Mastering VIdeo Marketing - Explore DFW

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My presentation from Social Media Explorer's Explore DFW event in Dallas, Texas on February 17, 2012.

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  • Mastering VIdeo Marketing - Explore DFW

    1. 1. Mastering Video Marketing
    2. 2. HowdyI’m a hack.I have no business teaching anyone anything aboutvideo marketing but - for some reason I’ve beenblessed with some success online.So, I’ll not teach. I’ll just show you what works for me.
    3. 3. woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?
    4. 4. Keywords How Search Works(Simplified)@giovanni http://LiveLoudTexas.com
    5. 5. Keyword Research@giovanni http://LiveLoudTexas.com
    6. 6. Keyword Research@giovanni http://LiveLoudTexas.com
    7. 7. one@giovanni http://LiveLoudTexas.com
    8. 8. Branded Applications Integrate, but mind the perfromance@giovanni http://LiveLoudTexas.com
    9. 9. Your Channel You Must Self-Promote!@giovanni http://LiveLoudTexas.com
    10. 10. YouTube
    11. 11. Photos/VideoMy Weapons Of Choice
    12. 12. Equipment Canon 5D@giovanni http://LiveLoudTexas.com
    13. 13. EQUIPMENTCanon 5D
    14. 14. EQUIPMENTCanon 5DCanon 7D
    15. 15. EQUIPMENTCanon 5DCanon 7D
    16. 16. EQUIPMENTCanon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
    17. 17. Tools Of The Trade Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube@giovanni http://LiveLoudTexas.com
    18. 18. Tools Of The Trade YouTube Insights Raven Tools HootSuite Klout TubeToolbox TweetAdder@giovanni http://LiveLoudTexas.com
    19. 19. BEFORE@giovanni http://LiveLoudTexas.com
    20. 20. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    21. 21. Some pudding to go with that proof please.
    22. 22. It can hurt - but your work will be better in the end...
    23. 23. BEFORE Build Relationships@giovanni http://LiveLoudTexas.com
    24. 24. BEFORE We need to reset: Anyone who says social media is free doesn’t know squat about running an effective social media campaign.@giovanni http://LiveLoudTexas.com
    25. 25. BEFOREFOR EXAMPLE: Building a portfolio (translated: work, write, orshoot for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER.@giovanni http://LiveLoudTexas.com
    26. 26. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”.@giovanni http://LiveLoudTexas.com
    27. 27. Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...@giovanni http://LiveLoudTexas.com
    28. 28. Plan, plan, and plan some more. BEFORE Who, What, Where, When, Why?@giovanni http://LiveLoudTexas.com
    29. 29. BEFORE Use those contacts!@giovanni http://LiveLoudTexas.com
    30. 30. BEFORE Small footprint@giovanni http://LiveLoudTexas.com
    31. 31. BEFORE The media badge is your key to the city...almost.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    32. 32. BEFORE Don’t describe yourself as anything other than a professional photojournalist if you want to be taken seriously.@giovanni http://LiveLoudTexas.com
    33. 33. BEFORE You’re not a “video blogger” - You’re a photojournalist, filmmaker, videographer, or cinematographer.@giovanni http://LiveLoudTexas.com
    34. 34. BEFORE Know your rights. Know the law/know the TOS on sites you’re working on.@giovanni http://LiveLoudTexas.com
    35. 35. DURING@giovanni http://LiveLoudTexas.com
    36. 36. DURING First order of business: get the shots you need.@giovanni http://LiveLoudTexas.com
    37. 37. DURING Know your rights. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the POPO. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video. But give the POPO “the disk from your camera” if they ask - Use The Cloud@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
    38. 38. DURING Be patient. Be nice. Be respectful. Be invisible.@giovanni http://LiveLoudTexas.com
    39. 39. DURING Be creative. Duh, really? Really. Find the angles that no-one else would. If you want your video to stand out, you must get shots no-one else is getting.@giovanni http://LiveLoudTexas.com
    40. 40. DURING Be present. Be alert.@giovanni http://LiveLoudTexas.com
    41. 41. DURING Be present. Be alert.@giovanni http://LiveLoudTexas.com
    42. 42. DURINGRemember I said the get the shots you NEED first? Once youhave gotten those AND backed up that video...Sneak around.Shoot to get kicked out.
    43. 43. Video SEO Tips@giovanni http://LiveLoudTexas.com
    44. 44. Video SEO Tips@giovanni http://LiveLoudTexas.com
    45. 45. Video SEO Tips@giovanni http://LiveLoudTexas.com
    46. 46. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers@giovanni http://LiveLoudTexas.com
    47. 47. Video SEO Tools@giovanni http://LiveLoudTexas.com
    48. 48. Video SEO Tools@giovanni http://LiveLoudTexas.com
    49. 49. Video SEO Tools tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a@giovanni http://LiveLoudTexas.com
    50. 50. AFTER Review. Crop. Color correction. Filters/Effects.@giovanni http://LiveLoudTexas.com
    51. 51. AFTER META Data - Optimization.@giovanni http://LiveLoudTexas.com
    52. 52. Video on Google+@giovanni http://LiveLoudTexas.com
    53. 53. Video on Facebook@giovanni http://LiveLoudTexas.com
    54. 54. Bringing It All Together
    55. 55. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
    56. 56. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
    57. 57. External Analytics Audience Analytics@giovanni http://LiveLoudTexas.com
    58. 58. Great. Prove it. This is where I put my $$ where my mouth is...@giovanni http://LiveLoudTexas.com
    59. 59. Great. Prove it. What do the results look like?@giovanni http://LiveLoudTexas.com
    60. 60. What do the results look like?@giovanni http://LiveLoudTexas.com
    61. 61. Please submit any complaints to Jason Falls at Social Media Explorer. http://socialmediaexplorer.com/ giovanni gallucci giovanni@LiveLoudTexas.com 469-682-6978 http://LiveLoudTexas.com http://youtube.com/ggallucci http://twitter.com/giovanni@giovanni http://LiveLoudTexas.com

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