PubCon 2012 Las Vegas BABY!    MulitmediaSEO    Multimedia SEO    Multimedia SEO    October 16, 2012                      ...
PubCon 2012 Las Vegas BABY!    Thank You!                        @giovanni2
PubCon 2012 Las Vegas BABY!    Why me?                       @giovanni3
PubCon 2012 Las Vegas BABY!Why me?                        @giovanni4
PubCon 2012 Las Vegas BABY!Why me?                        @giovanni5
PubCon 2012 Las Vegas BABY!    Caveat                      @giovanni6
PubCon 2012 Las Vegas BABY!    What are we dealing with here?                    17                     2                 ...
PubCon 2012 Las Vegas BABY!     Multimedia Optimization    Many reasons why we post.     Engagement, SEO, Traffic,    Links...
PubCon 2012 Las Vegas BABY!      Why don’t    people engage    with my media?                           @giovanni9
PubCon 2012 Las Vegas BABY!     Do you have a plan?                               @giovanni10
PubCon 2012 Las Vegas BABY!     Do you have a plan?                                         @giovanni11
PubCon 2012 Las Vegas BABY!     Do you have a plan?                                         @giovanni12
PubCon 2012 Las Vegas BABY!     Do you have a plan?                                         @giovanni13
PubCon 2012 Las Vegas BABY! Your approach to   online media  needs to rock                                  @giovanni14
PubCon 2012 Las Vegas BABY!   Your online media must rock                                 @giovanni15
PubCon 2012 Las Vegas BABY!The topics youcover in youronline mediamust rock                               @giovanni16
PubCon 2012 Las Vegas BABY!Plan, Plan & Plan some more                                          How are we getting        ...
PubCon 2012 Las Vegas BABY!     Question:                         @giovanni18
PubCon 2012 Las Vegas BABY!     Do you love media?                              @giovanni19
PubCon 2012 Las Vegas BABY!     Do you really love media?                                 @giovanni20
PubCon 2012 Las Vegas BABY!     Do you really, really, really,        really love media?                                  ...
PubCon 2012 Las Vegas BABY!     does not equal instagram                                 @giovanni22
PubCon 2012 Las Vegas BABY!     quality is hard                             @giovanni23
PubCon 2012 Las Vegas BABY!     quality is dirty                              @giovanni24
PubCon 2012 Las Vegas BABY!     quality is tiring                               @giovanni25
PubCon 2012 Las Vegas BABY!     quality is tedious                               @giovanni26
PubCon 2012 Las Vegas BABY!     quality is boring                              @giovanni27
PubCon 2012 Las Vegas BABY!     quality is a pain in the bum                                    @giovanni28
PubCon 2012 Las Vegas BABY!     quality is     worth it                       @giovanni29
PubCon 2012 Las Vegas BABY!      before you start,       make sure you     love media enough        to do it right        ...
PubCon 2012 Las Vegas BABY!        FOCUS     (pun tee-hee)                           @giovanni31
PubCon 2012 Las Vegas BABY!          FOCUS     Media, Topic, Theme                              @giovanni32
PubCon 2012 Las Vegas BABY!     Results                        @giovanni33
PubCon 2012 Las Vegas BABY!     Results                        @giovanni34
PubCon 2012 Las Vegas BABY!     Results                        @giovanni35
PubCon 2012 Las Vegas BABY!     Results                        @giovanni36
PubCon 2012 Las Vegas BABY!     Results                        @giovanni37
PubCon 2012 Las Vegas BABY!         Photos/Video     My Weapons Of Choice                               @giovanni38
PubCon 2012 Las Vegas BABY!                   @giovanni39
PubCon 2012 Las Vegas BABY!               EQUIPMENT     Canon 5D     Canon 7D     Canon T2i (T3i/T4i)     Canon G12     Go...
PubCon 2012 Las Vegas BABY!        Tools Of The Trade     Facebook     Flickr     Foursquare     Google+     Pinterest    ...
PubCon 2012 Las Vegas BABY!         Tools Of The Trade     Adobe Bridge     Apple Aperture     Apple FCPX     Apple Logic ...
PubCon 2012 Las Vegas BABY!     BASICS:                  CREATIVE TIPS                                       OTHER STUFF: ...
PubCon 2012 Las Vegas BABY!     CREATIVE TIPS     Quality Trumps      Optimization      EVERY TIME                        ...
PubCon 2012 Las Vegas BABY!      CREATIVE TIPS       Quality Alone     Gets You Nowhere                            @giovan...
PubCon 2012 Las Vegas BABY!      CREATIVE TIPS       Quality Alone     Gets You Nowhere                            @giovan...
PubCon 2012 Las Vegas BABY!             Creating Quality     Walk TALL and leave     a small footprint                    ...
PubCon 2012 Las Vegas BABY!               Creating Quality     Don’t describe yourself as anything other than a     profes...
Creating Quality                                        PubCon 2012 Las Vegas BABY!     Know your rights.     Know the law...
PubCon 2012 Las Vegas BABY!                                Creating Quality     Be creative. Duh, really? Really.     Find...
