Use Media to Create Sizzling SEO

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April 28, 2012 2:00 PM - 109 attended
April DFWWP: Use Media to Create Sizzling SEO, Giovanni Gallucci


Make your media work for you. Put it to work in ways you've never imagined. Giovanni will fill you in on the secrets of how he climbed to the top of the search engines as a "social media expert", and how he has re-invented himself online as a professional photographer. Giovanni will show you how to master SEO using his techniques.

Giovanni develops strategy for online marketing and audience development for forward-thinking clients missions, music, media, faith, fashion, film, tv, sports, & causes interested in breaking new ground online. On the other hand he is a professional photographer who focuses on the same. He’s currently working on Troubadour, TX, a docu-reality TV series airing on the CW network and syndicated nationwide among other projects. You can find him online at: www.gallucci.net

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  • Use Media to Create Sizzling SEO

    1. 1. DFW WordPress MeetupUsing Media To Create Sizzling SEO
    2. 2. Howdy@giovanni http://gallucci.net/plus
    3. 3. Keywords How Search Works(Simplified)@giovanni http://LiveLoudTexas.com
    4. 4. Keyword Research@giovanni http://LiveLoudTexas.com
    5. 5. Keyword Research@giovanni http://LiveLoudTexas.com
    6. 6. Photos/VideoMy Weapons Of Choice
    7. 7. Equipment Canon 5D@giovanni http://LiveLoudTexas.com
    8. 8. EQUIPMENTCanon 5D
    9. 9. EQUIPMENTCanon 5DCanon 7D
    10. 10. EQUIPMENTCanon 5DCanon 7D
    11. 11. EQUIPMENTCanon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
    12. 12. Tools Of The Trade Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube@giovanni http://LiveLoudTexas.com
    13. 13. Tools Of The Trade YouTube Insights Raven Tools HootSuite Klout TubeToolbox TweetAdder@giovanni http://LiveLoudTexas.com
    14. 14. BEFORE@giovanni http://LiveLoudTexas.com
    15. 15. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    16. 16. BEFORE Build Relationships@giovanni http://LiveLoudTexas.com
    17. 17. BEFORE We need to reset: Anyone who says social media is free doesn’t know squat about running an effective social media campaign.@giovanni http://LiveLoudTexas.com
    18. 18. BEFOREFOR EXAMPLE: Building a portfolio (translated: work, write, orshoot for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER.@giovanni http://LiveLoudTexas.com
    19. 19. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”.@giovanni http://LiveLoudTexas.com
    20. 20. Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...@giovanni http://LiveLoudTexas.com
    21. 21. Plan, plan, and plan some more. BEFORE Who, What, Where, When, Why?@giovanni http://LiveLoudTexas.com
    22. 22. BEFORE The media badge is your key to the city...almost.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    23. 23. BEFORE Don’t describe yourself as anything other than a professional photojournalist if you want to be taken seriously.@giovanni http://LiveLoudTexas.com
    24. 24. BEFORE You’re not a “video blogger” - You’re a photojournalist, filmmaker, videographer, or cinematographer.@giovanni http://LiveLoudTexas.com
    25. 25. DURINGFirst order of business: get the shots you need.
    26. 26. DURING Know your rights. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the POPO. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video. But give the POPO “the disk from your camera” if they ask - Use The Cloud@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    27. 27. DURING Be patient. Be nice. Be respectful. Be invisible.
    28. 28. DURINGBe creative. Duh, really? Really.Find the angles that no-one else would.If you want your video to stand out, you must get shotsno-one else is getting.
    29. 29. DURING Be present. Be alert.@giovanni http://LiveLoudTexas.com
    30. 30. Be present. Be alert. DURING@giovanni http://LiveLoudTexas.com
    31. 31. DURINGRemember I said the get the shots you NEED first? Once youhave gotten those AND backed up that video...Sneak around.Shoot to get kicked out.
    32. 32. Flickr
    33. 33. TOP TIPS BASICS: Rule of thirds. Balancing elements in the shot. Leading lines. Symmetry. Background.@giovanni http://gallucci.net/plus
    34. 34. TOP TIPS BASICS: Framing. Now break all those rules.@giovanni http://gallucci.net/plus
    35. 35. TOP TIPS LENSES: People love the fisheye. Using extreme ends of zoom lenses. Aperture for dummies. Customize the buttons on your camera (which means you need to read the manual). Zoom with your feet.@giovanni http://gallucci.net/plus
    36. 36. TOP TIPS CREATIVE LIGHT: Over exposure. Under exposure. Flash rings. Natural lens flare. Light hacking.@giovanni http://gallucci.net/plus
    37. 37. TOP TIPS OTHER STUFF: Dress the part. Change of clothes available. Keep business cards ON you. Monopods & tripods are your friends. Shoot RAW. Customize the buttons on your camera (which means you need to read the manual).@giovanni http://gallucci.net/plus
    38. 38. TOP TIPS OTHER STUFF: Eye.fi - cards ROCK. Compose the picture in the camera. (?) Keep a step ladder in your car. Knee pads. Band-Aids. Igloo. Paper towels.@giovanni http://gallucci.net/plus
    39. 39. Flickr Pictures@giovanni http://gallucci.net/plus
    40. 40. iPhoto Metadata@giovanni http://gallucci.net/plus
    41. 41. Aperture Metadata@giovanni http://gallucci.net/plus
    42. 42. Google+ Pictures@giovanni http://gallucci.net/plus
    43. 43. AFTER Share. flickr, facebook, instagram, google+/picasa, smugmug, slideshare, youtube.@giovanni http://gallucci.net/plus
    44. 44. Photos@giovanni http://gallucci.net/plus
    45. 45. YouTube
    46. 46. Your Channel You Must Self-Promote!@giovanni http://LiveLoudTexas.com
    47. 47. Video SEO Tips@giovanni http://LiveLoudTexas.com
    48. 48. Video SEO Tips@giovanni http://LiveLoudTexas.com
    49. 49. Video SEO Tips@giovanni http://LiveLoudTexas.com
    50. 50. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers@giovanni http://LiveLoudTexas.com
    51. 51. Video SEO Tools@giovanni http://LiveLoudTexas.com
    52. 52. Video SEO Tools@giovanni http://LiveLoudTexas.com
    53. 53. Video SEO Tools tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a@giovanni http://LiveLoudTexas.com
    54. 54. AFTER META Data - Optimization.@giovanni http://LiveLoudTexas.com
    55. 55. Video on Google+@giovanni http://LiveLoudTexas.com
    56. 56. Video on Facebook@giovanni http://LiveLoudTexas.com
    57. 57. Bringing It All Together
    58. 58. Facebook Insight What’s Popular?@giovanni http://LiveLoudTexas.com
    59. 59. Thank You giovanni gallucci giovanni@gallucci.net 469.682.6978http://facebook.com/LiveLoudTX http://gallucci.net/plus http://twitter.com/giovanni

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