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What Can Event Marketers Learn from the Craft Beer Industry?

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Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades. …

Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades.

Here are 6 lessons trade show and event marketers can take from the highly successful craft beer industry to apply to their own programs.

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  • 1. What Can Event Marketers Learn from the Craft Beer Industry? What Can Event Marketers Learn from the Craft Beer Industry?
  • 2. A “6-pack” of lessons event marketers can glean from the highly successful craft beer industry.
  • 3. Focus on Quality Craft beer quality is outstanding—due to ingredients used, care in crafting the product, and pride in label design.
  • 4. Read more! Event Marketing Takeaway: Concentrate on the level of care and pride you and your team have in the program elements in your mix!
  • 5. Craft beer names conjure vibrant images and tingle the taste buds on their own, reflecting humor and good times. Names Mean A Lot!
  • 6. Read more! Depending on your program and audience, will something a little out of the ordinary grab more attention? Event Marketing Takeaway:
  • 7. Brewers use social media to grow their audience and build excitement, offering many options and taste sensations. Build Excitement
  • 8. Read more! Are you building buzz and loyalty with a multi-level strategy? Event Marketing Takeaway:
  • 9. There are real artists behind craft beer artwork: from the labels, to websites, to social media marketing efforts. The Packaging Matters
  • 10. Read more! We live in a very visual world now. Invest time and creativity in eye- catching visuals that increase awareness and relevance. Event Marketing Takeaway:
  • 11. Go beyond the 6-pack: grab a 4-pack of delightful brew, or get a refillable growler at your local taproom. Spice It Up With Variety
  • 12. Read more! Is it time to offer a new variety in the types and component elements of your event and exhibit programs? Event Marketing Takeaway:
  • 13. Social media has changed what we do as both marketers and consumers. Brewers are putting a very human face on their businesses, and the consumer is responding. Be Human!(Human With Beer, That Is)
  • 14. Read more! Event Marketing Takeaway: Don’t overestimate brand loyalty, or underestimate the importance of face- to-face, human connections.
  • 15. RJ Coleman, Account Executive About The Author @ColemanRJ /rjcoleman‎ Connect with me!

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