Vision Statement
Predicting the Future

“To make people happy”
Mission
Statement
"The mission of The Walt
Disney Company is to be
one of the world's leading
producers and providers of
e...
Values
 Innovation
 High standard of excellence
 Positive, inclusive ideas about
family

 Timeless storytelling
 Hono...
Marketing Strategy
• Marketing Philosophy
• Target Market:
Location/Demographi
cs
• Innovative Advertising
Campaigns
Disney’s Marketing Philosophy
Expansion of market place
Reinvention of infamous brands and products
Continuous, Non-sto...
Target Market
 Disney’s goal is to market the whole family- Not
just young children.
Target Market
Locations
Florida

California
 Hong Kong

Tokyo

Demographics
 Disney targets to children
of all ages, ...
Innovative Advertising
Campaigns
 Using new technologies, Disney plans to connect
with kids via storytelling

 “Advergam...
“Where

Dreams Becomes
a Reality”
Financial
Revenues – Expenses = Profit (Loss)
Past Dividends To Stockholder
 Profit History For Past Five Years
 Futur...
 P & L Summary for 2012

Past 5 Year Dividends

 Past 5 Year Dividends
0.8

0.75

0.6
0.4

0.6
0.35

0.35

0.4

2008

20...
Past 5 Year Profit History
Past 5 Year Profit History
7,000,000,000
6,173,000,000

6,000,000,000

5,000,000,000

5,258,000...
Future Profit Projections
Assuming the Percentage change is same as 2012, that is 17%,
Year

Predicted Profit

2015

$9,8...
Conclusion and
Recommendations

• Pros and Cons of Investing
•
Financial Problems, Supply/Demand Problems and
Political Pr...
Pros
• Walt Disney Company has been a
successful business for the past 50
years.
• Operates media network, parks
and resor...
Cons






Competition of other amusement parks.
Cost $
Drops in attendance ↓
The original purpose/goal of why Walt D...
Financial Problems
Board Of Directors
• Oversight of the Company’s systems of internal control, preparation and presentati...
Supply and Demand Problems

•

In 2012, Disney is making 224% more
revenue from tickets based on single day
tickets.
Political Problems
Recommendations

 Should our company invest?
 Continuing to invest in parks and resorts business
 Create long-term grow...
Business presentation-GROUP5COM3110
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Business presentation-GROUP5COM3110

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  • the revenues, profit and expenses
  • 1. Walt Disney’s Annual Report of 2012 (The Walt Disney Company, 2012) highlights the following figures Total revenue: $43,144,000,000Total Expenses (including taxes): $33,884,000,000Profit: $6,173,000,0002. The NASDAQ records show the past 5 year dividends of Walt Disney as follows (NASDAQ, 2013)Declaration Year Cash Amount 2012 0.75 2011 0.6 2010 0.4 2009 0.35 2008 0.35 
  • 3. Profit History for the past 5 years, as mentioned in the Annual Report of 2012 (The Walt Disney Company, 2012)Year Profit 2012 $6,173,000,000 2011 $5,258,000,000 2010 $4,313,000,000 2009 $3,609,000,000 2008 $4,729,000,000
  • 4. Assuming that the Change factor is the same as 2012, that is 17%, the predicted profits for Walt Disney are as follows: YearPredicted Profit 2015 $9,886,757,049 2014 $8,450,219,700 2013 $7,222,410,000
  • Transcript of "Business presentation-GROUP5COM3110"