PubCon 2012 Las Vegas BABY!     Creating Quality     Be present. Be alert.                                     @giovanni51
PubCon 2012 Las Vegas BABY!                            Creating Quality     Remember I said the get the     shots you NEED...
PubCon 2012 Las Vegas BABY!     Spreading The Word                         @giovanni53
PubCon 2012 Las Vegas BABY!     Keyword Research                            @giovanni54
PubCon 2012 Las Vegas BABY!     Photo SEO Tips                           @giovanni55
PubCon 2012 Las Vegas BABY!     Photo SEO Tips                           @giovanni56
PubCon 2012 Las Vegas BABY!     Photo SEO Tips                           @giovanni57
PubCon 2012 Las Vegas BABY!     Photo SEO Tips                           @giovanni58
PubCon 2012 Las Vegas BABY!     Photo SEO Tips                           @giovanni59
PubCon 2012 Las Vegas BABY!     Video SEO Tips                           @giovanni60
PubCon 2012 Las Vegas BABY!     Video SEO Tips                           @giovanni61
PubCon 2012 Las Vegas BABY!                      Video SEO Tips     Video SEO Ranking Factors                             ...
PubCon 2012 Las Vegas BABY!     Video SEO Tools                            @giovanni63
PubCon 2012 Las Vegas BABY!     Results                        @giovanni64
PubCon 2012 Las Vegas BABY!     Results                        @giovanni65
PubCon 2012 Las Vegas BABY!     Results                        @giovanni66
PubCon 2012 Las Vegas BABY!     Results                        @giovanni67
PubCon 2012 Las Vegas BABY!     Results                        @giovanni68
PubCon 2012 Las Vegas BABY!     Thank You                                    Sign Up For The                              ...
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Pubcon 2012.10.16 - Multimedia SEO

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Today, SEO campaigns go beyond the optimization of text-based content. The Internet is filled with video, audio, flash and other embedded content, and it is vital to learn how to optimize these outlets and engage them in your SEO efforts. Join us as we share tips and tricks on using multimedia for SEO.

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Pubcon 2012.10.16 - Multimedia SEO

  1. 1. PubCon 2012 Las Vegas BABY! MulitmediaSEO Multimedia SEO Multimedia SEO October 16, 2012 @giovanni1
  2. 2. PubCon 2012 Las Vegas BABY! Thank You! @giovanni2
  3. 3. PubCon 2012 Las Vegas BABY! Why me? @giovanni3
  4. 4. PubCon 2012 Las Vegas BABY!Why me? @giovanni4
  5. 5. PubCon 2012 Las Vegas BABY!Why me? @giovanni5
  6. 6. PubCon 2012 Las Vegas BABY! Caveat @giovanni6
  7. 7. PubCon 2012 Las Vegas BABY! What are we dealing with here? 17 2 @giovanni
  8. 8. PubCon 2012 Las Vegas BABY! Multimedia Optimization Many reasons why we post. Engagement, SEO, Traffic, Links, Brand Lift, Customer Service, Sales, Marketing, et al @giovanni8
  9. 9. PubCon 2012 Las Vegas BABY! Why don’t people engage with my media? @giovanni9
  10. 10. PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni10
  11. 11. PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni11
  12. 12. PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni12
  13. 13. PubCon 2012 Las Vegas BABY! Do you have a plan? @giovanni13
  14. 14. PubCon 2012 Las Vegas BABY! Your approach to online media needs to rock @giovanni14
  15. 15. PubCon 2012 Las Vegas BABY! Your online media must rock @giovanni15
  16. 16. PubCon 2012 Las Vegas BABY!The topics youcover in youronline mediamust rock @giovanni16
  17. 17. PubCon 2012 Las Vegas BABY!Plan, Plan & Plan some more How are we getting Site review, Who, this content in front scheduling, shot list, What, of eyeballs? backup equipment, Where, batteries, know where When, What do we expect your exits are, know Why? people to do after alternate entrances... seeing the content? @giovanni17
  18. 18. PubCon 2012 Las Vegas BABY! Question: @giovanni18
  19. 19. PubCon 2012 Las Vegas BABY! Do you love media? @giovanni19
  20. 20. PubCon 2012 Las Vegas BABY! Do you really love media? @giovanni20
  21. 21. PubCon 2012 Las Vegas BABY! Do you really, really, really, really love media? @giovanni21
  22. 22. PubCon 2012 Las Vegas BABY! does not equal instagram @giovanni22
  23. 23. PubCon 2012 Las Vegas BABY! quality is hard @giovanni23
  24. 24. PubCon 2012 Las Vegas BABY! quality is dirty @giovanni24
  25. 25. PubCon 2012 Las Vegas BABY! quality is tiring @giovanni25
  26. 26. PubCon 2012 Las Vegas BABY! quality is tedious @giovanni26
  27. 27. PubCon 2012 Las Vegas BABY! quality is boring @giovanni27
