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Meet ContentDelaware.org

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The first click in the First State.

The first click in the First State.

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  • Talking Points: WHYY, other networks scaling back coverage. Focus on lack of TV
  • Talking Points: Digital storytelling covers complex issues with clarity and ease. Teleduction has 30+ year history of telling award-winning Delaware stories.
  • Talking Points: Digital storytelling covers complex issues with clarity and ease. Teleduction has 30+ year history of telling award-winning Delaware stories.
  • Talking Points: We will not provide hard news, but will partner with other news sources to provide relevant story links under our “Top Stories” channel. Our goal is to provide the local stories that are overlooked by the news organizations. It’s easy to find news about the world, but hard to find information about your own back yard. Will develop mobile application.
  • Talking Points: We will not provide hard news, but will partner with other news sources to provide relevant story links under our “Top Stories” channel. Our goal is to provide the local stories that are overlooked by the news organizations. It’s easy to find news about the world, but hard to find information about your own back yard. Will develop mobile application.
  • ■ “ Programming ” on CD will generally be under 4 minutes, first released in biweekly uploads … later weekly and eventually more often—all archived and searchable by key word, date, etc. ■ Interesting, concise, and always directing the viewer to source for additional information
  • Talking Points: You get the production you need, at a fraction of the cost. You also get the benefit of a new delivery portal. It will take some time for Content DE to build its audience, but the reciprocal strategy means you will also have these videos for your own communications initiatives, your own websites, social networking sites, and email communications.
  • Talking Points: You get the production you need, at a fraction of the cost. You also get the benefit of a new delivery portal. It will take some time for Content DE to build its audience, but the reciprocal strategy means you will also have these videos for your own communications initiatives, your own websites, social networking sites, and email communications.
  • Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.
  • Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.
  • Talking Points: Cross Promotion: Visitors directed to Content Delaware stories about education will also discover stories about health, lifestyle, etc. Viral Marketing: All clients direct audiences to the site. This way, each organizations’ marketing efforts promote their own content, and other content simultaneously Sustainability: All of these viral marketing strategies will generate exponentially increasing audiences during the first months of rollout. These audiences will generate the traffic necessary to justify advertising revenue for the future sustainability of the project.

Meet ContentDelaware.org Meet ContentDelaware.org Presentation Transcript

  • Powered by TELEDUCTION, Inc.
    • Delaware is lacking substantial local television coverage
    • Regional affiliates cover sensational news, “if it bleeds it leads”
    • News sources provide the headlines, but what about the stories behind the news?
    FIRST STATE, LAST PRIORITY
    • Explain complex concepts
    • Suggest solutions
    • Show faces behind the headlines
    • Broadcast quality alternative media
    JOURNALISM OF HOPE
    • Internet is overtaking TV as the preferred delivery portal
    • Consumers want fast, mobile information
    • Delaware needs a place in the new media landscape to showcase its stories
    • Digital storytelling is powerful
    DIGITAL FRONTIER LEVELS PLAYING FIELD
    • DELMARVA BROADCASTING survey for CD reveals:
      • 89% of local respondents used the internet in the last month to get their local news
      • 65% search for community news online
      • 82% are likely to watch community information videos online if they are available
    DIGITAL FRONTIER LEVELS PLAYING FIELD
    • Content Delaware provides one-click access to all things Delaware
    • 10 channels featuring broadcast quality digital videos
    THE FIRST CLICK IN THE FIRST STATE.
    • Content is archived, searchable, shareable, and unique
    • Public affairs and community information programming
    THE FIRST CLICK IN THE FIRST STATE.
    • Gain visibility in the digital landscape in an affordable way
    • Reach new audiences with a new platform
    PARTNER INCENTIVES
    • Coalitions of organizations join together to fund Content Delaware channels
    • Production costs are well below market value for professional communications tools
    COMMUNITY SUPPORTED MEDIA: HOW DOES IT WORK?
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    • Clients get affordable, top-shelf production and a new distribution platform
    • Participating organizations also post videos on their own websites
    COMMUNITY SUPPORTED MEDIA: HOW DOES IT WORK?
    • Stories on Content Delaware feature live links to supporting organizations
    • Shared videos contain Content Delaware brand, and live link to the main site
    RECIPROCAL STRATEGY/VIRAL MARKETING
    • Stories are shared with online news partners, with Content Delaware brand and link
    • Additional outreach through social marketing sites
    RECIPROCAL STRATEGY/VIRAL MARKETING
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    • Content Delaware is a powerful tool for:
      • Economic Development Initiatives
      • Organizational Reporting and Outreach
      • Public Information Campaigns
      • Modeling Best Practices
      • Celebrating Delaware Stories
      • Reaching New Audiences
    SUMMARY