Social Media: Going Viral - Who's talking about you?

by Liz Strauss on Feb 26, 2011

Be irresistible and grow with the community who loves what you do.

Be irresistible and grow with the community who loves what you do.

What does it take to get people telling your best story?

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Social Media: Going Viral - Who’s talking about you? — Presentation Transcript

Who’sTalkingaboutYou? Spread a Story, Build a Fiercely Loyal Community

What’sYOUR story?

Who’s Already Listening? • Build your network before you need it. • Start with the folks who love you now.

EnoughaboutME.Let’s Talkabout…YOU!

Got meaning? • Come out from behind the curtain. • Connect people to people with solutions.

Replacethatpitch with aninvitation!

Will They PAY Attention? • Make it about them. • Use the art of persuasion. • Match the offer to your relationship.

Raise abarnDon’tbuild acoliseum

Why Would They Help You? • Make it easy, fast, and meaningful. • Show them how sharing it will make them a star.

Reward andCelebrate yourHeroes!

Loyalty is a relationship. • Campaigns make sales. • Community building makes long-term relationships.

Liz StraussLiz @ LizStrauss . com773. 619.0371