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7 Motivating Mad Men Quotes that Sum Up Event Marketing
 

7 Motivating Mad Men Quotes that Sum Up Event Marketing

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Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

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  • @undefined Thanks Bruce! That's one of my favorite quotes, too--especially when it comes to the event marketing space! -Jillian
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  • 'make it simple, but significant' great!!
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    7 Motivating Mad Men Quotes that Sum Up Event Marketing 7 Motivating Mad Men Quotes that Sum Up Event Marketing Presentation Transcript

    • 7 Motivating Quotes that Sum Up Event Marketing Image credit: businesslogos.com
    • 1.
    • – Don DraperImage credit: themaude.com
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • get to the of what attendees think & give them a chance to weigh in! Start the dialogue about your brand through crowdsourcing— Image credit: espressocommunication.com
    • Image credit: bbc.co.uk
    • Include: And use a social media content strategy to stay top-of-mind Live product demos Unbiased product reviews Real-life case studies & nurture dissatisfied customers! Testimonials Image credit: infinityconcepts.net
    • 2.
    • – Joan Harris Image credit: portable.tv
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • on our toes Image credit: morguefile.com
    • the needs of your target audience & potential customers Proactively anticipate Image credit: happyfitcoaching.com
    • 3.
    • “If you can’t tell the difference Image credit: bustle.com between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” – Peggy Olson
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • Understanding the difference between Image credit: innervoicegroup.net concept & execution is at the core of an event marketer’s discipline.
    • Image credit: bustle.com Creativity & an idea spark can only get you so far… Image credit: katrinbo.com You need to ask more questions…
    • What is your brand’s core differentiator? Image credit: calpolycru.com
    • What aspects of your messaging Image credit: conversationswithhealers.wordpress.com that differentiator and position?
    • Image credit: bustle.com Image credit: blogs.psychcentral.com Where is the bar set? Psst… if the bar is here, you have to raise it! Keep informed and stay hungry! What do your competitors’ booths look like?
    • 4.
    • – Don Draper Image credit: madmen.wikia.com Make it simple, but significant.
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • Your event programs don’t always have to re- invent the wheel Image credit: delta-associates.com
    • Image credit: thestrengthsfoundation.org And they don’t need to be overly complex!
    • Image credit: ibmsystemsmag.com You can still stand out from the crowd with a simple idea
    • Image credit: ictsd.org Tap into the interests and motivations of your audience
    • Image credit: finelinesupply.com Think about their care-abouts… & how the idea supports your brand story
    • 5.
    • That’s life…one minute you’re on top of the world, the next minute some secretary’s running you over with a lawnmower. – Joan Harris Image graphis.com
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • From trade shows to corporate summits, event marketing can be summed up in 3 words Image credit: learnenglishpodcast.com
    • Image credit: creativedelivery.net Expect The Unexpected
    • Think ahead for potential blind spots Missing booth elements Image credit: picturescollections.com Larger than anticipated crowds Staffing issues
    • and always make sure you have a back-up plan …and a Plan C
    • 6.
    • “Our worst fears lie in anticipation.” – Don Draper Image credit: huffingtonpost.com
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • Image credit: designwebkit.com Without a doubt, the worst anxiety event marketers have is the anticipation leading up to the event
    • Image credit: gsalam.net Ensure you have a strong strategy where you’re confident in your success
    • Image credit: turnlevel.com but be aware there will always be opportunities for improvement
    • Image credit: www.huffingtonpost.co.uk Although you can take steps to increase your chances for success, event marketing isn’t always an exact science
    • 7.
    • “I keep going to a lot of places and ending up somewhere I’ve already been.” – Don DraperImage credit: harrysnotes.com
    • Image credit: galleryhip.com Event Marketing Wisdom:
    • Event profs strive to avoid the same old-same old, amplify key messages, & cut through the clutter Image credit: larry-phelps.com
    • Use personalization & make your experience unique to each attendee! Image credit: morguefile.com
    • Jillian Axtell Communications & Social Media Manager About The Author Connect with me! @JillianTalks /jlaxtell‎