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Who’sTalkingaboutYou?                        Spread a Story,      Build a Fiercely Loyal Community
What’s  YOUR story?
What’sthe best   truestory  about   you?
Who’s Already Listening?               • Build your                 network before                 you need it.           ...
EnoughaboutME.Let’s Talkabout…YOU!
Got meaning?               •   Come out                   from behind                   the curtain.               •   Con...
Replacethatpitch  with aninvitation!
Will They PAY Attention?                •   Make it                    about them.                •   Use the art         ...
Raise abarnDon’tbuild acoliseum
Why Would They Help You?             • Make it easy,               fast, and               meaningful.             • Show ...
Celebrate   yourHeroes!
Loyalty is a relationship.                • Campaigns                  make sales.                • Community             ...
Liz StraussLiz @ LizStrauss . com773. 619.0371
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PCMA: How to Get People Telling Your Story

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How do you attract a community who will grow your business by sharing your story for you?

Published in: Business, Technology
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Transcript of "PCMA: How to Get People Telling Your Story"

  1. 1. Who’sTalkingaboutYou? Spread a Story, Build a Fiercely Loyal Community
  2. 2. What’s YOUR story?
  3. 3. What’sthe best truestory about you?
  4. 4. Who’s Already Listening? • Build your network before you need it. • Start with the folks who love you now.
  5. 5. EnoughaboutME.Let’s Talkabout…YOU!
  6. 6. Got meaning? • Come out from behind the curtain. • Connect people to people with solutions.
  7. 7. Replacethatpitch with aninvitation!
  8. 8. Will They PAY Attention? • Make it about them. • Use the art of persuasion. • Match the offer to your relationship.
  9. 9. Raise abarnDon’tbuild acoliseum
  10. 10. Why Would They Help You? • Make it easy, fast, and meaningful. • Show them how sharing it will make them a star.
  11. 11. Celebrate yourHeroes!
  12. 12. Loyalty is a relationship. • Campaigns make sales. • Community building makes long-term relationships.
  13. 13. Liz StraussLiz @ LizStrauss . com773. 619.0371
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