ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT
Downtown Project  Collisions  Community  Co-Learning
Slide 3
A Little About Me (Tony)          •   1994-1995:   Pizza business in collegeSlide 4
A Little About Me (Tony)          •   1994-1995:   Pizza business in college          •   1996-1998:   LinkExchange (onlin...
A Little About Me (Tony)          •   1994-1995:   Pizza business in college          •   1996-1998:   LinkExchange (onlin...
A Little About Me (Tony)          •   1994-1995:    Pizza business in college          •   1996-1998:    LinkExchange (onl...
A Little About Me (Tony)          •   1994-1995:    Pizza business in college          •   1996-1998:    LinkExchange (onl...
The Power of WOW                  $1,000                    800Gross Sales $MM                    600                    4...
Customer Experience          What do customers expect?          What do customers actually experience?          What em...
the #1 prioritySlide 11
CULTURE           the #1 prioritySlide 12
CULTURE           the #1 priority                     Hiring for culture                     4 weeks of training          ...
CULTURE           “Committable Core Values”                   Don’t make your core values             just a meaningless p...
Example: Core Values           1.    Deliver WOW Through Service           2.    Embrace and Drive Change           3.    ...
Clothing, Customer Service, Culture                        Culture                   Customer Service                     ...
ClothingSlide 17
Customer ServiceSlide 18
CultureSlide 19
Clothing, Customer Service, Culture                        Culture                   Customer Service                     ...
Delivering Happiness                       (customers and employees) “People will forget what you said.  People will forge...
Building GreatSlide 22
CULTURE           “Committable Core Values”                   Don’t make your core values             just a meaningless p...
VISION           “Whatever you’re thinking, think   bigger   .”                    Does the vision have meaning?          ...
VISION       “Don’t chase the paper,         chase the dream.”               Sean Combs aka “Puff Daddy” to rapper        ...
Evolving vision and brand at     Zappos.com              1999   Selection              2003   Customer Service          ...
Delivering Happiness - What’s Next?           Clothing           Customer Service           Company Culture               ...
Zappos.com           http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-Slide 28   ...
Las Vegas City Hall           http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpgSlide 29
Nike           http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpgSlide 30
Google            http://static.panoramio.com/photos/original/400729.jpgSlide 31
Apple           http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpgSlide 32
Doggy Day Care           http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 33
NYU Campus           http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 34
Downtown Vegas - Fremont East           http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-...
Downtown Vegas - Fremont East                       http://www.lucyvegas.com/sites/default/files/griffin5.jpgSlide 36
Downtown Vegas - Fremont EastSlide 37
Downtown Vegas - Fremont East           http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehous...
Delivering Happiness - What’s Next?           Clothing           Customer Service           Company CultureSlide 39
Delivering Happiness - What’s Next?           Clothing           Customer Service           Company Culture           Comm...
DOWNTOWN PROJECT - $350M           $ 50M – Small businesses           $ 50M – Tech Startups           $ 50M – Education, A...
DOWNTOWN PROJECT GOALSSlide 42
DOWNTOWN PROJECT GOALS           Live/Work/Play – Walking DistanceSlide 43
DOWNTOWN PROJECT GOALS           Live/Work/Play – Walking Distance           The Most Community-Focused Large           Ci...
DOWNTOWN PROJECT GOALS           Live/Work/Play – Walking Distance           The Most Community-Focused Large           Ci...
ROI vs. ROC           Instead of maximizing short-term ROI           (Return On Investment)…Slide 46
ROI vs. ROC           Instead of maximizing short-term ROI           (Return On Investment)…           We focus on maximiz...
ROI vs. ROC           Instead of maximizing short-term ROI           (Return On Investment)…           We focus on maximiz...
ROI vs. ROC and ROL           Instead of maximizing short-term ROI           (Return On Investment)…           We focus on...
ROI vs. ROC and ROL           Instead of maximizing short-term ROI           (Return On Investment)…           We focus on...
