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Pubcon 2012.10.16 - Multimedia SEO
 

Pubcon 2012.10.16 - Multimedia SEO

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Today, SEO campaigns go beyond the optimization of text-based content. The Internet is filled with video, audio, flash and other embedded content, and it is vital to learn how to optimize these ...

Today, SEO campaigns go beyond the optimization of text-based content. The Internet is filled with video, audio, flash and other embedded content, and it is vital to learn how to optimize these outlets and engage them in your SEO efforts. Join us as we share tips and tricks on using multimedia for SEO.

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    Pubcon 2012.10.16 - Multimedia SEO Pubcon 2012.10.16 - Multimedia SEO Presentation Transcript

    • PubCon 2012 Las Vegas BABY! MulitmediaSEO Multimedia SEO Multimedia SEO October 16, 2012 @giovanni1
    • PubCon 2012 Las Vegas BABY! Thank You! @giovanni2
    • PubCon 2012 Las Vegas BABY! Why me? @giovanni3
    • PubCon 2012 Las Vegas BABY!Why me? @giovanni4
    • PubCon 2012 Las Vegas BABY!Why me? @giovanni5
    • PubCon 2012 Las Vegas BABY! Caveat @giovanni6
    • PubCon 2012 Las Vegas BABY! What are we dealing with here? 17 2 @giovanni
    • PubCon 2012 Las Vegas BABY! Multimedia Optimization Many reasons why we post. Engagement, SEO, Traffic, Links, Brand Lift, Customer Service, Sales, Marketing, et al @giovanni8
    • PubCon 2012 Las Vegas BABY! Why don’t people engage with my media? @giovanni9
    • PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni10
    • PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni11
    • PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni12
    • PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni13
    • PubCon 2012 Las Vegas BABY! Your approach to online media needs to rock @giovanni14
    • PubCon 2012 Las Vegas BABY! Your online media must rock @giovanni15
    • PubCon 2012 Las Vegas BABY!The topics youcover in youronline mediamust rock @giovanni16
    • PubCon 2012 Las Vegas BABY!Plan, Plan & Plan some more How are we getting Site review, Who, this content in front scheduling, shot list, What, of eyeballs? backup equipment, Where, batteries, know where When, What do we expect your exits are, know Why? people to do after alternate entrances... seeing the content? @giovanni17
    • PubCon 2012 Las Vegas BABY! Question: @giovanni18
    • PubCon 2012 Las Vegas BABY! Do you love media? @giovanni19
    • PubCon 2012 Las Vegas BABY! Do you really love media? @giovanni20
    • PubCon 2012 Las Vegas BABY! Do you really, really, really, really love media? @giovanni21
    • PubCon 2012 Las Vegas BABY! does not equal instagram @giovanni22
    • PubCon 2012 Las Vegas BABY! quality is hard @giovanni23
    • PubCon 2012 Las Vegas BABY! quality is dirty @giovanni24
    • PubCon 2012 Las Vegas BABY! quality is tiring @giovanni25
    • PubCon 2012 Las Vegas BABY! quality is tedious @giovanni26
    • PubCon 2012 Las Vegas BABY! quality is boring @giovanni27
    • PubCon 2012 Las Vegas BABY! quality is a pain in the bum @giovanni28
    • PubCon 2012 Las Vegas BABY! quality is worth it @giovanni29
    • PubCon 2012 Las Vegas BABY! before you start, make sure you love media enough to do it right @giovanni30
    • PubCon 2012 Las Vegas BABY! FOCUS (pun tee-hee) @giovanni31
    • PubCon 2012 Las Vegas BABY! FOCUS Media, Topic, Theme @giovanni32
    • PubCon 2012 Las Vegas BABY! Results @giovanni33
    • PubCon 2012 Las Vegas BABY! Results @giovanni34
    • PubCon 2012 Las Vegas BABY! Results @giovanni35
    • PubCon 2012 Las Vegas BABY! Results @giovanni36
    • PubCon 2012 Las Vegas BABY! Results @giovanni37
