To Tweet Or Not To Tweet

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TO TWEET OR NOT TO TWEET
Saturday July 14th, 1:00 - 3:00pm.

Gallery at Midtown, 13331 Preston Road, Dallas, TX 75240 (at E. Valley View on 635)

Why today's fine artists need to embrace social media marketing


Giovanni Gallucci speaks on the Ins and outs of social media marketing as it applies to visual fine arts...

Social media marketing for the contemporary fine artist - why is it critical to your success in today's fine art market?

How to get started, and develop a social media marketing strategy to drive collectors, gallerists and dealers to notice you.

Which outlets are best for visual fine arts? How people find what they're looking for on the web, and what not to do with social media.

How to manage your day-to-day promotions/blogging and stay organized on Facebook, Twitter, Pinterest, YouTube, Google, Flickr.

Giovanni is a recovering web programmer turned online brand strategist, internet journeyman and self-proclaimed "Social Media Smartypants." He develops strategy for online marketing and audience development for forward-thinking clients in music, media, faith, film, TV, tech & those interested in breaking new ground online. With a vibrant, frank, humorous, energetic, and personal speaking style, he teaches how social media and SEO aligns with offline marketing and PR strategies at bootcamps and private workshops across Texas and around the world.

$25 admission for Non-members
$15 admission to APT Members

Click here to RSVP by July 12. Please send check to APT | P.O. Box 720603 | Dallas, Texas 75372

