Strategies For Women Job Seekers Part 2 V1b


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Strategies For Women Job Seekers Part 2 V1b

  1. 1. Strategies for Women Job Seekers Technology Networking (Part 2)   Loyola University in Chicago Sullivan Center - Computer Lab Ms. S. Livingston Smith June 7, 2009 3:15PM - 4:00PM
  2. 2. Breakout Session Agenda <ul><li>Introduction </li></ul><ul><li>Definition </li></ul><ul><li>Benefits </li></ul><ul><li>Getting Started </li></ul><ul><li>Managing your Efforts </li></ul><ul><li>General Tips and Tricks </li></ul><ul><li>Additional Information </li></ul><ul><li>Questions </li></ul>
  3. 3. Introduction <ul><li>Ms. S. Livingston Smith </li></ul><ul><li>Marketing Strategist, Social Media Evangelist, and Volunteer with an MBA in Marketing </li></ul><ul><li>15 Years experience in Marketing working for top companies like FedEx, GE, and Whirlpool </li></ul><ul><li>Appearing as a result of Technology and Networking </li></ul><ul><li>Topic: enhancing your job search using Technology Networking </li></ul><ul><li> </li></ul>
  4. 4. Introduction <ul><li>Session focus: five sites </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Google Profile </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Visual CV </li></ul></ul><ul><ul><li>Plaxo </li></ul></ul>
  5. 5. Introduction <ul><li>Session assumptions </li></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Identified job and industry </li></ul></ul><ul><ul><li>Participate in other activities </li></ul></ul><ul><ul><li>Value your online identity </li></ul></ul><ul><ul><li>Agree online identities are manageable </li></ul></ul>
  6. 6. Definition <ul><li>Questions </li></ul><ul><ul><li>Do you use social networking websites today? </li></ul></ul><ul><ul><li>Which sites do you use? </li></ul></ul><ul><ul><li>Why do you use them? </li></ul></ul>
  7. 7. Definition <ul><li>So what is online networking? </li></ul><ul><ul><li>Blend of online referrals combined with an online presence </li></ul></ul><ul><ul><li>Achieved by signing up for, and participating on, social media sites like networking websites </li></ul></ul>
  8. 8. Benefits <ul><li>New & popular channel for employees and employers </li></ul><ul><ul><li>More than 1/3 of Americans get on the web daily </li></ul></ul><ul><ul><li>More than 2/3 do so on a regular basis (once a month) </li></ul></ul><ul><li>Nielsen Online </li></ul><ul><ul><li>Social networks and blogs are now the 4th most popular online activity </li></ul></ul><ul><ul><li>Member communities are visited by 67% of the online population </li></ul></ul><ul><ul><li>Time spent is growing at 3 times the overall internet rate </li></ul></ul><ul><ul><li>Accounts for almost 10% of all internet time </li></ul></ul><ul><ul><li>Source: Nielsen Online, March 2009 </li></ul></ul>
  9. 9. Benefits <ul><li>For you, a potential employee, social media: networking sites: </li></ul><ul><ul><li>Provide situations for you to demonstrate your capabilities </li></ul></ul><ul><ul><li>Offer the possibility to differentiate yourself </li></ul></ul><ul><ul><li>Are an opportunity to build credibility with potential employers </li></ul></ul><ul><ul><li>Increase visibility to perspective employers </li></ul></ul><ul><ul><li>Opportunity to learn employer hiring practices and reputation </li></ul></ul>
  10. 10. Benefits <ul><li>For potential employers: </li></ul><ul><ul><li>Permits easy pre-screening of potential candidates </li></ul></ul><ul><ul><li>Influences interviewer perceptions </li></ul></ul><ul><ul><ul><li>Do you have integrity? Are you persuasive? Do you communicate well? How organized are you? </li></ul></ul></ul><ul><ul><li>Allows for employee lifestyle & reputation monitoring </li></ul></ul><ul><ul><ul><li>Even “hidden” profiles can be found & viewed </li></ul></ul></ul><ul><ul><li>Provides access to competitor “insider” information </li></ul></ul><ul><ul><ul><li>Tweets may be damaging and discoverable </li></ul></ul></ul>
  11. 11. Getting Started <ul><li>Hundreds of Social Media sites </li></ul><ul><ul><li>For networking, choose sites purposefully </li></ul></ul><ul><ul><ul><li>Facebook, MySpace or LinkedIn? </li></ul></ul></ul><ul><ul><li>How many are there? </li></ul></ul><ul><ul><ul><li> – examples </li></ul></ul></ul><ul><li>Recommendations </li></ul><ul><ul><li>LinkedIn - </li></ul></ul><ul><ul><li>Google Profile - </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>VisualCV: </li></ul></ul><ul><ul><li>Plaxo: </li></ul></ul>