THE BIG BET                         Accelerating           Collisions, Community, and Co-LearningSlide 51
THE BIG BET                         Accelerating           Collisions, Community, and Co-Learning                       …w...
DOWNTOWN PROJECT - $350M           $ 50M – Small businesses           $ 50M – Tech Startups           $ 50M – Education, A...
$50M – Small BusinessesSlide 54
$50M – Small Businesses          CriteriaSlide 55
$50M – Small Businesses          Criteria              Owner Operated - PassionateSlide 56
$50M – Small Businesses          Criteria              Owner Operated - Passionate              Helps Build CommunitySl...
$50M – Small Businesses          Criteria              Owner Operated - Passionate              Helps Build Community  ...
$50M – Small Businesses          Criteria              Owner Operated - Passionate              Helps Build Community  ...
$50M – Small Businesses          Criteria              Owner Operated - Passionate              Helps Build Community  ...
$50M – Small Businesses          Criteria              Owner Operated - Passionate              Helps Build Community  ...
NatalieSlide 62
NatalieSlide 63
NatalieSlide 64
NatalieSlide 65
NatalieSlide 66
NatalieSlide 67
Check Cashing             http://www.vegaschatter.com/files/100501/checks_cashed..jpgSlide 68
Check CashingSlide 69
SarahSlide 70
SarahSlide 71
SarahSlide 72
Shipping Containers   http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpgSl...
Shipping Container ParkSlide 74
Shipping Container ParkSlide 75
Shipping Container ParkSlide 76
Shipping Container ParkSlide 77
Bike SharingSlide 78
$50M – Tech Startups                                                                           http://img-Slide 79   s.fou...
$50M – Tech Startups            http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576Slide 80
The City as a Startup               http://bostinno.com/wp-content/uploads/2011/10/startup-sign.pngSlide 81
$50M – Startups           http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpgSlide 82
$50M – Education, Arts, Culture                  http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSl...
$50M – Education, Arts, Culture                  http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSl...
$50M – Education, Arts, Culture                  http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSl...
$50M – Education, Arts, Culture                  http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSl...
$50M – Education, Arts, Culture           http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jp...
$50M – Education, Arts, Culture                          http://mikerossart.net/images/mikeross_enter.jpgSlide 88
$200M – Real Estate               http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 89
WHEN CITIES DOUBLE IN SIZE…           Productivity and innovation per resident           increases by 15%           (But n...
3 INGREDIENTS FOR SERENDIPITY           1.   Residential density of 100 residents/acre           2.   Street-level activit...
HOW TO ACCELERATE LEARNING &     INNOVATION           Maximize serendipitous interactions           Density in the office ...
DIFFERENT GROUPS COLLIDING           1.   2000 Zappos employees           2.   1000 Teach For America corp members        ...
LEARNING FROM ZAPPOS &     COWORKING…            Culture is to a CompanySlide 94
LEARNING FROM ZAPPOS &     COWORKING…            Culture is to a Company                      as            Community is t...
LEARNING FROM ZAPPOS &     COWORKING…                  Culture is to a Company                               as           ...
Our Secret Weapon           http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpgSlide 97
LEARNING FROM TED, SUMMIT     SERIES, SXSW, BIF…              Curated Content                Serendipity                 L...
Downtown Vegas Every Day               Curated Content                 Serendipity                  Learning              ...
Fremont St. & Las Vegas Blvd.Slide 100
Fremont St. & Las Vegas Blvd.Slide 101
Fremont St. & Las Vegas Blvd.Slide 102
Fremont St. & Las Vegas Blvd.Slide 103
Fremont St. & Las Vegas Blvd.Slide 104
Fremont St. & Las Vegas Blvd.Slide 105
Fremont St. & Las Vegas Blvd.Slide 106
Fremont St. & Las Vegas Blvd.Slide 107
Fremont St. & Las Vegas Blvd.Slide 108
Downtown Vegas Monthly CadenceSlide 109
Downtown Vegas Monthly Cadence            Week 1 – First Friday WeekSlide 110
Downtown Vegas Monthly Cadence            Week 1 – First Friday Week              Week 2 – Tech WeekSlide 111
Downtown Vegas Monthly Cadence            Week 1 – First Friday Week              Week 2 – Tech Week             Week 3 – ...
