Social Media Boot Camp for Business at LevelTen Interactive
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Social Media Boot Camp for Business at LevelTen Interactive

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LevelTen Interactive Presents...

LevelTen Interactive Presents
The Social Media Bootcamp for Business!
As popular as it is, very few companies are effectively using social media. Come to this important seminar, featuring one of the country's leading social media experts, Giovanni Gallucci, and understand the proper application of social media and learn how to drive sales, create huge impact and dominate your market!

OVERVIEW
In Part One of Level Ten's series about building a comprehesive online business marketing ecosystem, you'll learn how to generate real leads and sales with social media. This social media bootcamp will train your marketing, public relations, and communications teams to utilize the new media marketing tools of online videos, photos, social networks and other social media related websites in your online marketing, customer relations, audience development, and pr efforts.
YOUR INSTRUCTOR
Social media has become a rapidly growing marketing tool for the business world.
Giovanni Gallucci is a well-respected and well-known social media expert. During the Social Media Bootcamp for Business event you’ll be able to learn his techniques, developed over ten years as an online community developer, search engine programmer and online marketing consultant to help utilize these tools and platforms for yourself.
Seats are going fast so more workshops will be announced soon if this bootcamp sells out.
THE DIFFERENCE
Giovanni's intensive courses are designed to provide you with a strong understanding of the digital space as well as help you create an action plan to start using digital strategies to build your business. You will walk away with a solid action plan and the knowledge and tools to bring it to life.
He knows that your time is valuable – he's worked hard to develop training programs that teach how to get results. Get your digital marketing in shape today with The Social Media Bootcamp for Business.
WHO SHOULD ATTEND?
CEO’s, Business Owners, Social Media Specialists, Account Executives, Sales Executives, Presidents/Vice-Presidents, Senior Marketing Execs, Media Executives
BENEFITS
Generate quality, relevant links;
Create new relationships with potential clients;
Drive direct and indirect sales;
Improve customer service;
Take marketshare from your competition;
Improve your Google search results;
Integrate online efforts with broadcast, print, outdoor, and other off-line efforts;
Grow your online audience and develop an engaged fan base;
Effectively manage your online reputation;
and more...
CLASS OUTLINE
Section 1: SEO 101: The Basics
Section 2: Online Communities: Facebook/Google+ for SEO and Sales
Section 3: Microblogging and Location-Based Platforms: Using Twitter and Pinterest Appropriately and Effectively
Section 4: Video and Image-based Social Marketing via YouTube & Flickr for Better Google Results
Section 5: Audience Development - Growing & Managing Your Fan Base
Section 6: Bringing It All Together - Connecting Your Platofrms So They Work Together &

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Social Media Boot Camp for Business at LevelTen Interactive Social Media Boot Camp for Business at LevelTen Interactive Presentation Transcript

