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Top 10 Takeaways
From #emslive
All image credits: Getty Images
What is
top-of-mind
for EMS attendees?
Looking to use new ideas to update or upgrade
existing event marketing & trade show campaigns
Trying to find new and bette...
New research
shows positive
upswing for the
event industry:
(Source: Event Marketing Institute and Mosaic)
Industry is
Events are the #1 channel
for launching products
(Source: Event Marketing Institute and Mosaic)
Experiential
budgets are
funded directly
by corporate
(and not pulling from
other marketing buckets)
(Source: Event Market...
Brands are
building
life-long
relationships
with great
experiences
(Source: Event Marketing Institute and Mosaic)
#1 Top 5 Event & Experiential
Marketing Goals & Strategies
(Source: EventTrack 2014)
79%78%
59%
52% 51%
#2 Perception Changes After
Participating in Events &
Experiences
(Source: EventTrack 2014)
70%
2013
2014
79%
More
Positiv...
#3 Event ROI Continues to Improve
(Source: EventTrack 2014)
2013 2014 CHANGE
1 to 1 return 6% 4% -2%
2 to 1 20% 18% -2%
3 ...
29%
22%
#4 Measured Programs Get Funded
Faster
(Source: EventTrack 2014)
2013
2014
71%
78%
YES NO
A higher percentage
of b...
“Is every
moment of
experience our
customer has at
our event providing
them with return on
investment of their
time?”
#5
—...
“Every event has to
be bigger and
better—anything else
isn’t acceptable. Our
expectations
continually increase.”
#6
—Rob P...
“Engagement: keep it
simple, authentic, and
relevant to the product
attributes.”
#7
—Victor Torregroza, Manager-Corporate ...
“Rather than creating
content for events, it is
more powerful to
create events FOR
content. Events now
serve as powerful
c...
“Relevant storytelling#9
—Marijke Maartense,
Global Director-Marketing Communications, Philips Healthcare
starts with unde...
“Second screens are
becoming a force of
disruption. But you have
to make sure it doesn’t
become a distraction
away from th...
Kristin Veach
Chief Communications & Growth Strategist
About The Author
Connect with me!
@kristin_veach
/kristinveach‎
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Top 10 Takeaways From #emslive

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Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands. Check out our top 10 takeaways from #emslive—including an early look at new EventTrack2014 research unveiled during the conference.

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Transcript of "Top 10 Takeaways From #emslive"

  1. 1. Top 10 Takeaways From #emslive All image credits: Getty Images
  2. 2. What is top-of-mind for EMS attendees?
  3. 3. Looking to use new ideas to update or upgrade existing event marketing & trade show campaigns Trying to find new and better ways to combine live events with social media & tech Interested in learning new measurement techniques for proving event marketing ROI Trying to convert events from tactical to “strategic” 89% 79% 65% 47% (Source: Event Marketer Magazine)
  4. 4. New research shows positive upswing for the event industry:
  5. 5. (Source: Event Marketing Institute and Mosaic) Industry is
  6. 6. Events are the #1 channel for launching products (Source: Event Marketing Institute and Mosaic)
  7. 7. Experiential budgets are funded directly by corporate (and not pulling from other marketing buckets) (Source: Event Marketing Institute and Mosaic)
  8. 8. Brands are building life-long relationships with great experiences (Source: Event Marketing Institute and Mosaic)
  9. 9. #1 Top 5 Event & Experiential Marketing Goals & Strategies (Source: EventTrack 2014) 79%78% 59% 52% 51%
  10. 10. #2 Perception Changes After Participating in Events & Experiences (Source: EventTrack 2014) 70% 2013 2014 79% More Positive More Negative Same 2% 2% 23% 21%
  11. 11. #3 Event ROI Continues to Improve (Source: EventTrack 2014) 2013 2014 CHANGE 1 to 1 return 6% 4% -2% 2 to 1 20% 18% -2% 3 to 1 16% 16% 0% 4 to 1 7% 10% 3% 5 to 1 5% 4% -1% Greater than 5 to 1 7% 14% 7% N/A 39% 34% -5%
  12. 12. 29% 22% #4 Measured Programs Get Funded Faster (Source: EventTrack 2014) 2013 2014 71% 78% YES NO A higher percentage of brands say they’re measuring their event & experiential marketing programs
  13. 13. “Is every moment of experience our customer has at our event providing them with return on investment of their time?” #5 —Michael Trovalli, VP-Global Events, SAP
  14. 14. “Every event has to be bigger and better—anything else isn’t acceptable. Our expectations continually increase.” #6 —Rob Pace, Senior VP-Marketing and Events, HP
  15. 15. “Engagement: keep it simple, authentic, and relevant to the product attributes.” #7 —Victor Torregroza, Manager-Corporate Event Marketing, Intel
  16. 16. “Rather than creating content for events, it is more powerful to create events FOR content. Events now serve as powerful content platforms!” #8 —Matt Statman, CEO, Motive
  17. 17. “Relevant storytelling#9 —Marijke Maartense, Global Director-Marketing Communications, Philips Healthcare starts with understanding where customers are on THEIR decision journey.”
  18. 18. “Second screens are becoming a force of disruption. But you have to make sure it doesn’t become a distraction away from the experience itself.” #10 —Scott Webb, VP, Web Audio Visual
  19. 19. Kristin Veach Chief Communications & Growth Strategist About The Author Connect with me! @kristin_veach /kristinveach‎
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