Downtown Vegas Monthly Cadence            Week 1 – First Friday Week              Week 2 – Tech Week             Week 3 – ...
Fashion Incubator – Stitch FactorySlide 114
Fashion Incubator – Stitch FactorySlide 115
Collisions, Community, Co-Learning            What is the value of a resident that is out and            about in the comm...
Collisions, Community, Co-Learning            What is the value of a resident that is out and            about in the comm...
Collisions, Community, Co-Learning            What is the value of a resident that is out and            about in the comm...
Collisions, Community, Co-Learning            What is the value of a resident that is out and            about in the comm...
Collisions, Community, Co-Learning            What is the value of a resident that is out and            about in the comm...
Jake – Flint and Tinder       http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-...
Collisions, Community, Co-Learning            What is the value of a purposeful visitor that            contributes to com...
Collisions, Community, Co-Learning            What is the value of a purposeful visitor that            contributes to com...
Collisions, Community, Co-Learning            What is the value of a purposeful visitor that            contributes to com...
Collisions, Community, Co-Learning            What is the value of a purposeful visitor that            contributes to com...
Collisions, Community, Co-Learning            What is the value of a purposeful visitor that            contributes to com...
Collisions, Community, Co-Learning             “Subscribe” to            Downtown VegasSlide 127
Collisions, Community, Co-Learning            1.   100 residents per acre            2.   Street-level activity for reside...
Collisions, Community, Co-Learning            1.   100 residents per acreSlide 129
Collisions, Community, Co-Learning            1.   100,000Slide 130
Collisions, Community, Co-Learning            1.   100,000 “collisionable”Slide 131
Collisions, Community, Co-Learning            1.   100,000 “collisionable” communitySlide 132
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hoursSlide 133
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hours perSlide 134
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hours per acreSlide 135
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hours per acre perSli...
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hours per acre per ye...
Collisions, Community, Co-Learning            1.   100,000 “collisionable” community                 hours per acre per ye...
OUR BIG BET… 3 Guiding Principles            Accelerate:            1.Collisions            2.Community            3.Co-Le...
“Downtown Vegas            Will Make You Smarter”                 http://langintro.com/lv_dec_2010/pics/0950_emergency_art...
ZAPPOS, DELIVERING HAPPINESS,     DOWNTOWN PROJECTSlide 141
50% of Humans Live in Cities                     http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 142
75% Will Live In Cities in                 Our Lifetime                    http://ecx.images-amazon.com/images/I/510Ph%2Bq...
The 4-Minute MileSlide 144
The 4-Minute Mile            http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPGSlide 145
www.DowntownProject.com                 http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpgSlide 146
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Credit suite sundance 2013 02 - zappos dtp

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Culture is to a company as community is to a city: it's about values, innovation, serendipity, participation, upward mobility, and attraction of smart startups and the creative class. Tony is applying his very successful Zappos corporate culture model (recognized multiple times by FORTUNE as one of the top 100 best places to work) to help build the most community-focused large city in the world in the place you would least expect it: Downtown Las Vegas. Research has shown that every time the size of a city doubles, productivity and innovation per resident increases by 15%, but when companies get bigger, productivity per employee generally goes down. With his new $350 million Downtown Project, Tony is creating a unique hybrid of corporation, community, and city to drive productivity and innovation both for Zappos as well as the city itself.