  12. 12. Managing Your Effort <ul><li>LinkedIn </li></ul><ul><li> </li></ul><ul><li>Reaches over 40 million affluent, ambitious, and influential professionals. Members come from all five hundred of the Fortune 500 companies. </li></ul><ul><li> </li></ul><ul><li>44% Female </li></ul><ul><li>74% Over 35 </li></ul><ul><li>78% No children </li></ul><ul><li>81% Undergraduate degree or higher </li></ul>
  13. 13. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Complete all sections prior to connecting </li></ul><ul><li>Keep content professional (Resume +) </li></ul><ul><li>Connect with professionals </li></ul><ul><li>Connect with as large a population as possible </li></ul><ul><li>Keep your Connections “private” </li></ul><ul><li>Join “Groups” and participate </li></ul><ul><li>Ask for & collect Recommendations </li></ul><ul><li>Tell your network you are looking </li></ul><ul><li>Set up automated Job Search Agents </li></ul><ul><li>Research “Companies in your Network” </li></ul>
  14. 14. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Research potential employers via employees </li></ul><ul><li>Uncover potential employers using keyword searches </li></ul><ul><li>Help your connections </li></ul><ul><ul><li>Provide information </li></ul></ul><ul><ul><li>Answer questions from groups </li></ul></ul><ul><ul><li>Provide recommendations </li></ul></ul><ul><li>Learn & add apps </li></ul><ul><ul><li>Share your work </li></ul></ul><ul><ul><li>Differentiate yourself </li></ul></ul><ul><ul><li>Develop credibility </li></ul></ul>
  15. 15. Managing Your Effort <ul><li>Google Profile </li></ul><ul><li>Google attracts over 140 million US visitors monthly. Attracts a more affluent, more educated audience. </li></ul><ul><li> </li></ul><ul><li>50% Female </li></ul><ul><li>62% Over 35 </li></ul><ul><li>59% No children </li></ul><ul><li>58% Undergraduate degree or higher </li></ul>
  16. 16. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Brand new service </li></ul><ul><ul><li>Allows some control over online identity </li></ul></ul><ul><li>Create LinkedIn profile first </li></ul><ul><li>Allow people to contact you anonymously </li></ul><ul><li>Provide enough information to identify you </li></ul><ul><li>Link to LinkedIn profile </li></ul><ul><ul><li>List other professional websites </li></ul></ul><ul><li>Update regularly </li></ul><ul><ul><li>Manual </li></ul></ul>
  17. 17. Managing Your Effort <ul><li>Twitter </li></ul><ul><li>Reaches over 22 million in the US visitors monthly. Attracts young adult, slightly more female than male, audience. </li></ul><ul><li> </li></ul><ul><li>55% Female </li></ul><ul><li>54% Over 35 </li></ul><ul><li>61% No Children </li></ul><ul><li>60% Undergraduate degree or higher </li></ul>
  18. 18. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Become a “follower” </li></ul><ul><li>Follow job sites </li></ul><ul><ul><li>@MicroJobs </li></ul></ul><ul><li>Follow recruiters and job coaches </li></ul><ul><ul><li>@heatherhuhman, @alisondoyle, @jacobshare, </li></ul></ul><ul><li>Follow job posters </li></ul><ul><ul><li>@tweetmyjobs </li></ul></ul><ul><li>Follow others in your field </li></ul><ul><ul><li>#productManager </li></ul></ul><ul><li>Join online member listings </li></ul><ul><ul><li>@Twellow, @wefollow </li></ul></ul>
  19. 19. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Participate in discussions </li></ul><ul><ul><li>Tweet back (respond) & Retweet (give credit) </li></ul></ul><ul><ul><li>Make your tweets count </li></ul></ul><ul><li>Seek out additional Twitter job resources </li></ul><ul><ul><li>Use the “Search” function </li></ul></ul><ul><ul><li>Type in words important in your job search </li></ul></ul><ul><ul><ul><li>“ job openings,” “looking for a job,” or “medical career.” </li></ul></ul></ul><ul><li>Seek out other professionals </li></ul><ul><ul><li>Search your field in on Twellow , JustTweetIt , TwitterTroll . </li></ul></ul>
  20. 20. Managing Your Effort <ul><li>VisualCV </li></ul><ul><li>VisualCV reaches over 34 thousand US visitors monthly (new site). Attracts a middle aged, more educated audience. </li></ul><ul><li> </li></ul><ul><ul><li>49 % Female </li></ul></ul><ul><ul><li>68% No children </li></ul></ul><ul><ul><li>73% Over 35 </li></ul></ul><ul><ul><li>70% Undergraduate degree or higher </li></ul></ul>
