Mastering VIdeo Marketing - Explore DFW
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Mastering VIdeo Marketing - Explore DFW

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My presentation from Social Media Explorer's Explore DFW event in Dallas, Texas on February 17, 2012.

My presentation from Social Media Explorer's Explore DFW event in Dallas, Texas on February 17, 2012.

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Mastering VIdeo Marketing - Explore DFW Presentation Transcript

  • 1. Mastering Video Marketing
  • 2. HowdyI’m a hack.I have no business teaching anyone anything aboutvideo marketing but - for some reason I’ve beenblessed with some success online.So, I’ll not teach. I’ll just show you what works for me.
  • 3. woopra.com - stats from over 150,000 websites What *Really* Drives Traffic?
  • 4. Keywords How Search Works(Simplified)@giovanni http://LiveLoudTexas.com
  • 5. Keyword Research@giovanni http://LiveLoudTexas.com
  • 6. Keyword Research@giovanni http://LiveLoudTexas.com
  • 7. one@giovanni http://LiveLoudTexas.com
  • 8. Branded Applications Integrate, but mind the perfromance@giovanni http://LiveLoudTexas.com
  • 9. Your Channel You Must Self-Promote!@giovanni http://LiveLoudTexas.com
  • 10. YouTube
  • 11. Photos/VideoMy Weapons Of Choice
  • 12. Equipment Canon 5D@giovanni http://LiveLoudTexas.com
  • 13. EQUIPMENTCanon 5D
  • 14. EQUIPMENTCanon 5DCanon 7D
  • 15. EQUIPMENTCanon 5DCanon 7D
  • 16. EQUIPMENTCanon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
  • 17. Tools Of The Trade Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube@giovanni http://LiveLoudTexas.com
  • 18. Tools Of The Trade YouTube Insights Raven Tools HootSuite Klout TubeToolbox TweetAdder@giovanni http://LiveLoudTexas.com
  • 19. BEFORE@giovanni http://LiveLoudTexas.com
  • 20. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
  • 21. Some pudding to go with that proof please.
  • 22. It can hurt - but your work will be better in the end...
  • 23. BEFORE Build Relationships@giovanni http://LiveLoudTexas.com
  • 24. BEFORE We need to reset: Anyone who says social media is free doesn’t know squat about running an effective social media campaign.@giovanni http://LiveLoudTexas.com
  • 25. BEFOREFOR EXAMPLE: Building a portfolio (translated: work, write, orshoot for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER.@giovanni http://LiveLoudTexas.com
  • 26. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”.@giovanni http://LiveLoudTexas.com
  • 27. Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...@giovanni http://LiveLoudTexas.com
  • 28. Plan, plan, and plan some more. BEFORE Who, What, Where, When, Why?@giovanni http://LiveLoudTexas.com
  • 29. BEFORE Use those contacts!@giovanni http://LiveLoudTexas.com
  • 30. BEFORE Small footprint@giovanni http://LiveLoudTexas.com
  • 31. BEFORE The media badge is your key to the city...almost.@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
  • 32. BEFORE Don’t describe yourself as anything other than a professional photojournalist if you want to be taken seriously.@giovanni http://LiveLoudTexas.com
  • 33. BEFORE You’re not a “video blogger” - You’re a photojournalist, filmmaker, videographer, or cinematographer.@giovanni http://LiveLoudTexas.com
  • 34. BEFORE Know your rights. Know the law/know the TOS on sites you’re working on.@giovanni http://LiveLoudTexas.com
  • 35. DURING@giovanni http://LiveLoudTexas.com
  • 36. DURING First order of business: get the shots you need.@giovanni http://LiveLoudTexas.com
  • 37. DURING Know your rights. Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the POPO. Have them call the police if you can’t come to agreement and they attempt to detain you. NEVER give anyone your camera. NEVER give anyone your video. But give the POPO “the disk from your camera” if they ask - Use The Cloud@giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
  • 38. DURING Be patient. Be nice. Be respectful. Be invisible.@giovanni http://LiveLoudTexas.com
  • 39. DURING Be creative. Duh, really? Really. Find the angles that no-one else would. If you want your video to stand out, you must get shots no-one else is getting.@giovanni http://LiveLoudTexas.com
  • 40. DURING Be present. Be alert.@giovanni http://LiveLoudTexas.com
  • 41. DURING Be present. Be alert.@giovanni http://LiveLoudTexas.com
  • 42. DURINGRemember I said the get the shots you NEED first? Once youhave gotten those AND backed up that video...Sneak around.Shoot to get kicked out.
  • 43. Video SEO Tips@giovanni http://LiveLoudTexas.com
  • 44. Video SEO Tips@giovanni http://LiveLoudTexas.com
  • 45. Video SEO Tips@giovanni http://LiveLoudTexas.com
  • 46. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers@giovanni http://LiveLoudTexas.com
  • 47. Video SEO Tools@giovanni http://LiveLoudTexas.com
  • 48. Video SEO Tools@giovanni http://LiveLoudTexas.com
  • 49. Video SEO Tools tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a@giovanni http://LiveLoudTexas.com
  • 50. AFTER Review. Crop. Color correction. Filters/Effects.@giovanni http://LiveLoudTexas.com
  • 51. AFTER META Data - Optimization.@giovanni http://LiveLoudTexas.com
  • 52. Video on Google+@giovanni http://LiveLoudTexas.com
  • 53. Video on Facebook@giovanni http://LiveLoudTexas.com
  • 54. Bringing It All Together
  • 55. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
  • 56. Facebook Insight Audience Analytics@giovanni http://LiveLoudTexas.com
  • 57. External Analytics Audience Analytics@giovanni http://LiveLoudTexas.com
  • 58. Great. Prove it. This is where I put my $$ where my mouth is...@giovanni http://LiveLoudTexas.com
  • 59. Great. Prove it. What do the results look like?@giovanni http://LiveLoudTexas.com
  • 60. What do the results look like?@giovanni http://LiveLoudTexas.com
  • 61. Please submit any complaints to Jason Falls at Social Media Explorer. http://socialmediaexplorer.com/ giovanni gallucci giovanni@LiveLoudTexas.com 469-682-6978 http://LiveLoudTexas.com http://youtube.com/ggallucci http://twitter.com/giovanni@giovanni http://LiveLoudTexas.com