Kick Start Your Event via Social Media

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Keynote talk "Kick Start Your Event via Social Media" given at the Omni Hotel's Grand Opening Gala in Dallas, Texas.

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  • Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful - networking opportunities and educational content.  \n
  • Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful - networking opportunities and educational content.  \n
  • Most attendees are using social media sites today such as Facebook, LinkedIn, and Twitter.  Attendees will probably be talking about the event in advance, during the event, and after the event on these social sites, whether you know it or not. This is especially true if your event has a large audience that share similar interests and are already engaged with one another on social media. It looks strange if the organizer is not enabling, participating, and encouraging that engagement.  \n
  • Promoting events on social media is a great way to drive attendance.  If there are 600 million people on Facebook, 100 million people on LinkedIn, and 40 million on Twitter, common sense would tell you some of those people might be interested in attending your event.  \n
  • Word-of-mouth marketing has a whole new meaning with the advent of social media, as planners can mobilize registered attendees to reach out to their social networks to invite their friends/colleagues to register for events and conferences. Before, viral marketing would require attendees to actually pick up a phone or proactively send an email to maybe a handful of their acquaintances (if they bothered to make the effort), whereas today, attendees can share your event with thousands of contacts at the click of a button. \n
  • One of the most beneficial aspects of social media for event planning is that users self-select what topics they are interested in and what they care about.  They do this by joining discussion groups on LinkedIn, becoming fans of pages and brands on Facebook, tweeting about specific topics, and sharing content they find interesting.  Understanding and identifying this information is a great way for planners to target the ideal attendees based on their interests rather than just traditional criteria like job titles and organizations.  \n
  • Online forums such as LinkedIn groups and Facebook allow attendees to communicate and collaborate before and after the event.  This can change the dynamic of the event in a positive way, as more meaningful dialogue and participation can occur if attendees have a higher common knowledge point at the start of the event.  \n
  • Mobile applications are feeding the frenzy by making social media sites such as Twitter, Facebook, YouTube, and blogs easily accessible during live events. This not only increases social participation of your live audience, but, now, all the people on the web who weren't able to attend the event in person can now follow the live updates and engage.   \n\n
  • You can bet speakers will be better prepared to tailor their message to the audience and deliver a great presentation if feedback about their presentation is being posted on the Internet in real time via Twitter, Facebook, or attendees' blogs.  \n
  • Attendees are now empowered to become reviewers or critics of events. When they are armed with social networks that act as a global online publishing platform, attendees can easily publish their feedback for the world to see. This forces planners to take their event experiences to the next level.  \n\n
  • Social media can shape the reputation of your events and your organization.   Events and conferences are largely successful over time because of their good reputation with sponsors and attendees.  In that regard social media represents a huge opportunity to improve your reputation and success.  That can be as simple as hearing feedback from attendees and making changes based on that feedback.  \n
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  • Kick Start Your Event via Social Media