  21. 21. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>LinkedIn on steroids </li></ul><ul><li>Self-described as: </li></ul><ul><ul><li>An Internet resume allowing personal differentiation </li></ul></ul><ul><ul><ul><li>Work samples, charts and graphs, audio, video and images </li></ul></ul></ul><ul><ul><li>Share via e-mail, your unique URL or your social networks </li></ul></ul><ul><ul><li>Control who sees it </li></ul></ul><ul><ul><li>Get your own URL ( </li></ul></ul>
  22. 22. Managing Your Effort <ul><li>Plaxo </li></ul><ul><li> </li></ul><ul><li>Plaxo reaches 1.1 million US visitors monthly. The site attracts a more affluent, educated, somewhat larger female, and slightly older audience. </li></ul><ul><li> </li></ul><ul><ul><li>56% female </li></ul></ul><ul><ul><li>66% over age 35 </li></ul></ul><ul><ul><li>68% have no kids </li></ul></ul><ul><ul><li>62% hold a undergrad or grad </li></ul></ul>
  23. 23. Managing Your Effort <ul><li>Demonstration: </li></ul><ul><li>Online “Rolodex” </li></ul><ul><li>Limited Profile Information </li></ul><ul><ul><li>Business Card / Personal Card information only </li></ul></ul><ul><li>Lets you delineate between “cards” </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><li>Changes are seen by everyone </li></ul><ul><li>Warehouses key contact information </li></ul><ul><li>Allows you to respond to important dates or changes </li></ul><ul><ul><li>Birthdays (birthday card application) </li></ul></ul><ul><ul><li>Job Changes (Card application) </li></ul></ul><ul><li>Join and encourage your contacts to join </li></ul>
  24. 24. General Tips & Tricks <ul><li>“ Ping” People </li></ul><ul><ul><li>Communicate with new contacts right away </li></ul></ul><ul><ul><li>Provide interesting, informative, and professional content </li></ul></ul><ul><ul><li>Reach out without asking for anything in return </li></ul></ul><ul><li>Listen to People & Respond </li></ul><ul><ul><li>Find ways to contribute information </li></ul></ul><ul><ul><li>Demonstrate your qualifications </li></ul></ul><ul><ul><li>Communicate with a potential employer or co-worker </li></ul></ul><ul><li>Attend Events </li></ul><ul><ul><li>Follow up on invitations </li></ul></ul><ul><ul><li>Go to company or colleague posted events </li></ul></ul><ul><li>Use Search Options </li></ul><ul><ul><li>To research people, companies, career paths </li></ul></ul><ul><ul><li>To locate both job and networking opportunities </li></ul></ul>
  25. 25. General Tips & Tricks <ul><li>Keep it EXTRA clean </li></ul><ul><ul><li>No expletives (swearing, cussing) </li></ul></ul><ul><li>Stay Positive </li></ul><ul><ul><li>Avoid being negative or sounding angry at all times </li></ul></ul><ul><li>Don’t Ask Favors from Strangers </li></ul><ul><li>Personalize Requests </li></ul><ul><li>Keep Self-marketing to a Minimum (Just say NO) </li></ul><ul><li>Keep Business Hours </li></ul><ul><ul><li>Don’t update your profile constantly – make your changes count </li></ul></ul><ul><ul><li>Don’t respond or contact at strange times (before 7am or after 7pm) </li></ul></ul><ul><ul><li>Don’t look desperate even if it’s legitimate </li></ul></ul><ul><li>Keep a Long Term Vision </li></ul><ul><ul><li>What post will be available forever (deleting doesn’t work) </li></ul></ul>
  26. 26. General Tips & Tricks <ul><li>NEVER Update Intoxicated </li></ul><ul><li>Don’t Track, Follow, or Connect to Embarrass </li></ul><ul><ul><li>I.E. “Actors”, “Lurid Commenter”, “Shock Jocks” </li></ul></ul><ul><li>Be Real (Use your Name) </li></ul><ul><ul><li>Strictly for professional sites </li></ul></ul><ul><ul><li>Never use your real name for social sites </li></ul></ul><ul><li>Hold your Tongue </li></ul><ul><ul><li>Don’t disparage coworkers, work places or work experiences </li></ul></ul><ul><li>Follow Those that Will Help You </li></ul><ul><ul><li>I.E. Career coaches and experts </li></ul></ul><ul><li>Follow Those that Follow You </li></ul><ul><ul><li>Unless it’s an “actor”, etc. </li></ul></ul>
  27. 27. Additional Information <ul><li>Monitor Your Reputation (Vanity Searches) </li></ul><ul><ul><li> - Microposts </li></ul></ul><ul><ul><li> - Macroposts  </li></ul></ul><ul><li>Save Time Updating </li></ul><ul><ul><li> - Updater & Dashboard for all your social media sites </li></ul></ul><ul><ul><li>Twitterfeed - Updater of “update” fields </li></ul></ul><ul><ul><li>Atomkeep - Changes bios and profile pictures too </li></ul></ul><ul><li>Manage your Identity </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  28. 28. Questions <ul><li>Questions? </li></ul><ul><li>Thank You </li></ul><ul><li>Contact Info / Business Card </li></ul><ul><li>Handout / Evaluation </li></ul>