    • PubCon 2012 Las Vegas BABY! Photos/Video My Weapons Of Choice @giovanni38
    • PubCon 2012 Las Vegas BABY! @giovanni39
    • PubCon 2012 Las Vegas BABY! EQUIPMENT Canon 5D Canon 7D Canon T2i (T3i/T4i) Canon G12 GoPro HD iPhone @giovanni40
    • PubCon 2012 Las Vegas BABY! Tools Of The Trade Facebook Flickr Foursquare Google+ Pinterest Tumblr Twitter Wordpress YouTube @giovanni41
    • PubCon 2012 Las Vegas BABY! Tools Of The Trade Adobe Bridge Apple Aperture Apple FCPX Apple Logic Pro Google Analytics Raven Tools TubeToolbox TweetAdder YouTube Insight @giovanni42
    • PubCon 2012 Las Vegas BABY! BASICS: CREATIVE TIPS OTHER STUFF: Rule of thirds. Dress the part. Change of clothes Balancing elements in the shot. available. Leading lines. Keep business cards ON you. Symmetry. Monopods & tripods are your friends. Background. People love the fisheye. Framing. Using extreme ends of zoom lenses. Aperture for dummies. CREATIVE LIGHT: Customize the buttons on your camera. Zoom with your feet. Over exposure. Eye.fi - cards ROCK. Under exposure. Compose the photo/video in the camera. Flash rings. Keep a step ladder in your car. Knee pads. Natural lens flare. Band-Aids. Igloo. Paper towels. Light hacking. @giovanni43
    • PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Trumps Optimization EVERY TIME @giovanni44
    • PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Alone Gets You Nowhere @giovanni45
    • PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Alone Gets You Nowhere @giovanni46
    • PubCon 2012 Las Vegas BABY! Creating Quality Walk TALL and leave a small footprint @giovanni47
    • PubCon 2012 Las Vegas BABY! Creating Quality Don’t describe yourself as anything other than a professional photographer/videographer/filmmaker if you want to be taken seriously. @giovanni48
    • Creating Quality PubCon 2012 Las Vegas BABY! Know your rights. Know the law/know the TOS on sites you’re working on. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video/photos. But give the police “the disk from your @giovanni49 camera” if they ask - Use The Cloud or your pocket.
    • PubCon 2012 Las Vegas BABY! Creating Quality Be creative. Duh, really? Really. Find the angles that no-one else would. If you want your photography to stand out, you must get shots no-one else is getting. @giovanni50
    • PubCon 2012 Las Vegas BABY! Creating Quality Be present. Be alert. @giovanni51
    • PubCon 2012 Las Vegas BABY! Creating Quality Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos? Sneak around. Shoot to get kicked out. @giovanni52
    • PubCon 2012 Las Vegas BABY! Spreading The Word @giovanni53
    • PubCon 2012 Las Vegas BABY! Keyword Research @giovanni54
    • PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni55
    • PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni56
    • PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni57
    • PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni58
    • PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni59
    • PubCon 2012 Las Vegas BABY! Video SEO Tips @giovanni60
    • PubCon 2012 Las Vegas BABY! Video SEO Tips @giovanni61
    • PubCon 2012 Las Vegas BABY! Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni62
    • PubCon 2012 Las Vegas BABY! Video SEO Tools @giovanni63
    • PubCon 2012 Las Vegas BABY! Results @giovanni64
    • PubCon 2012 Las Vegas BABY! Results @giovanni65
    • PubCon 2012 Las Vegas BABY! Results @giovanni66
    • PubCon 2012 Las Vegas BABY! Results @giovanni67
    • PubCon 2012 Las Vegas BABY! Results @giovanni68
    • PubCon 2012 Las Vegas BABY! Thank You Sign Up For The Search & Download this presentation! Social Media Strategies Newsletter http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni69