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The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box
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The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box

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Inspired by EXHIBITOR Magazine's op-ed "The Brain Drain", I challenge event marketers to think outside the trade show booth box with "The Brain Gain."

Inspired by EXHIBITOR Magazine's op-ed "The Brain Drain", I challenge event marketers to think outside the trade show booth box with "The Brain Gain."

Published in: Marketing, Technology

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  • 1. The Brain Gain: 5 Ways to Think Outside the Trade Show Booth Box
  • 2. To these "glorified flea markets" we say NO more!
  • 3. NEW DAY It’s a for trade shows and events…
  • 4. Let's get started thinking outside the trade show booth box!
  • 5. How can you innovate when you don’t know what’s already been done? Stay in sync with current trends! #1 The Pulse
  • 6. Consider trends within your industry… But look beyond it for new inspiration, too! digital trends & pop culture event marketing
  • 7. Explore even more innovative resources:
  • 8. Take advantage of these H2H tips: #2 H2H When it comes to face-to- face experiences, the H2H (Human-to-Human) effect has changed the communication game.
  • 9. Speak to emotions and develop an authentic connection—it’s about them, not you!
  • 10. and engage attendees in a meaningful way: evoke excitement and intrigue—give them something to reveal! Understand your
  • 11. Stay true to your brand persona in a humanizing way. Convey your tone of voice.
  • 12. Connect with each individual: use personalization to maximize success!
  • 13. #3 Multisensory Regardless of booth size, what’s the big attract? Concentrate on creating multisensory experiences with these best practices:
  • 14. Think about how to visually communicate your story
  • 15. Focus on what they hear, too!
  • 16. Is your message different from the guy next door? Or is it elevated in a new & interesting way?
  • 17. Address the level of booth energy when communicating your message on the show floor. Energy can be addictive & help drive booth traffic if you find the right fit for your target audience!
  • 18. Get hands on! Create a two-way exchange: leverage gamification or interactive technology to pull attendees through!
  • 19. Getting the audience to the next step through a call-to-action! Remember the main reason for having the booth at all: CTA
  • 20. #4 The Google Check Ensure a successful program by doing “The Google Check”
  • 21. What experience are you giving me that Googling can’t? What are you telling me beyond what I can find on Google? What are you showing me that I can’t see from a Google search?
  • 22. How is your story personified with a message that sticks?
  • 23. #5 Awesome Sauce Harness your team’s creativity & develop your own brand of 3 key tips ahead!
  • 24. Instead of brainstorming, try a Think of it like a brainstorm with clearer objectives! brainsteer Find Out More!
  • 25. 25©, all rights reserved. A museum, a long walk, or another space that lets creativity bloom! Take your creative collaborations outside of a stuffy conference room or office…
  • 26. Keep a list of NOTES for everything you come across! Whether it’s a good buzzword or a cool idea you saw, develop and track a high-level list of thought-starters!
  • 27. Elle Kane, Digital Creative Lead About The Author Connect with me! @elle_kane /ellekane