Facebook to LinkedIn:<br />How to Understand and Utilize Professional “Netiquette”<br />By Liz Buchta <br />Texas State Un...
Introductions<br /><ul><li>Name Recognition
Difference between “that guy” and my new “BFF”. </li></li></ul><li>Overview:<br />Offline Networking<br />Online Networkin...
NETWORKING!!!<br />Interaction for a common interest<br />TIP: Introduce your value (personal brand), not what you do<br /...
5<br />What is your Personal Brand*?<br />Homework: Come up with a tagline!<br />© Elizabeth Buchta, Texas State Universit...
Could your Facebook online identity qualify as your personal brand?<br />6<br />
How do you use Facebook? <br />7<br />© Elizabeth Buchta, Texas State University Career Services<br />
VS.<br />8<br />VS<br />© Elizabeth Buchta, Texas State University Career Services<br />
Why use LinkedIn? <br />Find<br />Stay inTouch<br />Be<br />Found<br />YourLinkedin<br />Network<br />Get<br />Informed<br...
Find and be found
Collaborate; gain new insights
Grow a referral network
Build influence
Stay in touch
Graduate College with career in- hand</li></ul>Sound familiar, Facebookers?<br />© Elizabeth Buchta, Texas State Universit...
Top Reason to go to College<br />#1. Better Employment Opportunities*<br />*Based on word-of-mouth and my dear friend, Goo...
11<br />LinkedIn Stats<br />60+ million members <br />A new member joins every second<br />Executives from all Fortune 500...
12<br />Where to start on LinkedIn:<br />Search company or job<br />Trail employees<br />Tailor your profile; stay true to...
13<br />How do Recruiters use LinkedIn?<br />#1 backdoor reference tool<br /><ul><li>They will look at your connections, a...
TIP: Google yourself!!</li></ul>Search profiles for Candidates<br /><ul><li>i.e. “sales; marketing; call center; customer ...
i.e. “Austin, TX; Denver, CO; Dubuque, IA”
NOTE: 80% of Lifesize Communications hires in 2009 came via LinkedIn </li></ul>© Elizabeth Buchta, Texas State University ...
© Elizabeth Buchta, Texas State University Career Services<br />14<br />
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Facebook to LinkedIn: How to Understand and Utilize Professional "Netiquette"

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Aimed towards college students. Expains the importance of using social media to network and to search for that job that will kick off their professional career.

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  • We are going to talk about understanding the importance of using social media to network, and search for jobs.
  • Personal branding is the process whereby people and their careers are marked as brands. The creation of an asset that pertains to a particular person or individual; What distinguishes you from Tom, Dick and Harry?
  • If a recruiter receives your resume, they may look you up on Linkedin. They will look at WHO knows you.
  • Facebook to LinkedIn: How to Understand and Utilize Professional "Netiquette"