    1. 1. Walt Disney World • • • • Headquarters Location Number of Employees Goods/Services/Products Major Subsidiaries
    2. 2. Headquarters Location Disney World is represented all over the World including North America, South America, Asia, Africa, Europe, and Australia.
    3. 3. Employees Over 75,000 employees!
    4. 4. All Disney goods, services and products have patents by Disney and are designed to only be sold on Disney Property. Only 10% of other commercial stores have authentic Disney merchandise! Goods/Services/Products
    5. 5. Major subsidiaries
    6. 6. Corporate Structure -Organizational and Management Philosophy -Vision Statement -Mission and Values Statement
    7. 7. Organizational Philosophy  Disney Leadership Team  Board of Directors  Chairman and Chief Executive Officer  Nine Board Directors  Management Team  Corporate Team  Business Unit
    8. 8. Robert A. Iger Chairman and Chief Executive Officer Management Team Corporate 9 Board of Directors Business Unit Management Hierarchy
    9. 9. Disney Institute Engagement Model
    10. 10. Vision Statement Predicting the Future “To make people happy”
    11. 11. Mission Statement "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
    12. 12. Values  Innovation  High standard of excellence  Positive, inclusive ideas about family  Timeless storytelling  Honor and respect  Decency
    13. 13. Marketing Strategy • Marketing Philosophy • Target Market: Location/Demographi cs • Innovative Advertising Campaigns
    14. 14. Disney’s Marketing Philosophy Expansion of market place Reinvention of infamous brands and products Continuous, Non-stop promotion Productive use of social media Innovative launches for: Animations Movies, channels, websites, etc.
    15. 15. Target Market  Disney’s goal is to market the whole family- Not just young children.
    16. 16. Target Market Locations Florida California  Hong Kong Tokyo Demographics  Disney targets to children of all ages, sizes, colors , alike.  “Urban, median-income family who wants to have fun.”
    17. 17. Innovative Advertising Campaigns  Using new technologies, Disney plans to connect with kids via storytelling  “Advergaming” for teenagers  Message placement for teens using online games Slogan “Where Dreams Come True” gives the impression of a magical wonderland.
    18. 18. “Where Dreams Becomes a Reality”
    19. 19. Financial Revenues – Expenses = Profit (Loss) Past Dividends To Stockholder  Profit History For Past Five Years  Future Profit Projections For At Least Next Year
    20. 20.  P & L Summary for 2012 Past 5 Year Dividends  Past 5 Year Dividends 0.8 0.75 0.6 0.4 0.6 0.35 0.35 0.4 2008 2009 2010 0.2 0 Cash Amount 2011 2012
    21. 21. Past 5 Year Profit History Past 5 Year Profit History 7,000,000,000 6,173,000,000 6,000,000,000 5,000,000,000 5,258,000,000 4,729,000,000 4,313,000,000 3,609,000,000 4,000,000,000 3,000,000,000 2,000,000,000 1,000,000,000 0 2008 2009 2010 2011 2012 Profit (billions)
    22. 22. Future Profit Projections Assuming the Percentage change is same as 2012, that is 17%, Year Predicted Profit 2015 $9,886,757,049 2014 $8,450,219,700 2013 $7,222,410,000
    23. 23. Conclusion and Recommendations • Pros and Cons of Investing • Financial Problems, Supply/Demand Problems and Political Problems • Should our company invest?
    24. 24. Pros • Walt Disney Company has been a successful business for the past 50 years. • Operates media network, parks and resorts, studio entertainment, consumer products and interactive media. • More ongoing expansion projects.
    25. 25. Cons      Competition of other amusement parks. Cost $ Drops in attendance ↓ The original purpose/goal of why Walt Disney Company exist Culture differences if expanding outside of the U.S.
    26. 26. Financial Problems Board Of Directors • Oversight of the Company’s systems of internal control, preparation and presentation of financial reports and compliance with applicable laws, regulations and Company policies Audit Committee • Integrity of the Company’s financial statements • Company’s compliance with legal and regulatory requirements
    27. 27. Supply and Demand Problems • In 2012, Disney is making 224% more revenue from tickets based on single day tickets.
    28. 28. Political Problems
    29. 29. Recommendations  Should our company invest?  Continuing to invest in parks and resorts business  Create long-term growth opportunities  Commitment to expanding our business globally  Motivation to acquire more resources by expanding
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