Buyers,
  Readers,
  Buzz Snackers, and
  Bandwidth Bandits
  How Alexander the Great Would Use
   Stats to Inform an Onli...
Statistical doorways.
                                      We use
                          concrete constructs
         ...
Doors and halls work



                                        Visit length     Keyword Analysis

   Popular pages   Rece...
and quantifiable past behaviors.
         How many visitors and page views?
             today / in the last hour

       ...
They’re less effective for aggregating




 into something that resembles a human
Because people usually don’t




          behave the way that stats do.
People do what they want to do.
People
         • showcase the message

         • attract more traffic

     • appeal to sponsors

     • increase ROI

 ...
Got Traffic?
How Alexander the Great Would Use
Stat Programs to Inform an Online Business
Alexander would understand his position.
He’d understand his objective.


                              Authority –
                              DuckStar

Sales –...
He’d see the players . . .

          • Customers

          • Readers / Fans

          • Buzz Snackers

          • Band...
He’d know their objectives.
                 The One Who         The It They
                Does or Knows It    Can Pass ...
Now he could focus resources . . .
He’d use stats to choose tactics.




Now these
have context.
                                    wordle.net
Alexander the Great would test premises.
 Month 1




 Month 2
Read results in terms of objectives.

      90% 1st Time Visitors


                              Good news?
Bad News?

            12% > 20 minutes




                          Think Context
Alexander knew




                 the expectation
could be flanked with innovation.
They understand.
 • GearGurus who know their customers



 • DuckStars who know their Readers / Fans



 • InfoPasses that...
Oh and . . .

Alexander never lost to shiny objects.




               Bandwidth Bandits
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Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss

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The strategic use of statistics to inform an online business

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Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss

  1. Buyers, Readers, Buzz Snackers, and Bandwidth Bandits How Alexander the Great Would Use Stats to Inform an Online Business Liz Strauss www.successful-blog.com
  2. Statistical doorways. We use concrete constructs for abstract realities. They work in some ways.
  3. Doors and halls work Visit length Keyword Analysis Popular pages Recent Referrers Visitor paths Returning visitors Entry pages Exit pages for sorting information
  4. and quantifiable past behaviors. How many visitors and page views? today / in the last hour Where did they come from? keywords / site referrals Which pages are important at the moment? Socnet bumps / work with page How is this comparing? a look at this day last week
  5. They’re less effective for aggregating into something that resembles a human
  6. Because people usually don’t behave the way that stats do.
  7. People do what they want to do.
  8. People • showcase the message • attract more traffic • appeal to sponsors • increase ROI • define your value • create growth opportunities Make decisions easier and faster
  9. Got Traffic?
  10. How Alexander the Great Would Use Stat Programs to Inform an Online Business
  11. Alexander would understand his position.
  12. He’d understand his objective. Authority – DuckStar Sales – GearGuru Circulation – InfoPass
  13. He’d see the players . . . • Customers • Readers / Fans • Buzz Snackers • Bandwidth Bandits Waste time and energy
  14. He’d know their objectives. The One Who The It They Does or Knows It Can Pass On to Everyone The One Place to Get It Buzz Snackers Readers / Fans Buyers
  15. Now he could focus resources . . .
  16. He’d use stats to choose tactics. Now these have context. wordle.net
  17. Alexander the Great would test premises. Month 1 Month 2
  18. Read results in terms of objectives. 90% 1st Time Visitors Good news?
  19. Bad News? 12% > 20 minutes Think Context
  20. Alexander knew the expectation
  21. could be flanked with innovation.
  22. They understand. • GearGurus who know their customers • DuckStars who know their Readers / Fans • InfoPasses that serve Buzz Snackers
  23. Oh and . . . Alexander never lost to shiny objects. Bandwidth Bandits

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