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Credit suite sundance 2013 02 - zappos dtp

  1. 1. ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT
  2. 2. Downtown Project Collisions Community Co-Learning
  3. 3. Slide 3
  4. 4. A Little About Me (Tony) • 1994-1995: Pizza business in collegeSlide 4
  5. 5. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 millionSlide 5
  6. 6. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.Slide 6
  7. 7. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc.Slide 7
  8. 8. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. • 2009: Amazon acquires Zappos for $1.2 billion • 2010: NYT bestseller Delivering Happiness publishedSlide 8
  9. 9. The Power of WOW $1,000 800Gross Sales $MM 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 Slide 9
  10. 10. Customer Experience  What do customers expect?  What do customers actually experience?  What emotions do customers feel?  What stories do they tell their friends?  How can culture create more stories and memories?Slide 10
  11. 11. the #1 prioritySlide 11
  12. 12. CULTURE the #1 prioritySlide 12
  13. 13. CULTURE the #1 priority Hiring for culture 4 weeks of training $4000 offer Culture bookSlide 13
  14. 14. CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall…Slide 14
  15. 15. Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be HumbleSlide 15
  16. 16. Clothing, Customer Service, Culture Culture Customer Service ClothingSlide 16
  17. 17. ClothingSlide 17
  18. 18. Customer ServiceSlide 18
  19. 19. CultureSlide 19
  20. 20. Clothing, Customer Service, Culture Culture Customer Service ClothingSlide 20
  21. 21. Delivering Happiness (customers and employees) “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -Maya AngelouSlide 21
  22. 22. Building GreatSlide 22
  23. 23. CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall…Slide 23
  24. 24. VISION “Whatever you’re thinking, think bigger .” Does the vision have meaning? Chase the vision, not the money…Slide 24
  25. 25. VISION “Don’t chase the paper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in NotoriousSlide 25
  26. 26. Evolving vision and brand at Zappos.com  1999 Selection  2003 Customer Service  2005 Culture and core values as our platform  2007 Personal Emotional Connection  2009 Delivering HappinessSlide 26
  27. 27. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______”Slide 27
  28. 28. Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-Slide 28 henderson-nv-photo-by.jpg
  29. 29. Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpgSlide 29
  30. 30. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpgSlide 30
  31. 31. Google http://static.panoramio.com/photos/original/400729.jpgSlide 31
  32. 32. Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpgSlide 32
  33. 33. Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 33
  34. 34. NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 34
  35. 35. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpgSlide 35
  36. 36. Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpgSlide 36
  37. 37. Downtown Vegas - Fremont EastSlide 37
  38. 38. Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpgSlide 38
  39. 39. Delivering Happiness - What’s Next? Clothing Customer Service Company CultureSlide 39
  40. 40. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture CommunitySlide 40
  41. 41. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real EstateSlide 41
  42. 42. DOWNTOWN PROJECT GOALSSlide 42
  43. 43. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking DistanceSlide 43
  44. 44. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the WorldSlide 44
  45. 45. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the WorldSlide 45
  46. 46. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)…Slide 46
  47. 47. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROCSlide 47
  48. 48. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)Slide 48
  49. 49. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROLSlide 49
  50. 50. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating SerendipitySlide 50
  51. 51. THE BIG BET Accelerating Collisions, Community, and Co-LearningSlide 51
  52. 52. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and ProductivitySlide 52
  53. 53. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real EstateSlide 53
  54. 54. $50M – Small BusinessesSlide 54
  55. 55. $50M – Small Businesses  CriteriaSlide 55
  56. 56. $50M – Small Businesses  Criteria  Owner Operated - PassionateSlide 56
  57. 57. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build CommunitySlide 57
  58. 58. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution AbilitySlide 58
  59. 59. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  SustainableSlide 59
  60. 60. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at SomethingSlide 60
  61. 61. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthySlide 61
  62. 62. NatalieSlide 62
  63. 63. NatalieSlide 63
  64. 64. NatalieSlide 64
  65. 65. NatalieSlide 65
  66. 66. NatalieSlide 66
  67. 67. NatalieSlide 67
  68. 68. Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpgSlide 68
  69. 69. Check CashingSlide 69
  70. 70. SarahSlide 70
  71. 71. SarahSlide 71
  72. 72. SarahSlide 72
  73. 73. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpgSlide 73
