Talking points: Data above is when the site was in the“soft” launch phase and will only get stronger with the site officially launched and industry experts continue to create a buzz around it. Full launch announced this month (February 2012).
This is consistent with the higher female gender demographic that Pinterest reports and LiveWorld's decades of experience with social networks.
Another example would be of a brand with an existing Pnterest account Realestate.com where it collects related content that ties their brand to those items. For example, images of Kitchen renovation concept, cool book cases to put in home a library, etc
Peter- this is the generic version. The Walmart version is next slide. Select which you prefer.
LiveWorld POV Pinterest Your brand lives in the voice of your customers LiveWorld Confidential liveworld.comPatent Pending
Pinterest Overview• Virtual cork board that allows users to “pin” content they like or want to sort and keep• Social component allows users to see each other’s pins and “re-pin” ones you like• Creates collections of images based on subjects• Simple to browse pins both by subject and from those you know Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 2
Why Now?Estimated unique visitors toPinterest.com increased by429% from Sept to Dec 2011 Pinterest is referring almost Source: Compete.com & as much traffic as Twitter. BrianSolis.com Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 3
Pros Cons• Visual display instantly • Requires images appealing • Communication limited• Simple to use to visual only• Very viral; easy to see • Low use by men others’ pins and collect • Limited uses for non- them as your own visual products• Strong organizational • Relatively low audience tool (but growing fast)• Fast growing model • Most have small groups• Sticky content model of followers (vs. Twitter)• Strong ties with Facebook Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 4
The return of the impulse buy! Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 5
Why Pinterest is Different• Instant audience: Leverages existing social contacts by using Facebook and Twitter for account creation• Elite membership: Teases with limited browsing, but to become a member, you have to either be invited by a member or submit a request for an invitation• Personal content recommendations: Shows you content and people to follow based on interests you declare during registration• Designed from the best: Borrows successful design elements including feed updates, followers, sharing, tagging, and likes• Continuing evolution: Launches Facebook Timeline App, search components, and APIs are coming soon Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 6
Different Usage Pattern• Very engaging browse, join, collect, and share usage pattern• Highlights topically organized pictures, which are more visually appealing, and easier to digest than text• Connects with people beyond your personal network to those with similar interests• High appeal for women topics like food, cooking, apparel, interior design, DIY /crafts and shopping• Leverages Facebook Timeline App as a significant return and sharing tool Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 7
Business Value• Site referrals: Pins lead customers directly back to you.• Discovery and Purchase: Browsing lends to product discovery and purchases both directly and through affiliates.• SEO: Links in from a new source.• High value for some businesses: Businesses in design, DIY, event planning, food, apparel, retail and high end consumer goods have high potential value. Lifestyle images work well.• Research and insights: Customer images teach the brand about use cases, trends, interests, and sharing patterns.• Local opportunity: High potential for local value (best of city, my store, community outreach and activities).• Videos allow for deeper explanation of yourhow-to-guides. Your brand lives in the voice and customers LiveWorld Confidential LiveWorld Confidential 8
Case Study:Chicago Tribune’s Redeye.com• Started with their Facebook page Inviting their fans to submit photos to be included on their Pinterest page• This clever approach Leveraged their existing followers Gave them an instant content supply Provided research into the type of content they should post to Pinterest Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 9
Business Take-Aways• Ready yourself Images: To become a pin, first there has to be an image. The stronger the image, the better the viral spread Add Pinterest button to sites to encourage sharing• Join the fun! Create a company Pinterest page; show products and personality Cross-invite other Social Media groups to see your pins (Facebook and Twitter) Identify Pinterest influencers in your space and create relationships Consider linking your affiliate program Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 10
Brands to watch• Whole Foods (http://pinterest.com/wholefoods/)• Martha Stewart (http://pinterest.com/marthastewart/)• Better Homes and Garden (http://pinterest.com/bhg/)• Real Simple (http://pinterest.com/realsimple/)• West Elm (http://pinterest.com/westelm/)• HGTV (http://pinterest.com/hgtv/)• Nordstrom (http://pinterest.com/nordstrom/) Your brand lives in the voice of your customers LiveWorld Confidential LiveWorld Confidential 11