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Liz Rosenthal V&M presentation May 2010
 

Liz Rosenthal V&M presentation May 2010

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    Liz Rosenthal V&M presentation May 2010 Liz Rosenthal V&M presentation May 2010 Presentation Transcript

    • ADVENTURES IN CROSS-MEDIA VISION & MEDIA Presented by: Liz Rosenthal Founder & Managing Director, Power to the Pixel MAY 2010 www.powertothepixel.com
    • CROSS-MEDIA CASE STUDIES / Four Eyed Monsters / Rage / Gaza Sderot / Tulse Luper Suitcases / The Dark Knight / Head Trauma / The Truth About Marika
    • POWER TO THE PIXEL Events and Training: / The Pixel Lab, Wales, 4 to 10 July 2010 / The Cross-Media Forum in association with BFI London Film Festival, 12-15 October 2010 Online/ Publishing: / The Pixel Report - Ta site focused on cross-media forms of film-making, storytelling and distribution, providing analysis, information and debate about the changing environment for the financing, production and distribution around the world. Consulting: Some of our clients to date are: / UK Film Council, / Film London / BAFTA, / Berlinale / Rotterdam Film Festival / Individual Film Companies www.powertothepixel.com
    • TRANSFORMING MODEL TRADITIONAL MEDIA DIGITAL/INTERACTIVE MEDIA Gatekeeper Model Creator & Consumer Led Model Restricts Audience Access Enables Audience Access Limited Space Unlimited Space Suits Blockbusters Suits Niche & Specialist Expensive Delivery Low Cost Delivery One-Size-Fits-All Strategy Tailored Strategies One Version Unlimited Versions/ New Formats Territorial Release Global Release Multiple Platforms/ Fragmented Limited Delivery Platforms Audiences Value = Unit Sales Value = Data, non-copiable items Little Connection to Audiences Direct Relationship With Audience
    • NEW RELATIONSHIPS WITH AUDIENCES THE INTERNET HAS TRANSFORMED THE RELATIONSHIP BETWEEN THE CREATOR, THE AUDIENCE & THE DISTRIBUTOR / DIRECT CONNECTION BETWEEN CREATORS AND AUDIENCES / BUILD A COMMUNITY/ FANBASE AROUND YOUR WORK / AUDIENCES ARE NO LONGER PASSIVE / REMIXING AND COLLABORATING / A CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS / NEW MEASURES OF QUALITY AND RELEVANCE / FRAGMENTED AUDIENCES ACROSS PLATFORMS / CREATE STORIES ACROSS MEDIA TO ENGAGE AUDIENCES
    • CROSSMEDIA STORYTELLING / extends the creative form / reaches and engages extended audiences / increases potential types of finance / new opportunities to exploit and extend IP
    • CROSS-MEDIA CASE STUDIES / Four Eyed Monsters / Rage / Gaza Sderot / Tulse Luper Suitcases / The Dark Knight / Head Trauma / The Truth About Marika
    • FOUR EYED MONSTERS/ Susan Buice & Arin Crumley www.foureyedmonsters.com
    • FOUR EYED MONSTERS/ Susan Buice & Arin Crumley Trailer www.foureyedmonsters.com
    • COLLABORATIVE CURATION FOUR EYED MONSTERS/ Susan Buice & Arin Crumley www.foureyedmonsters.com
    • MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMS RAGE / Sally Potter www.ragethemovie.com
    • MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMS RAGE / Sally Potter www.ragethemovie.com
    • GAZA SDEROT, LIFE IN SPITE OF EVERYTHING/ ARTE/ UPIAN/ BO TRAVAIL GAZA SDEROT, LIFE IN SPITE OF EVERYTHING | 2008 http://gaza-sderot.arte.tv
    • THE TULSE LUPER SUITCASES PETER GREENAWAY www.tulselupernetwork.com
    • THE TULSE LUPER SUITCASES PETER GREENAWAY www.tulselupernetwork.com
    • THE DARK KNIGHT/ 42 ENTERTAINMENT www.batman.wikibruce.com/Home
    • THE DARK KNIGHT/ 42 ENTERTAINMENT www.batman.wikibruce.com/Home
    • HEAD TRAUMA/ LANCE WEILER www.headtraumamovie.com slide courtesy of Seize the Media
    • HEAD TRAUMA/ LANCE WEILER slide courtesy of Seize the Media
    • The Truth About Marika / The Company P 24/7 ‘Ractor Slide - courtesy of The company P
    • CROSSMEDIA STORYTELLING / extends the creative form / reaches and engages extended audiences / increases potential types of finance / new opportunities to exploit IP “If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.” Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003
    • THE PIXEL LAB: The Cross-Media Film Workshop Residential Workshop: 4 to 10 July 2010, Cardiff Distance learning: July to October 2010 Presentation to Industry: October 2010, London With the support of the Media Programme of the European Union and Skillset, TorinoFilmLab and ARTE www.powertothepixel.com
    • THE CROSS-MEDIA FORUM: In association with The BFI London Film Festival 12-15 October 2010 PIXEL CONFERENCE SUMMIT: 12 October PIXEL PITCH COMPETITION: 13 October PIXEL MARKET: 14 October (new for 2010) THINK TANK: 15 October www.powertothepixel.com