TALES FROM THE DIGITAL FRONTIER
Digital Innovation in Distribution
UK Film Council 18th August 2009
Liz Rosenthal



Case ...
NEW RELATIONSHIPS WITH AUDIENCES
NO LONGER PASSIVE
REMIXING AND COLLABORATING

CHANGING ROLE OF CURATORS/ CRITICS/ COMMISS...
BUILDING AUDIENCE DEMAND
THE HUGE IMPACT OF SOCIAL MEDIA
Building fanbases and communities around films is key

Social med...
FOUR EYED MONSTERS
Susan Buice & Arin Crumley




  www.foureyedmonsters.com
HEAD TRAUMA
    Lance Weiler




www.headtraumamovie.com
HEAD TRAUMA
     Lance Weiler




www.headtraumamovie.com
HEAD TRAUMA
     Lance Weiler




www.headtraumamovie.com
THE DARK KNIGHT-Why So Serious ARG
         42 Entertainment




        http://batman.wikibruce.com/Home
BRAVE NEW FILMS
Robert Greenwald




www.bravenewfilms.com
AGE OF STUPID
Franny Armstrong




www.ageofstupid.net
AGE OF STUPID
Franny Armstrong




www.ageofstupid.net
AGE OF STUPID
      Sophie Barthes




http://thesoulstoragecompany.com/
POWER TO THE PIXEL
    Oct 14-16 2009




 www.powertothepixel.com
CONTACT:
Liz Rosenthal
Founder & Director
Power to the Pixel
21 Stephen Street (c/o BFI), London W1T 1LN

E: liz@powertoth...
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Liz Rosenthal Ukfc Digital Innovation

  1. 1. TALES FROM THE DIGITAL FRONTIER Digital Innovation in Distribution UK Film Council 18th August 2009 Liz Rosenthal Case Studies / Four Eyed Monsters / Head Trauma / The Dark Knight / Brave New Films / Age of Stupid / Cold Souls www.powertothepixel.com
  2. 2. NEW RELATIONSHIPS WITH AUDIENCES NO LONGER PASSIVE REMIXING AND COLLABORATING CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS NEW MEASURES OF QUALITY AND RELEVANCE/ DIGITAL WORD OF MOUTH FRAGMENTED AUDIENCES ACROSS PLATFORMS WORK ACROSS MEDIA - NEW FORMATS DIRECT CONNECTION BETWEEN CREATORS, RIGHTSHOLDERS AND AUDIENCES BUILD A COMMUNITY/ FANBASE AROUND YOUR FILMS
  3. 3. BUILDING AUDIENCE DEMAND THE HUGE IMPACT OF SOCIAL MEDIA Building fanbases and communities around films is key Social media has a had a massive impact on all media businesses Last year, the audience using online social networks increased by: 35% in Europe 66% in the Middle East & Africa 33% in Latin America
  4. 4. FOUR EYED MONSTERS Susan Buice & Arin Crumley www.foureyedmonsters.com
  5. 5. HEAD TRAUMA Lance Weiler www.headtraumamovie.com
  6. 6. HEAD TRAUMA Lance Weiler www.headtraumamovie.com
  7. 7. HEAD TRAUMA Lance Weiler www.headtraumamovie.com
  8. 8. THE DARK KNIGHT-Why So Serious ARG 42 Entertainment http://batman.wikibruce.com/Home
  9. 9. BRAVE NEW FILMS Robert Greenwald www.bravenewfilms.com
  10. 10. AGE OF STUPID Franny Armstrong www.ageofstupid.net
  11. 11. AGE OF STUPID Franny Armstrong www.ageofstupid.net
  12. 12. AGE OF STUPID Sophie Barthes http://thesoulstoragecompany.com/
  13. 13. POWER TO THE PIXEL Oct 14-16 2009 www.powertothepixel.com
  14. 14. CONTACT: Liz Rosenthal Founder & Director Power to the Pixel 21 Stephen Street (c/o BFI), London W1T 1LN E: liz@powertothepixel.com T: +44 (0)20 7957 4849 M: +44 (0)7957 342896 skype id: LizRosenthal http://www.powertothepixel.com http://twitter.com/powertothepixel

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