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Sxsw social storytelling presentation

by on Mar 13, 2013

  • 6,269 views

Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of ...

Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.

Are you telling the right brand story?

This hands-on session will help you:

· Identify the genre or type of story that you want to tell

· Develop a monthly story arc in your content calendar

· Create compelling, interesting characters your customers will want to engage

· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout

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  • StefanoMarrone1 Stefano Marrone Extremely interesting presentation. What I found especially great if the suggestion to embed users' personal stories or comment in a pre-designed story. Reminds me of the relationship writers as Dickens has with their audience when writing feuilleton. A balance between structured stories and feedback if for sure required. We have been lacking relevant content for too long. 11 months ago
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