    1. 1. Facebook to LinkedIn:<br />How to Understand and Utilize Professional “Netiquette”<br />By Liz Buchta <br />Texas State University <br />Career Services, Recruiting Coordinator<br />
    2. 2. Introductions<br /><ul><li>Name Recognition
    3. 3. Difference between “that guy” and my new “BFF”. </li></li></ul><li>Overview:<br />Offline Networking<br />Online Networking<br />Personal Brands<br />Professional “Netiquette”<br />Job Search Tactics<br />Action Item: Write “Networking”<br />
    4. 4. NETWORKING!!!<br />Interaction for a common interest<br />TIP: Introduce your value (personal brand), not what you do<br />Forges/Creates relationships<br />TIP: Ask for guidance, rather than leads<br />Connect & Connect the dots!<br />TIP: Be INTERESTED, not interesting<br />Maintain your relationships!<br />Reciprocate and Pay it Forward!<br />
    5. 5. 5<br />What is your Personal Brand*?<br />Homework: Come up with a tagline!<br />© Elizabeth Buchta, Texas State University Career Services<br />
    6. 6. Could your Facebook online identity qualify as your personal brand?<br />6<br />
    7. 7. How do you use Facebook? <br />7<br />© Elizabeth Buchta, Texas State University Career Services<br />
    8. 8. VS.<br />8<br />VS<br />© Elizabeth Buchta, Texas State University Career Services<br />
    9. 9. Why use LinkedIn? <br />Find<br />Stay inTouch<br />Be<br />Found<br />YourLinkedin<br />Network<br />Get<br />Informed<br />Grow<br />Influence<br /><ul><li>Manage professional brand
    10. 10. Find and be found
    11. 11. Collaborate; gain new insights
    12. 12. Grow a referral network
    13. 13. Build influence
    14. 14. Stay in touch
    15. 15. Graduate College with career in- hand</li></ul>Sound familiar, Facebookers?<br />© Elizabeth Buchta, Texas State University Career Services<br />9<br />
    16. 16. Top Reason to go to College<br />#1. Better Employment Opportunities*<br />*Based on word-of-mouth and my dear friend, Google.<br />
    17. 17. 11<br />LinkedIn Stats<br />60+ million members <br />A new member joins every second<br />Executives from all Fortune 500 companies<br />12.5% are Senior Management <br />About 300,000 recruiters use LinkedIn<br />There are 170 industries<br />200 countries<br />© Elizabeth Buchta, Texas State University Career Services<br />
    18. 18. 12<br />Where to start on LinkedIn:<br />Search company or job<br />Trail employees<br />Tailor your profile; stay true to skill set<br />Don’t settle for being a “follower”<br />Join groups<br />Ask questions<br />Connect<br />Build your brand<br />© Elizabeth Buchta, Texas State University Career Services<br />
    19. 19. 13<br />How do Recruiters use LinkedIn?<br />#1 backdoor reference tool<br /><ul><li>They will look at your connections, activities, groups, etc.
    20. 20. TIP: Google yourself!!</li></ul>Search profiles for Candidates<br /><ul><li>i.e. “sales; marketing; call center; customer service
    21. 21. i.e. “Austin, TX; Denver, CO; Dubuque, IA”
    22. 22. NOTE: 80% of Lifesize Communications hires in 2009 came via LinkedIn </li></ul>© Elizabeth Buchta, Texas State University Career Services<br />
    23. 23. © Elizabeth Buchta, Texas State University Career Services<br />14<br />
    24. 24. © Elizabeth Buchta, Texas State University Career Services<br />15<br />
    25. 25. © Elizabeth Buchta, Texas State University Career Services<br />16<br />
    26. 26. How it works…….<br />17<br />You Me Her Him<br />© Elizabeth Buchta, Texas State University Career Services<br />
    27. 27. 18<br />Online Professional “Netiquette”<br /><ul><li> Get introduced via a connection
    28. 28. Respect the process</li></ul>Contact directly via InMail<br /><ul><li>Clear, brief, informative and honest.
    29. 29. Respect their time and consideration
    30. 30. Respect their privacy</li></ul>TIP: Follow same standards online as you would offline<br />© Elizabeth Buchta, Texas State University Career Services<br />
    31. 31. 19<br />Plant and GROW Your Network<br />Brand recognition: Use same name & picture for all social networks<br />Connect all of your different tools (Twitter, Facebook, LinkedIn, Blog)<br />Business Cards (Jot notes)<br />Sync Email Address Book <br />LinkedIn Search Bar<br />“People You May Know”<br />Find a mentor<br />Be accessible<br />Get involved- join online groups; volunteer in your community<br />Reciprocity<br />TIP:Make it a habit to add new contacts every week.<br />Challenge: Login into LinkedIn as much as you log into Facebook<br />© Elizabeth Buchta, Texas State University Career Services<br />
    32. 32. Tips to Remember:<br />Introduce your value<br />Ask for guidance<br />Be INTERESTED, not interesting<br />Pay it forward!<br />Get involved!<br />Get a mentor!<br />© Elizabeth Buchta, Texas State University Career Services<br />20<br />
    33. 33. HOMEWORK<br />Google yourself<br />Come up with a tagline<br />LinkedIn profile to 100%<br />Add picture<br />Ask for recommendations<br />Join 5 LinkedIn Groups<br />Identify a mentor<br />Find an offline networking group<br />© Elizabeth Buchta, Texas State University Career Services<br />21<br />
    34. 34. Summary<br />Networking is a life-long process<br />Observe the experts<br />Be accessible<br />Keep your word<br />Practice, Practice, Practice<br />© Elizabeth Buchta, Texas State University Career Services<br />22<br />
    35. 35. Questions?<br />23<br />Liz Buchta<br />Recruiting Coordinator<br />Texas State University<br />Career Services<br />eb29@txstate.edu<br />512.245.2645<br />http://www.linkedin.com/in/lizbuchta<br />http://twitter.com/LizBuchta<br />www.careerservices.txstate.edu<br />© Elizabeth Buchta, Texas State University Career Services<br />

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