Media studies - Research

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Media studies - Research

  1. 1. MEDIA STUDIES Research
  2. 2. ITV  ITV is a commercial public service TV network in the United Kingdom.  It was launched in 1955 as Independent Television.  ITV is a network of television channels that operate regional television services as well as sharing programmes between each other to be displayed on the entire network. http://en.wikipedia.org/wiki/ITV_Digital_Channels_Ltd
  3. 3. ITV : AUDIENCE  Demographic  Gender - Female  Age – 18+  Occupation – Housewife, Student  Income – Minimum wage and above  Marital Status – Married  Children – Possibly  Psychographic Interests – Interested  in TV soaps
  4. 4. ITV : DRAMAS Downton Abbey Trailer http://www.youtube.com/watch?v=WJ6iU7p8uJ0 Press Release http://www.itv.com/presscentre/press-releases/itv-commissions-fifth-seriesdownton-abbey Coronation Street Press Release http://www.itv.com/presscentre/ep8059week7/coronation-street Wire In The Blood Press Release http://www.thefutoncritic.com/news/2008/02/14/bbc-america-co-productionwire-in-the-blood-returns-for-a-fifth-us-premiere-season26694/20080214bbca01/
  5. 5.  BBC (British Broadcasting Corporation) is a British public service broadcasting statutory corporation.  Its main responsibility is to provide impartial public service broadcasting in the United Kingdom, the Channel Islands, and the Isle of Man.  The channel's target audience includes those in the 16–34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies.  BBC Three has a unique 60 Seconds format for its news bulletins. This was adopted so that operation of the channel could be completely automated, without the complication of dealing with variable length live news broadcasts.
  6. 6. BBC3 : AUDIENCE  Demographic  Gender – Males and Females  Age  Occupation – Student - Employed  Income – Minimum Wage  Marital Status – Single - Married  Children – Possibly  Psychographic  Interests – New talent and technology – 16 - 34
  7. 7. BBC : DRAMAS Eastenders Press release http://www.bbc.co.uk/pressoffice/pressreleases/catego ry/eastenders_index.shtml Being Human Press release http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/02_february/08/hum an.shtml
  8. 8.  E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001.  The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group.  Programming includes U.S. imports such as  The Cleveland Show, The O.C., What About Brian?, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke Girls, Revenge, and formerly Friends.  Other programming includes British shows such as Misfits, The Ricky Gervais Show, Shameless, Skins, The Inbetweeners, Made in Chelsea, and My Mad Fat Diary.
  9. 9. E4 : AUDIENCE  Demographic  Gender – Males and Females  Age – 15 - 34  Occupation – Student - Employed  Income – Minimum Wage  Marital Status – Single - Married  Children – Possibly  Psychographic  Interests – American TV shows
  10. 10. E4 : DRAMAS Misfits Press release http://www.channel4.com/info/press/programme-information/misfits-s3 Skins Youngers

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