Business Of Open Source

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Thoughts on why the world needs open source, and how we can use the ideal of open source to ensure more open, collaborative businesses and business models.

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  • By a show of hands....
    Developers or designers? Small business? Enterprise?
    Less than a year? 1-3 years? Old?
    NOLA / South? South? Elsewhere?
  • growth environment
  • We have a cool opportunity as business people.
    We are magic! We turn free software into jobs.
  • We have a cool opportunity as business people.
    We are magic!
  • Citizen journalism, participatory journalism, user-generated news,
  • Drupal, Michael Meyers
    TIME mag - top 50 website
    bought by the examiner.com, nominated for an EMMY in Advanced Technology
  • entirely written by Indian youth
  • big
  • local, accessible
  • seeds
  • microfinance, crowdfunding
  • "I think that one of the things that we all agree to is that the touchstone for economic policy is, does it allow the average American to find good employment and see their incomes rise; that we can’t just look at things in the aggregate, we do want to grow the pie, but we want to make sure that prosperity is spread across the spectrum of regions and occupations and genders and races; and that economic policy should focus on growing the pie, but it also has to make sure that everybody has got opportunity in that system."
  • Henry Chesbrough - Open Business Models
  • Let's be clear about what is meant by open business model. A business model performs two important functions: it creates value, and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage.
  • Jason Fried - 37 Signals Follow the Chefs - Lagasse, Batali, Flay, Child, Oliver. What they do is they out teach, out share, and out contribute their competitors. They’re out there saying “hey look, I’m a chef, I’m going to give you all my secrets, here they are.” Not afraid to put their ideas out there and let people learn from them. Not afraid that people will take their ideas and build a restaurant right beside of them. Think about “what’s your cookbook?” ....... In the business world people ask “why would you want to give this away, won’t your competitors use it?” Give the idea away and get the message out. Company is lucky if it has customers, very lucky if it has fans, incredibly lucky if it has an audience that comes back to hear what you have to say every day.
  • No one owns ideas - someone already had yours
    GIVE IT AWAY
    *It’s not that nobody owns it; it’s that *everybody* does.
  • No one owns ideas - someone already had yours
    GIVE IT AWAY
    *It’s not that nobody owns it; it’s that *everybody* does.
  • How many have a mission statement / values?
    Idea repository - how do people know what others are working on? Thinking about?
    Ask, “why do we do this?” reasons, meanings
  • How many have a mission statement / values?
    Idea repository - how do people know what others are working on? Thinking about?
    Ask, “why do we do this?” reasons, meanings
  • IDEAS
  • Grow change die
  • Grow change die
  • Grow change die
  • Management 101: don’t take credit for other people’s ideas
    productivity killer (Take the blame, not the credit)
    Don’t reinvent the wheel here
  • Management 101: don’t take credit for other people’s ideas
    productivity killer (Take the blame, not the credit)
    Don’t reinvent the wheel here
  • Management 101: don’t take credit for other people’s ideas
    productivity killer (Take the blame, not the credit)
    Don’t reinvent the wheel here
  • _Diversity - ways to measure
    _Age, race, gender, sexual orientation, ability
    _Location, personality, experience
  • _Diversity - ways to measure
    _Age, race, gender, sexual orientation, ability
    _Location, personality, experience
  • Don’t overcomplicate.
  • Don’t overcomplicate.
  • No baggage.
    Let it morph, grow on it’s own, organically.
    No ifs, ands, buts.
  • No baggage.
    Let it morph, grow on it’s own, organically.
    No ifs, ands, buts.
  • No baggage.
    Let it morph, grow on it’s own, organically.
    No ifs, ands, buts.
  • crowdfunding
    hug, kiss, spank $50-$1000
    cd to original artwork
  • “We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.”
    it’s NOT CODE
  • designed and selected by the community
    1500 designs a week
    started with $1k, $5m
    designers get paid $2k + gc, more for reprint
  • We all win!
  • Overexposure
    sales story
  • time to build the openness
  • Distracted
  • “Clever entrepreneurs and even established companies can profit from this volunteerism--but only if they don't get too greedy.”
  • openwashing?
  • Wal-Mart employee
  • Wal-Mart employee
  • Wal-Mart employee
  • social, environmental, and profit
    PEOPLE, PLANET, PROFIT
  • embrace GIVING IT AWAY
  • _ people can live anywhere, work any time
  • understanding each other's passions and aligning work with them
  • open space - 20 hours, books + other passions
  • Business Of Open Source

