Front Cover Analysis essay and labelled analysis
The NME magazine has a specific target audience. The audience age would bebetween 15 and 30 and the magazine targets both men and women. The musicgenre of this magazine which is Indie/Rock is enjoyed by both genders. The coloursare also neutral. The main colours used on this cover are red, black and white. Theuses of plain colours like black and white make the red font stand out even more.The colour red is used as it has connations of drama, and power. This gives theaudience the idea that the magazines content will be interesting to read, and standout. The red also has connations of anger, and danger, the artist Amy Whinehouse isused on the front of this cover, this relates to some of her music but also how she isperceived as an artist. The outfit she is wearing is shown slightly on the cover eventhough it is a close up image, and we see animal print on her clothes, this againsuggests the artist has a wild background and links into the lively colour of red. The Guttenberg Design Principle is used on the front cover. This is done toput the main features of the magazine where the audience will naturally look first.The title of the magazine and the eyes of the artist, which are using direct eyecontact with the audience, are in the primary optical area. This will catch theaudience’s attention and make it stand out against other magazines. The barcodeand a website related to the magazine are placed in the terminal area. This isbecause these are not as important and do not need to be seen by the audience. All of the cover lines are placed in the strong fallow area. This is done so theaudience can see what articles and stories are going to be in the magazine, mainquotes and artist’s names are put in white to make these stand out against the restof the font so the audience can take in all the key information first. The main article on the cover artist has been put in the weak fallow area. To makeup for being in the weaker area the name of the artist is the biggest font on thecover, even bigger than the title, and the font is bright red. This will draw theaudience’s attention here even though it is a weaker fallow area.The main image shows Amy Whinehouse staring out directly into the camera. Sheisn’t smiling she is giving the audience an intense look, she looks powerful anddangerous. The shot is very close up, giving a personal feel, this suggests that themain article in the magazine will be very revealing about the artist, tempting readersto buy the magazine more. A lot of dark colours are used with the main image,whites and blacks are the main colours, and this is done so the red font of the coverlines and masthead will stand out more. The masthead for this magazine “NME” is an abbreviation of “New Musical Express”.The abbreviated version of the phrase said out loud sounds like the word “enemy”,this gives the magazine its rock and roll feel and this will attract readers that are intothis genre of music. The font used for the masthead is an example of sans-serif. Thefont is very informal; it is just bold, and simple. The colour used is red, this is the
colour the human eye will go too first subliminally so this is used to help themasthead and name of the magazine stay in peoples minds. Q magazine does not really have a specific type of target audience. It covers a lot ofdifferent music genres so can appeal to a lot of people who prefer different musicstyles. Q is targeted at both men and women and has a target audience of probably18-30. I think the magazine appeals more to older readers because of the simpledesign on the front cover; it comes across as more mature. Red, white and black are the three main colours used on the cover. The backgroundis extremely minimal, just a silver backdrop which makes the main image, themasthead, and the cover lines all stand out and easier too read. Q magazine involvesa lot of genres inside the magazine, but major pop star Lady Gaga has being usedfor the main image on this cover. She has a huge fan following which willautomatically result in sales for the magazine, but she is also an abstract andinteresting artist, which will catch non fans attention. Her unique style is emphasisedwith the outfit she is wearing, its very minimal, just pants and gloves. In contrast toher genre of music being pop, the outfit is very rock and roll. The black pants withspikes and the long leather gloves have connataions of rock stars, this costume couldhave been picked to attract readers who are more into the rock genre of music.The Guttenberg Design Principle is used on the front cover. This is done to put themain features of the magazine where the audience will naturally look first. Themasthead and the face of the main image artist are both in the primary optical area.Both of these things will be seen first by anyone looking at the magazine. Thebarcode and one of the cover lines are in the terminal area; this is because neitherof these is necessary to be seen first by the audience looking at the magazine. Mostof the cover lines have being put in the strong fallow area of the cover; this meansthe audience will read these and be interested in the articles inside the magazine.The main article is in the weaker fallow area, but this has been made up for bymaking the font some of the largest on the page, and also white to stand out againstthe background. The main image shows a full body shot of the artist Lady Gaga looking directly outinto the camera. The costume she is wearing is very eye catching to the audiencebecause of its unusual style. The costume being interesting will make the audiencethink that the artist, and the main article about the artist, is also going to be aninteresting thing to read. Some of the main image is covering the cover line for themain article. This gives the impression that the artist has a bold personality, and alsothat she stands out. The artists hair looks untamed and dishevelled giving theimpression of a wild character, again attracting readers that may not even enjoy hergenre of music. The masthead for the magazine “Q” is a pun. The letter Q could refer to when anartist takes their “cue” to start singing, or when fans “queue” to get into a gig. The
play on words is involved in the lexical field of music. The masthead is made up of ared box, containing the white letter Q. The Q used is of a serif font, making themagazine come across as more mature and formal. The red colour could be linkedwith the glamorous side of the music industry, such as the red carpet in Hollywood.The white is modern and elegant; the kind of vibe the magazine is trying to getacross. The use of the white against the red also makes the Q stand out. The two magazines have quite different target audiences and focus more ondifferent types of music genres, but the layout of both these covers are extremelysimilar. The three main colours used on both covers are red, white and black, buteven though the colours are similar this does not mean that they have being usedfor the same purpose. For example the red used on the “NME” cover has being usedto represent anger and danger, where as on the Q magazines front cover the redrepresents the glamour of the artists lives that are shown in the magazine. The way the two covers are set out are also very similar, using Guttenberg’s designprinciple the mastheads, cover lines and main images are all set out in the sameplace. This is because even though the two magazines are involved in different typesof music, the audience will still look to the same places subliminally when looking atthe covers, so the most important features on the cover are placed in the primaryand stronger optical areas. One of the differences between the covers is that the cover of Q magazine is slightlymore minimal than NME’s. This is because Q has an older and more mature audiencethan NME, and NME’s design on the cover may appeal more to younger readers. In conclusion, both magazines have very similar covers, but there are slightdifferences that make it obvious that the magazines cover different genres of musicand have different target audiences.