    1. 1. Kickstart Your Event via Social Media
    2. 2. #OmniEvent
    3. 3. HowdyWelcome to Dallas!So, I’m a hack.I have no business teaching anyone anything aboutpromoting events via social media because I’m naturallyanti-social. For some reason I’ve been blessed with somesuccess online and have held a few successful events.So, I’ll not teach. I’ll just show you what works for me. #OmniEvent
    4. 4. Let’s Talk About You
    5. 5. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop.@giovanni @giovanni #OmniEvent http://LiveLoudTexas.com http://gallucci.net/plus
    6. 6. BEFORE We need to reset: Anyone who says social media is free and easy doesn’t know squat about running an effective social media campaign.@giovanni #OmniEvent http://LiveLoudTexas.com
    7. 7. BEFOREFOR EXAMPLE: Building a portfolio (translated: plan events forcharity, non-profits, etc. for free sometimes.)But, DO NOT establish the value for your product/services at $0.00. NEVERbe available for anyone for free when THEY request your time. NEVER.@giovanni #OmniEvent http://LiveLoudTexas.com
    8. 8. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you are doing this for an employer or a customer, it just stopped being “free”.@giovanni #OmniEvent http://LiveLoudTexas.com
    9. 9. April 16, 2012Facebook 901 Million Google+195 Million Twitter 140 Million #OmniEvent
    10. 10. How Will They Find You? #OmniEvent
    11. 11. How Will They Find You? #OmniEvent
    12. 12. Keywords How Search Works(Simplified)@giovanni #OmniEvent http://LiveLoudTexas.com
    13. 13. Keyword Research@giovanni #OmniEvent http://LiveLoudTexas.com
    14. 14. Keyword Research@giovanni #OmniEvent http://LiveLoudTexas.com
    15. 15. Tools Of The Trade Facebook Flickr Foursquare Google+ Instagram LinkedIn Phone Pinterest Tumblr Twitter YouTube@giovanni #OmniEvent http://LiveLoudTexas.com
    16. 16. Tools Of The TradeHootSuiteKloutPhoneRaven Tools•Facebook Insights•Google Analytics•YouTube Insights@giovanni #OmniEvent http://LiveLoudTexas.com
    17. 17. The Top 10 “Why’s” for Meeting Planners #OmniEvent
    18. 18. The Top 10 “Why’s” for Meeting Planners Networking opportunities and educational content. #OmniEvent
    19. 19. The Top 10 “Why’s” for Meeting PlannersEnabling, participating, and encouraging that engagement. #OmniEvent
    20. 20. The Top 10 “Why’s” for Meeting Planners Driving attendance #OmniEvent
    21. 21. The Top 10 “Why’s” for Meeting Planners Mobilize registered attendees to reachout to their social networks to invite their friends/colleagues #OmniEvent
    22. 22. The Top 10 “Why’s” for Meeting PlannersTarget the ideal attendees based on their interests #OmniEvent
    23. 23. The Top 10 “Why’s” for Meeting PlannersAllow attendees to communicate andcollaborate before and after the event #OmniEvent
    24. 24. The Top 10 “Why’s” for Meeting PlannersMobile applications = feeding frenzy #OmniEvent
    25. 25. The Top 10 “Why’s” for Meeting Planners Speakers will be better prepared totailor their message to the audience #OmniEvent
    26. 26. The Top 10 “Why’s” for Meeting PlannersReviewers, evangelists, or critics of events #OmniEvent
    27. 27. The Top 10 “Why’s” for Meeting PlannersShape the reputation of your events and your organization #OmniEvent
    28. 28. Facebook
    29. 29. EngagementLet them play along!
    30. 30. Social PluginsIntegrate Your Design With Social
    31. 31. Promote Your Page Offline Really!!! Duh
    32. 32. KarmaYou’re not the only event vendor out there. Promote others. #OmniEvent
    33. 33. Video on Facebook In A Word:YouTube
    34. 34. Facebook Insight Audience Analytics@giovanni #OmniEvent http://LiveLoudTexas.com
    35. 35. Twitter
    36. 36. en t n i Ev#O m Integrate #hashtags and third-party apps #OmniEvent
    37. 37. Flickr
    38. 38. Flickr Pictures #OmniEvent
    39. 39. iPhoto Metadata #OmniEvent
    40. 40. ApertureMetadata
    41. 41. Google+ Pictures
    42. 42. AFTERShare.flickr, facebook, instagram, google+/picasa, smugmug,slideshare, youtube. #OmniEvent
    43. 43. AFTERMeasure response.Views, favorites, shares, comments, embeds, links, et al. #OmniEvent
    44. 44. YouTube
    45. 45. Your Channel You Must Self-Promote!@giovanni #OmniEvent http://LiveLoudTexas.com
    46. 46. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers@giovanni #OmniEvent http://LiveLoudTexas.com
    47. 47. Great. Prove it. What do the results look like? This is where I put my $$ where my mouth is...@giovanni #OmniEvent http://LiveLoudTexas.com
    48. 48. What do the results look like? Fan Engagement #OmniEvent
    49. 49. What do the results look like?
    50. 50. What do the results look like? #OmniEvent
    51. 51. What do the results look like? #OmniEvent
    52. 52. What do the results look like? #OmniEvent
    53. 53. What do the results look like?@giovanni #OmniEvent http://LiveLoudTexas.com
    54. 54. http://LiveLoudTexas.com/preso #OmniEvent
    55. 55. giovanni gallucci giovanni@LiveLoudTexas.com 469-682-6978 http://LiveLoudTexas.com http://youtube.com/LiveLoudTX http://twitter.com/giovanni@giovanni #OmniEvent http://LiveLoudTexas.com

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