Smaller, Thinner, Simpler, Smarter:
5 Trend Takeaways
With the newest and hottest tech
being revealed by industry leaders, the
Consumer Electronics Show
always provides ample inspiration to
get our event marketer fuses sizzling.
This year did not disappoint.
What hath Google Glass wrought?! Gaining momentum over the
past few months, every company at CES was trying to adorn us
with their own version of wearable tech.
1. Wearable Tech
The standout by a long
shot was the Pebble
Steel, which adds the
necessary style to the
Don’t bother carrying
your bulky smartphone
around the show floor—
just check your watch!
This is the year that flat screen TVs became even flatter and
got curvier, more advanced features! Several manufacturers
unveiled 4K OLED screens that bend and unbend at a touch of
a button. The result is a crystal clear, near 3D viewer
2. Curved Screens
Samsung capitalized on
technology with a
breathtaking wall of
cinema that greeted
attendees to the main
hall. Look for this
attraction to explode
across show floors in 2014.
Augmented reality has taken another giant leap into the future
with this virtual reality headset for 3D gaming, rated Best of CES
by many publications. No more choppy, vertigo-inducing
3. Oculus Rift
Multiple sensors track the
user’s every movement to
create an unparalleled
immersive experience. The
implications of this technology
for events are staggering.
Imagine taking exhibition
games and product demos to
a whole new level. Or even—
dare we say it?—creating a
trade show booth where no
booth actually exists!
Not just for the military anymore! These airborne robots
have gotten a bad rap in the press but are flying back
into our hearts as tech companies increase their utility
and decrease their size.
The best current uses for
these little buggers are
and cinematography, but
we can’t wait to combine
drone-filmed video with AR
technology or a large
format interactive! And why
not let your client in Siberia
tour your trade show booth
by remotely flying through it?
When CES isn’t about a hot new product, it’s about
connectivity. Companies continue to find ways for
our devices to talk to each other, not just us.
5. The Internet Everywhere
Soon, the smart watch on your
wrist will let your coffee maker
know you’re out of bed and
it’s time to start percolating.
The sensors in our devices will
do all the communicating for
There may soon dawn a
beautiful new day when the
trade show floor will be free of
badges and badge scanners!
Want to use one of these
trends to make your next
event exciting, smarter, and
Image credit: deviantart..com
About The Author
Dan Cox, Creative Services Associate
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