  • Social Media Workshop For Business
  • Howdy@giovanni http://leveltendesign.com
  • Giovanni Gallucci I’m a hack. I have no business teaching anyone anything about social media or SEO for that matter. But - for some reason I’ve been blessed with great success online. So, I’ll not teach. I’ll just show you what works for me.@giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?@giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?@giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?@giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?@giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 1 SEO 101: The Basics
  • click thrus | humans keywords & phrases | humans back links | search engines anchor text | search engines @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Keywords How Google Works(Simplified) @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Keyword Research https://adwords.google.com/select/KeywordToolExternal @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Keyword Research @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Keyword Research @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • PR & Social Media Deal In The Same Currency social capital = reputation = access to resources/ access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 2 Facebook & Google+
  • Options for Marketing @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What did facebook do right? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What did facebook not do right? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What are you gonna do? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What are you gonna do? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • And the crowd went wild.
  • Google+ Launches Public Beta 6/27/2011 @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Google+ Invites Start Pouring In 6/29/2011 @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • 16 days @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • 120 days @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • 120 days 53 Million + @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • And then lots of them left.
  • one @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Friends Lists - Closed @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Friends Lists Can’t be Optimized @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Twitter Lists are a vote for people Google is looking at... @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles are a vote for people Google is looking at influence. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles are a vote for people Google is looking at authority. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles are a vote for people Google is looking at connections. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles are a vote for people Google is looking at memes. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Circles @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Optimization Let’s talk about SEO for Facebook @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Optimization Let’s talk about SEO for Facebook @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Optimization That was quick. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Optimization But Seriously @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Google+ Profile Page @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Introduction/About You @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Occupation/Employment @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Location @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Make sure you’re visible to Google @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Social Plugins Like & Share Buttons & More @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Social Plugins Like & Share Buttons @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Social Plugins Like & Share Buttons @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Google+ Style You can write in bold or italic, but you just have to make some small “additions”. To write in bold, write the word in asterisks: *example*. If you want to write in italic, put it in underscores: _example_. If you want the words you write to appear cut, use a hyphen: -example-. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Get Your Brand @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Pages NOT Profiles @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Promote Your Page Offiline @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Promote Your Page Offiline @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Branded Applications Mind The Performance! @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Branded Applications Be Efficient! @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Ads “Why do you ‘Like’ brands on facebook? Brand Invitation or Ad - 75% Friend Inviting - 59% Personal Research - 49% *eMarketer @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Ads Design > Text & Image @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Ads Targeting @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Ads Set Daily Budget & Pricing @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Ads Review & Pay @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 3 Twitter & Foursquare
  • Best Practices for TwitterUse a photo of yourself that’sinterestingFollow people that YOU thinkare interesting, not just b/ceveryone else is following them.Mix in SOME personalinformationDon’t SPAM - Bring valueUse twitter search to find othersJoin the conversation! use the @ sign before another person’s nameto get their attentionMost importantly - create and build relationships @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Best Practices for TwitterEstablish twitter accounts forspecific demographicsGrow your twitter follower list firstPopulate twitter streams withrelevant content using Twitter Feedor Ping.fmUse innovative ways to get them to follow and friend you onfacebookSweepstakes are terrific @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • ApplicationsHootsuite @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • ApplicationsTweetdeck @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • ApplicationsTwitter Local @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Foursquare What Is Foursquare? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Foursquare Mobile App Venue Ownership Reviews/SuggestionsSocial Game5 Million UsersSpecial Deals400 Million Checkins @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Places/Check-In Incentives @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Places/Check-In Incentives Types Of Deals @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 4 YouTube & Flickr
  • Photos/Video One Of My Weapons Of Choice@giovanni http://leveltendesign.com
  • Equipment Canon 5D @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • EQUIPMENT Canon 5D@giovanni http://leveltendesign.com
  • EQUIPMENT Canon 5D Canon 7D@giovanni http://leveltendesign.com
  • EQUIPMENT Canon 5D Canon 7D@giovanni http://leveltendesign.com
  • EQUIPMENT Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone@giovanni http://leveltendesign.com
  • Tools Of The Trade Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Tools Of The Trade Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex TubeToolbox TweetAdder @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Tools Of The Trade Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex TubeToolbox TweetAdder @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Tools Of The Trade Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex TubeToolbox TweetAdder @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All), SchipulCon in the speaker room. If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni http://leveltendesign.com http://gallucci.net/plus
  • BEFOREBuild Relationships@giovanni http://leveltendesign.com
  • BEFORE We need to reset: Anyone who says social media is free doesn’t know squat about running an effective social media campaign. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFOREFOR EXAMPLE: Building a portfolio (translated: work, write, orshoot for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances... @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Plan, plan, and plan some more. BEFORE Who, What, Where, When, Why? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Use those contacts! @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Small footprint @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Media badge - the key to the city...almost @giovanni http://leveltendesign.com@giovanni @giovanni http://leveltendesign.com http://gallucci.net/plus
  • BEFORE Don’t describe yourself as anything other than a professional photographer if you want to be taken seriously. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE You’re not a “blogger” - You’re a writer or an online journalist. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • BEFORE Know your rights. Know the law/know the TOS on sites you’re working on. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING First order of business: get the shots you need. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING Know your rights. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the POPO. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your photos. But give the POPO “the disk from your camera” if they ask - Use The Cloud @giovanni http://leveltendesign.com@giovanni @giovanni http://leveltendesign.com http://gallucci.net/plus
  • DURING Be patient. Be nice. Be respectful. Be invisible. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Be creative. Duh, really? Really. DURING Find the angles that no-one else would. If you want your photography to stand out, you must get shots no-one else is getting. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING Be present. Be alert. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING Be present. Be alert. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING Shoot everything. Shoot until you get kicked out or until there’s nothing left to shoot. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • DURING Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos? Sneak around. Shoot to get kicked out. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • TOP TIPS BASICS: Rule of thirds. Balancing elements in the shot. Leading lines. Symmetry. Background. Framing. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • TOP TIPS People love the fisheye. CREATIVE LIGHT: Using extreme ends of Over exposure. zoom lenses. Under exposure. Aperture for dummies. Flash rings. Customize the buttons on your camera. Natural lens flare. Zoom with your feet. Light hacking. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • TOP TIPS OTHER STUFF: Dress the part. Change Eye.fi - cards ROCK. of clothes available. Compose the picture in the Keep business cards ON camera. (?) you. Keep a step ladder in your car. Monopods & tripods are Knee pads. Band-Aids. Igloo. Paper your friends. towels. Shoot RAW. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • TOP TIPS - BLOGGERS Define Your Goals Be Visible Know Your Audience Take Risks Be Consistent Ask for Feedback Be Persistent Keep Learning Be Inviting Be Yourself @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO http://www.youtube.com/watch?v=BI1H4HhNLUc @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tips @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tips @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tips @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tools @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tolls @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Video SEO Tolls tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser." @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • TOP TIPS NOW BREAK THE RULES @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • AFTER @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • AFTER Review. Crop. Color correction (you shot RAW, right?). Filters. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Using Filters @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Using Filters @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • AFTER META Data - Optimization. @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Photos on Google+ @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Photos on Facebook @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • iPhoto Metadata @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Aperture Metadata@giovanni http://leveltendesign.com
  • Google+ Pictures@giovanni http://leveltendesign.com
  • Facebook Pictures @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Great. Prove it. This is where I put my $$ where my mouth is... @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Great. Prove it. What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like?@giovanni http://leveltendesign.com
  • What do the results look like? @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 5 Audience Development
  • Lemons Into Lemon-aide Identify The Threat @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Lemons Into Lemon-aide Awareness @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Lemons Into Lemon-aide Awareness @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Lemons Into Lemon-aide Resolve The Issue In Public @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Lemons Into Lemon-aide Reap The Rewards In Public @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Create A Landing Tab Take Fans Where They Need To Go @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Offers, discounts, deals @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Bring Value @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Contests/Sweepstakes Tie In Partners @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • What do the results look like? Fan Engagement @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Section 6 Bringing It All Together
  • Monitoring Twitter @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Insight Audience Analytics @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • Facebook Insight Audience Analytics @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
  • External Analytics Audience Analytics @giovanni http://leveltendesign.com@giovanni http://leveltendesign.com
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