  28. 28. PubCon 2012 Las Vegas BABY! quality is a pain in the bum @giovanni28
  29. 29. PubCon 2012 Las Vegas BABY! quality is worth it @giovanni29
  30. 30. PubCon 2012 Las Vegas BABY! before you start, make sure you love media enough to do it right @giovanni30
  31. 31. PubCon 2012 Las Vegas BABY! FOCUS (pun tee-hee) @giovanni31
  32. 32. PubCon 2012 Las Vegas BABY! FOCUS Media, Topic, Theme @giovanni32
  33. 33. PubCon 2012 Las Vegas BABY! Results @giovanni33
  34. 34. PubCon 2012 Las Vegas BABY! Results @giovanni34
  35. 35. PubCon 2012 Las Vegas BABY! Results @giovanni35
  36. 36. PubCon 2012 Las Vegas BABY! Results @giovanni36
  37. 37. PubCon 2012 Las Vegas BABY! Results @giovanni37
  38. 38. PubCon 2012 Las Vegas BABY! Photos/Video My Weapons Of Choice @giovanni38
  39. 39. PubCon 2012 Las Vegas BABY! @giovanni39
  40. 40. PubCon 2012 Las Vegas BABY! EQUIPMENT Canon 5D Canon 7D Canon T2i (T3i/T4i) Canon G12 GoPro HD iPhone @giovanni40
  41. 41. PubCon 2012 Las Vegas BABY! Tools Of The Trade Facebook Flickr Foursquare Google+ Pinterest Tumblr Twitter Wordpress YouTube @giovanni41
  42. 42. PubCon 2012 Las Vegas BABY! Tools Of The Trade Adobe Bridge Apple Aperture Apple FCPX Apple Logic Pro Google Analytics Raven Tools TubeToolbox TweetAdder YouTube Insight @giovanni42
  43. 43. PubCon 2012 Las Vegas BABY! BASICS: CREATIVE TIPS OTHER STUFF: Rule of thirds. Dress the part. Change of clothes Balancing elements in the shot. available. Leading lines. Keep business cards ON you. Symmetry. Monopods & tripods are your friends. Background. People love the fisheye. Framing. Using extreme ends of zoom lenses. Aperture for dummies. CREATIVE LIGHT: Customize the buttons on your camera. Zoom with your feet. Over exposure. Eye.fi - cards ROCK. Under exposure. Compose the photo/video in the camera. Flash rings. Keep a step ladder in your car. Knee pads. Natural lens flare. Band-Aids. Igloo. Paper towels. Light hacking. @giovanni43
  44. 44. PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Trumps Optimization EVERY TIME @giovanni44
  45. 45. PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Alone Gets You Nowhere @giovanni45
  46. 46. PubCon 2012 Las Vegas BABY! CREATIVE TIPS Quality Alone Gets You Nowhere @giovanni46
  47. 47. PubCon 2012 Las Vegas BABY! Creating Quality Walk TALL and leave a small footprint @giovanni47
  48. 48. PubCon 2012 Las Vegas BABY! Creating Quality Don’t describe yourself as anything other than a professional photographer/videographer/filmmaker if you want to be taken seriously. @giovanni48
  49. 49. Creating Quality PubCon 2012 Las Vegas BABY! Know your rights. Know the law/know the TOS on sites you’re working on. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video/photos. But give the police “the disk from your @giovanni49 camera” if they ask - Use The Cloud or your pocket.
  50. 50. PubCon 2012 Las Vegas BABY! Creating Quality Be creative. Duh, really? Really. Find the angles that no-one else would. If you want your photography to stand out, you must get shots no-one else is getting. @giovanni50
  51. 51. PubCon 2012 Las Vegas BABY! Creating Quality Be present. Be alert. @giovanni51
  52. 52. PubCon 2012 Las Vegas BABY! Creating Quality Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos? Sneak around. Shoot to get kicked out. @giovanni52
  53. 53. PubCon 2012 Las Vegas BABY! Spreading The Word @giovanni53
  54. 54. PubCon 2012 Las Vegas BABY! Keyword Research @giovanni54
  55. 55. PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni55
  56. 56. PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni56
  57. 57. PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni57
  58. 58. PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni58
  59. 59. PubCon 2012 Las Vegas BABY! Photo SEO Tips @giovanni59
  60. 60. PubCon 2012 Las Vegas BABY! Video SEO Tips @giovanni60
  61. 61. PubCon 2012 Las Vegas BABY! Video SEO Tips @giovanni61
  62. 62. PubCon 2012 Las Vegas BABY! Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni62
  63. 63. PubCon 2012 Las Vegas BABY! Video SEO Tools @giovanni63
  64. 64. PubCon 2012 Las Vegas BABY! Results @giovanni64
  65. 65. PubCon 2012 Las Vegas BABY! Results @giovanni65
  66. 66. PubCon 2012 Las Vegas BABY! Results @giovanni66
  67. 67. PubCon 2012 Las Vegas BABY! Results @giovanni67
  68. 68. PubCon 2012 Las Vegas BABY! Results @giovanni68
  69. 69. PubCon 2012 Las Vegas BABY! Thank You Sign Up For The Search & Download this presentation! Social Media Strategies Newsletter http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni69
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