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To Tweet Or Not To Tweet

  1. 1. Art Professionals of Texas To Tweet Social Not To Tweet To Tweet Or Media July 14, 2012 OrTweet To Not @giovanni1
  2. 2. Thank You! Art Professionals of Texas @giovanni 2
  3. 3. About @giovanni Art Professionals of Texas On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes. On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV. And, if you’re not careful you might catch him or his work on Troubadour, TX, a syndicated TV series airing in over 40 million households in 140 U.S. markets each week. @giovanni3
  4. 4. Art Professionals of Texas Starting With The End In Mind @giovanni4
  5. 5. Art Professionals of Texas What are we dealing with here? 15 2 @giovanni
  6. 6. Art Professionals of Texas Do you have a plan? @giovanni6
  7. 7. Art Professionals of Texas Do you have a plan? •Differentiate •Be Relevant •Have a Budget •Define Your ROI & Your ROE •MAKE A PLAN - GOALS ARE GOOD @giovanni7
  8. 8. Art Professionals of Texas Do you have a plan? •Give it legs - Give ‘em something to talk about •Lead them to a destination or a point of conversion •What’s a Point of Conversion? •Provide a way to engage •Stay engaged •Provide the means and the incentive to share @giovanni8
  9. 9. Art Professionals of Texas Do you have a plan? @giovanni9
  10. 10. Art Professionals of Texas Do you have a plan? @giovanni10
  11. 11. Art Professionals of Texas Do you have a plan? •Define target audience •Determine goals and objectives •Develop and implement tactics to achieve goals •Monitoring, measuring, & reporting •Wash, rinse, & repeat @giovanni11
  12. 12. Art Professionals of Texas What *really* drives traffic? @giovanni12
  13. 13. Art Professionals of Texas How Will They Find Your Art? @giovanni13
  14. 14. Art Professionals of Texas Tools Of The Trade Email Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube @giovanni14
  15. 15. Art Professionals of Texas Build Your Email List! @giovanni15
  16. 16. Art Professionals of Texas What Do I Put Where? @giovanni16
  17. 17. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni17
  18. 18. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni18
  19. 19. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni19
  20. 20. Section 1 Art Professionals of Texas SEO 101: The Very Basics @giovanni20
  21. 21. Art Professionals of Texas click thrus | humans keywords & phrases | humans back links | search engines anchor text | search engines @giovanni21
  22. 22. Keywords Art Professionals of Texas How Google Works (Simplified) @giovanni22
  23. 23. Keyword Research Art Professionals of Texas https://adwords.google.com/select/KeywordToolExternal @giovanni23
  24. 24. Keyword Research Art Professionals of Texas @giovanni24
  25. 25. Keyword Research Art Professionals of Texas @giovanni25
  26. 26. Keyword Research Art Professionals of Texas @giovanni26
  27. 27. Using Your Keywords Art Professionals of Texas The Secret Formula Title Tag Title of Article H1 Tags 300 - 500 Words Per Page 3% - 5% Keyword Density Keyword-Rich links to your page/article @giovanni27
  28. 28. Using Your Keywords Art Professionals of Texas How To Write For The Web Write for people, not machines Focus your message Use the language of your audience Use - but don’t overuse - anchor text links Add a photo & add your key phrase at the beginnin photo caption @giovanni28
  29. 29. Section 2 Art Professionals of Texas Facebook & Google+ @giovanni29
  30. 30. Social Currency Art Professionals of Texas PR & Social Media Deal In The Same Currency PR >WOM > Marketing > Advertising Social Media > SEO > Email Marketing > PPC @giovanni30
  31. 31. Social Currency Art Professionals of Texas PR & Social Media Deal In The Same Currency social capital = reputation = access to resources/ access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat @giovanni31
  32. 32. Art Professionals of Texas What Did Facebook Do Right? @giovanni32
  33. 33. Art Professionals of Texas What Did Facebook NOT Do Right? @giovanni33
  34. 34. Art Professionals of Texas So what? What are you going to do about it? @giovanni34
  35. 35. Art Professionals of Texas So what? What are you going to do about it? @giovanni35
  36. 36. Art Professionals of Texas And the crowd went wild. @giovanni36
  37. 37. Art Professionals of Texas Google+ Launches Public Beta 6/2011 @giovanni37
  38. 38. Art Professionals of Texas Google+ Invites Start Pouring In @giovanni38
  39. 39. Art Professionals of Texas 16 days @giovanni39
  40. 40. Art Professionals of Texas 120 days 53 Million + @giovanni40
  41. 41. Art Professionals of Texas And then lots of them left. @giovanni41
  42. 42. Art Professionals of Texas one @giovanni42
  43. 43. Audience Size Art Professionals of Texas April, 2012 Facebook 901 Million Google+ 240 Million Twitter 210 Million @giovanni43
  44. 44. Networks Compared Art Professionals of Texas Facebook Friends Lists - Closed @giovanni44
  45. 45. Networks Compared Art Professionals of Texas Facebook Friends Lists - Cannot Be Optimized @giovanni45
  46. 46. Networks Compared Art Professionals of Texas Twitter Lists Are A Vote For People @giovanni46
  47. 47. Networks Compared Art Professionals of Texas Google+ Circles @giovanni47
  48. 48. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at influence. @giovanni48
  49. 49. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at authority. @giovanni49
  50. 50. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at connections. @giovanni50
  51. 51. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at memes. @giovanni51
  52. 52. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at threads. @giovanni52
  53. 53. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at __________. @giovanni53
  54. 54. Social Media Optimization Art Professionals of Texas Optimizing Your Google+ Profile Page @giovanni54
  55. 55. Social Media Optimization Art Professionals of Texas Introduction/About You and Your Gallery @giovanni55
  56. 56. Social Media Optimization Art Professionals of Texas Occupation/Employment @giovanni56
  57. 57. Social Media Optimization Art Professionals of Texas Location, Location, Location! @giovanni57
  58. 58. Social Media Optimization Art Professionals of Texas Get Seen! @giovanni58
  59. 59. Social Media Optimization Art Professionals of Texas Google+ Style You can write in bold or italic, but you just have to make some small “additions”. To write in bold, write the word in asterisks: *example*. If you want to write in italic, put it in underscores: _example_. If you want the words you write to appear cut, use a hyphen: -example-. @giovanni59
  60. 60. Social Media Optimization Art Professionals of Texas Optimization Let’s talk about SEO for Facebook. @giovanni60
  61. 61. Social Media Optimization Art Professionals of Texas Optimization That was quick. @giovanni61
  62. 62. Social Media Optimization Art Professionals of Texas Optimization ...but seriously. @giovanni62
  63. 63. Social Media Optimization Art Professionals of Texas Building Engagement @giovanni63
  64. 64. Social Media Optimization Art Professionals of Texas Communication Strategy @giovanni64
  65. 65. Social Media Optimization Art Professionals of Texas Communication Strategy @giovanni65
  66. 66. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni66
  67. 67. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni67
  68. 68. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni68
  69. 69. Integrating Facebook Art Professionals of Texas Get Your Brand! @giovanni69
  70. 70. Integrating Facebook Art Professionals of Texas Pages NOT Profiles @giovanni70
  71. 71. Integrating Facebook Art Professionals of Texas Promote Your Page Offline @giovanni71
  72. 72. Integrating Facebook Art Professionals of Texas Branded Applications Be Efficient! @giovanni72
  73. 73. Integrating Facebook Art Professionals of Texas Branded Applications Mind The Performance! @giovanni73
  74. 74. Integrating Facebook Art Professionals of Texas Facebook Ads “Why do you “Like” brands on Facebook? • Brand Invitation or Ad - 75% •Friend Inviting - 59% •Personal Research - 49% @giovanni74
  75. 75. Integrating Facebook Art Professionals of Texas Facebook Ads Design > Text & Image @giovanni75
  76. 76. Integrating Facebook Art Professionals of Texas Facebook Ads Targeting @giovanni76
  77. 77. Integrating Facebook Art Professionals of Texas Facebook Ads Set Daily Budget & Pricing @giovanni77
  78. 78. Integrating Facebook Art Professionals of Texas Facebook Ads Review & Pay @giovanni78
  79. 79. Section 3 Art Professionals of Texas Twitter @giovanni79
  80. 80. Section 3 Art Professionals of Texas Best Practices For Twitter Use a photo of yourself that’s interesting Follow people that YOU think are interesting, not just b/c everyone else is following them. Mix in SOME personal information Don’t SPAM - Bring value Use twitter search to find others Join the conversation! use the @ sign before another person’s name to get their attention Most importantly - create and build relationships @giovanni80
  81. 81. Section 3 Art Professionals of Texas Best Practices For Twitter Establish twitter accounts for specific demographics Grow your twitter follower list first Populate twitter streams with relevant content using Twitter Feed or Ping.fm Use innovative ways to get them to follow and friend you on facebook Sweepstakes are terrific @giovanni81
  82. 82. Section 3 Art Professionals of Texas Twitter For Artists @giovanni82
  83. 83. Section 3 Art Professionals of Texas What Is Twitter Good For? @giovanni83
  84. 84. Section 3 Art Professionals of Texas Applications @giovanni84
  85. 85. Section 3 Art Professionals of Texas Applications @giovanni85
  86. 86. Section 3 Art Professionals of Texas Applications @giovanni86
  87. 87. Section 4 Art Professionals of Texas YouTube & Flickr @giovanni87
  88. 88. Section 4 Art Professionals of Texas Photos/Video My Weapons Of Choice @giovanni88
  89. 89. Section 4 Art Professionals of Texas Equipment Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone @giovanni89
  90. 90. Section 4 Art Professionals of Texas Before @giovanni90
  91. 91. Section 4 Art Professionals of Texas Before Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All), SchipulCon in the speaker room. If you are not passionate about what you’re doing, stop. I’m serious. Just stop. @giovanni91
  92. 92. Section 4 Art Professionals of Texas Before Build Relationships @giovanni92
  93. 93. Section 4 Art Professionals of Texas We need to reset our expectations Anyone who says social media is free doesn’t know squat about running an effective social media campaign. @giovanni93
  94. 94. Section 4 Art Professionals of Texas We need to reset our expectations FOR EXAMPLE: Building a portfolio (translated: work, write, create, or shoot for free sometimes.) But, DO NOT establish the value for your product/services at $0.00. NEVER be available for anyone for free when THEY request your time. NEVER. @giovanni94
  95. 95. Section 4 Art Professionals of Texas We need to reset our expectations Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”. @giovanni95
  96. 96. Section 4 Art Professionals of Texas Photography as a Social Tool @giovanni96
  97. 97. Section 4 Art Professionals of Texas Photos on Google+ @giovanni97
  98. 98. Section 4 Art Professionals of Texas Photos on Facebook @giovanni98
  99. 99. Section 4 Art Professionals of Texas Photos on Pinterest @giovanni99
  100. 100. Section 4 Art Professionals of Texas Photos on Instagram @giovanni100
  101. 101. Section 4 Art Professionals of Texas iPhoto Metadata @giovanni101
  102. 102. Section 4 Art Professionals of Texas Aperture Metadata @giovanni102
  103. 103. Section 4 Art Professionals of Texas What the user sees on Google+ @giovanni103
  104. 104. Section 4 Art Professionals of Texas What the user sees on Facebook @giovanni104
  105. 105. Video SEO Art Professionals of Texas How About Video? @giovanni105
  106. 106. Video SEO Art Professionals of Texas How About Video? @giovanni106
  107. 107. Video SEO Art Professionals of Texas How About Video? @giovanni107
  108. 108. Video SEO Art Professionals of Texas How About Video? Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni108
  109. 109. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni109
  110. 110. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni110
  111. 111. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni111
  112. 112. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni112
  113. 113. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni113
  114. 114. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is But can you repeat it? @giovanni114
  115. 115. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is But can you repeat it? @giovanni115
  116. 116. Questions? Art Professionals of Texas Thank You Questions? @giovanni116
  117. 117. Upcoming Talks Art Professionals of Texas 07.18 Integrating Social Media with Email Marketing (ROSMB) Dallas, TX 07.22 Social Media Bootcamp (Training Connections) Nairobi, Kenya 07.25 Kickstart Your Event With Social Media (Fort Worth Initiative) Fort Worth, TX 08.14 Integrating Social Media with Email Marketing (Gravity Center) Plano, TX 08.15 YouTube Basics for Business (ROSMB) Dallas, TX more dates at http://LiveLoudTX.tumblr.com @giovanni117
  118. 118. Thank You Art Professionals of Texas Download this presentation! http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas linkedin: http://linkedin.com/in/LiveLoudTX tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni118

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