    1. 1. The Business of Open Source
    2. 2. Open Source is Everywhere
    3. 3. The World Needs Open Source
    4. 4. Who am I?
    5. 5. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    6. 6. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    7. 7. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    8. 8. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    9. 9. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    10. 10. Who am I? twitter: LizaK LinkedIn: Liza Kindred SlideShare: LizaK
    11. 11. Who I am not?
    12. 12. Who I am not? http://www.flickr.com/photos/foundphotoslj
    13. 13. Who are you?
    14. 14. Who are you? http://www.flickr.com/photos/thomashawk/
    15. 15. What will I talk about?
    16. 16. What will I talk about?
    17. 17. What will I talk about? Magic
    18. 18. What will I talk about? Magic Food
    19. 19. What will I talk about? Magic Food Ideas
    20. 20. Open Source
    21. 21. What is Open Source ?
    22. 22. What is Open Source ? Open Source is a way for people to collaborate on software without being encumbered by the problems of intellectual property. --The Open Source Initiative
    23. 23. What is Open Source ? Open Source is also a way for businesses to espouse the qualities of openness & collaboration and harness them into successful, modern business models. --LizaK
    24. 24. The Definition
    25. 25. Huh?
    26. 26. Huh? openness
    27. 27. Huh? openness credit
    28. 28. Huh? openness credit growth
    29. 29. Why should we care?
    30. 30. Why should we care? http://www.flickr.com/photos/kaptainkobold/
    31. 31. Open Source ideals are everywhere...
    32. 32. Create then Capture
    33. 33. Create
    34. 34. Create /then/
    35. 35. Create /then/Capture
    36. 36. Create /then/Capture
    37. 37. Create /then/Capture
    38. 38. Create /then/Capture
    39. 39. What is an open business model?
    40. 40. What is an open business model?
    41. 41. http://www.flickr.com/photos/disneymike/
    42. 42. Do what the chefs do. http://www.flickr.com/photos/disneymike/
    43. 43. Many ways to apply + interpret
    44. 44. 1.
    45. 45. Free Redistribution
    46. 46. Free Redistribution
    47. 47. 2.
    48. 48. Source Code
    49. 49. Source Code
    50. 50. 3.
    51. 51. Derived Works
    52. 52. Derived Works
    53. 53. Derived Works
    54. 54. Derived Works
    55. 55. 4.
    56. 56. Integrity of the Author’s Source Code
    57. 57. Integrity of the Author’s Source Code
    58. 58. Integrity of the Author’s Source Code GIVE
    59. 59. 5.
    60. 60. No Discrimination Against People or Groups
    61. 61. No Discrimination Against People or Groups http://www.flickr.com/photos/rayparnova/
    62. 62. 6.
    63. 63. No Discrimination Against Fields of Endeavor
    64. 64. No Discrimination Against Fields of Endeavor Departments
    65. 65. No Discrimination Against Fields of Endeavor Departments Marketing
    66. 66. No Discrimination Against Fields of Endeavor Departments Marketing Profit
    67. 67. I make money using my brains and lose money listening to my heart. But in the long run, my books balance pretty well. -- Kate Seredy
    68. 68. 7.
    69. 69. Distribution of License
    70. 70. Distribution of License
    71. 71. 8.
    72. 72. License Must Not Be Specific to a Product
    73. 73. License Must Not Be Specific to a Product • If an idea / process is good, implement it across your organization.
    74. 74. 9.
    75. 75. License Must Not Restrict Other Software
    76. 76. License Must Not Restrict Other Software
    77. 77. License Must Not Restrict Other Software X
    78. 78. 10.
    79. 79. License Must Be Technology-Neutral Be flexible.
    80. 80. License Must Be Technology-Neutral Be flexible. http://www.flickr.com/photos/boaz/
    81. 81. Who’s actually doing this?
    82. 82. Benefits, Challenges, Mistakes + Misunderstandings
    83. 83. Benefits
    84. 84. Benefits
    85. 85. Benefits
    86. 86. Benefits
    87. 87. Challenges
    88. 88. Challenges
    89. 89. Challenges
    90. 90. Challenges
    91. 91. Mistakes + Misunderstandings
    92. 92. open door policy
    93. 93. open door policy open your mouth...
    94. 94. open door policy ...and we'll open your show you mouth... the door
    95. 95. How do we apply these ideas?
    96. 96. 1. What can you give away?
    97. 97. 1. What can you give away? 2. How do you help grow the pie?
    98. 98. 1. What can you give away? 2. How do you help grow the pie? 3. How can you capture it?
    99. 99. Open Books
    100. 100. B Corp’s bcorporation.net
    101. 101. Groups + Awards
    102. 102. Ways to Start
    103. 103. Ways to Start
    104. 104. Ways to Start
    105. 105. Ways to Start
    106. 106. http://www.elephantjournal.com/2008/11/triple-bottom-line-business-networks-svn-balle-b-corporation/
    107. 107. Lullabot-isms
    108. 108. Lullabot-isms _leaving open space
    109. 109. Lullabot-isms _leaving open space _working with passions
    110. 110. Lullabot-isms _leaving open space _working with passions _lifestyle company
    111. 111. Pick Your Pony http://www.flickr.com/photos/freebird4/
    112. 112. My mother said, ʻYou wonʼt amount to anything because you procrastinateʼ. I said, ʻJust wait.ʼ -- Judy Tenuta
    113. 113. Further Reading

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