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7 Motivating Mad Men Quotes that Sum Up Event Marketing
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7 Motivating Mad Men Quotes that Sum Up Event Marketing

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Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

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  • 1. 7 Motivating Quotes that Sum Up Event Marketing Image credit: businesslogos.com
  • 2. 1.
  • 3. – Don DraperImage credit: themaude.com
  • 4. Image credit: galleryhip.com Event Marketing Wisdom:
  • 5. get to the of what attendees think & give them a chance to weigh in! Start the dialogue about your brand through crowdsourcing— Image credit: espressocommunication.com
  • 6. Image credit: bbc.co.uk
  • 7. Include: And use a social media content strategy to stay top-of-mind Live product demos Unbiased product reviews Real-life case studies & nurture dissatisfied customers! Testimonials Image credit: infinityconcepts.net
  • 8. 2.
  • 9. – Joan Harris Image credit: portable.tv
  • 10. Image credit: galleryhip.com Event Marketing Wisdom:
  • 11. on our toes Image credit: morguefile.com
  • 12. the needs of your target audience & potential customers Proactively anticipate Image credit: happyfitcoaching.com
  • 13. 3.
  • 14. “If you can’t tell the difference Image credit: bustle.com between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” – Peggy Olson
  • 15. Image credit: galleryhip.com Event Marketing Wisdom:
  • 16. Understanding the difference between Image credit: innervoicegroup.net concept & execution is at the core of an event marketer’s discipline.
  • 17. Image credit: bustle.com Creativity & an idea spark can only get you so far… Image credit: katrinbo.com You need to ask more questions…
  • 18. What is your brand’s core differentiator? Image credit: calpolycru.com
  • 19. What aspects of your messaging Image credit: conversationswithhealers.wordpress.com that differentiator and position?
  • 20. Image credit: bustle.com Image credit: blogs.psychcentral.com Where is the bar set? Psst… if the bar is here, you have to raise it! Keep informed and stay hungry! What do your competitors’ booths look like?
  • 21. 4.
  • 22. – Don Draper Image credit: madmen.wikia.com Make it simple, but significant.
  • 23. Image credit: galleryhip.com Event Marketing Wisdom:
  • 24. Your event programs don’t always have to re- invent the wheel Image credit: delta-associates.com
  • 25. Image credit: thestrengthsfoundation.org And they don’t need to be overly complex!
  • 26. Image credit: ibmsystemsmag.com You can still stand out from the crowd with a simple idea
  • 27. Image credit: ictsd.org Tap into the interests and motivations of your audience
  • 28. Image credit: finelinesupply.com Think about their care-abouts… & how the idea supports your brand story
  • 29. 5.
  • 30. That’s life…one minute you’re on top of the world, the next minute some secretary’s running you over with a lawnmower. – Joan Harris Image graphis.com
  • 31. Image credit: galleryhip.com Event Marketing Wisdom:
  • 32. From trade shows to corporate summits, event marketing can be summed up in 3 words Image credit: learnenglishpodcast.com
  • 33. Image credit: creativedelivery.net Expect The Unexpected
  • 34. Think ahead for potential blind spots Missing booth elements Image credit: picturescollections.com Larger than anticipated crowds Staffing issues
  • 35. and always make sure you have a back-up plan …and a Plan C
  • 36. 6.
  • 37. “Our worst fears lie in anticipation.” – Don Draper Image credit: huffingtonpost.com
  • 38. Image credit: galleryhip.com Event Marketing Wisdom:
  • 39. Image credit: designwebkit.com Without a doubt, the worst anxiety event marketers have is the anticipation leading up to the event
  • 40. Image credit: gsalam.net Ensure you have a strong strategy where you’re confident in your success
  • 41. Image credit: turnlevel.com but be aware there will always be opportunities for improvement
  • 42. Image credit: www.huffingtonpost.co.uk Although you can take steps to increase your chances for success, event marketing isn’t always an exact science
  • 43. 7.
  • 44. “I keep going to a lot of places and ending up somewhere I’ve already been.” – Don DraperImage credit: harrysnotes.com
  • 45. Image credit: galleryhip.com Event Marketing Wisdom:
  • 46. Event profs strive to avoid the same old-same old, amplify key messages, & cut through the clutter Image credit: larry-phelps.com
  • 47. Use personalization & make your experience unique to each attendee! Image credit: morguefile.com
  • 48. Jillian Axtell Communications & Social Media Manager About The Author Connect with me! @JillianTalks /jlaxtell‎

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