  74. 74. Shipping Container ParkSlide 74
  75. 75. Shipping Container ParkSlide 75
  76. 76. Shipping Container ParkSlide 76
  77. 77. Shipping Container ParkSlide 77
  78. 78. Bike SharingSlide 78
  79. 79. $50M – Tech Startups http://img-Slide 79 s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  80. 80. $50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576Slide 80
  81. 81. The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.pngSlide 81
  82. 82. $50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpgSlide 82
  83. 83. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 83
  84. 84. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 84
  85. 85. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 85
  86. 86. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 86
  87. 87. $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpgSlide 87
  88. 88. $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpgSlide 88
  89. 89. $200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 89
  90. 90. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovationSlide 90
  91. 91. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimismSlide 91
  92. 92. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenienceSlide 92
  93. 93. DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local ResidentsSlide 93
  94. 94. LEARNING FROM ZAPPOS & COWORKING… Culture is to a CompanySlide 94
  95. 95. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a CitySlide 95
  96. 96. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward MobilitySlide 96 Attracting Startups and the Creative Class
  97. 97. Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpgSlide 97
  98. 98. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections CommunitySlide 98
  99. 99. Downtown Vegas Every Day Curated Content Serendipity Learning Connections CommunitySlide 99
  100. 100. Fremont St. & Las Vegas Blvd.Slide 100
  101. 101. Fremont St. & Las Vegas Blvd.Slide 101
  102. 102. Fremont St. & Las Vegas Blvd.Slide 102
  103. 103. Fremont St. & Las Vegas Blvd.Slide 103
  104. 104. Fremont St. & Las Vegas Blvd.Slide 104
  105. 105. Fremont St. & Las Vegas Blvd.Slide 105
  106. 106. Fremont St. & Las Vegas Blvd.Slide 106
  107. 107. Fremont St. & Las Vegas Blvd.Slide 107
  108. 108. Fremont St. & Las Vegas Blvd.Slide 108
  109. 109. Downtown Vegas Monthly CadenceSlide 109
  110. 110. Downtown Vegas Monthly Cadence Week 1 – First Friday WeekSlide 110
  111. 111. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech WeekSlide 111
  112. 112. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion WeekSlide 112
  113. 113. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst WeekSlide 113
  114. 114. Fashion Incubator – Stitch FactorySlide 114
  115. 115. Fashion Incubator – Stitch FactorySlide 115
  116. 116. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community?Slide 116
  117. 117. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/daySlide 117
  118. 118. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/weekSlide 118
  119. 119. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/yearSlide 119
  120. 120. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/yearSlide 120
  121. 121. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Slide 121 Will-Love-It-b.jpg
  122. 122. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community?Slide 122
  123. 123. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/daySlide 123
  124. 124. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/weekSlide 124
  125. 125. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/yearSlide 125
  126. 126. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/yearSlide 126
  127. 127. Collisions, Community, Co-Learning “Subscribe” to Downtown VegasSlide 127
  128. 128. Collisions, Community, Co-Learning 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimismSlide 128
  129. 129. Collisions, Community, Co-Learning 1. 100 residents per acreSlide 129
  130. 130. Collisions, Community, Co-Learning 1. 100,000Slide 130
  131. 131. Collisions, Community, Co-Learning 1. 100,000 “collisionable”Slide 131
  132. 132. Collisions, Community, Co-Learning 1. 100,000 “collisionable” communitySlide 132
  133. 133. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hoursSlide 133
  134. 134. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours perSlide 134
  135. 135. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acreSlide 135
  136. 136. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre perSlide 136
  137. 137. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per yearSlide 137
  138. 138. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per yearSlide 138
  139. 139. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?Slide 139
  140. 140. “Downtown Vegas Will Make You Smarter” http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpgSlide 140
  141. 141. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECTSlide 141
  142. 142. 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 142
  143. 143. 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 143
  144. 144. The 4-Minute MileSlide 144
  145. 145. The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPGSlide 145
  146. 146. www.DowntownProject.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpgSlide 146

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