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Facebook Tips, Tricks, & Hacks for Tech Start-Ups
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Facebook Tips, Tricks, & Hacks for Tech Start-Ups

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Presented to the Gravity Center on 7/10/2012

Presented to the Gravity Center on 7/10/2012

Published in Technology , Business
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  • 1. Art Professionals of Texas To Tweet Social Not To Tweet To Tweet Or Media July 14, 2012 OrTweet To Not @giovanni1
  • 2. Thank You! Art Professionals of Texas @giovanni 2
  • 3. About @giovanni Art Professionals of Texas On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes. On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV. And, if you’re not careful you might catch him or his work on Troubadour, TX, a syndicated TV series airing in over 40 million households in 140 U.S. markets each week. @giovanni3
  • 4. Art Professionals of Texas Starting With The End In Mind @giovanni4
  • 5. Art Professionals of Texas What are we dealing with here? 15 2 @giovanni
  • 6. Art Professionals of Texas Do you have a plan? @giovanni6
  • 7. Art Professionals of Texas Do you have a plan? •Differentiate •Be Relevant •Have a Budget •Define Your ROI & Your ROE •MAKE A PLAN - GOALS ARE GOOD @giovanni7
  • 8. Art Professionals of Texas Do you have a plan? •Give it legs - Give ‘em something to talk about •Lead them to a destination or a point of conversion •What’s a Point of Conversion? •Provide a way to engage •Stay engaged •Provide the means and the incentive to share @giovanni8
  • 9. Art Professionals of Texas Do you have a plan? Word of Mouth Webinars Direct Links Referring Links Podcasting Research Forums Comment Marketing Online Video Social Networks Email INBOUND MARKETING Media Coverage White Papers Q&A Sites Bulletin Boards Blogs Social Bookmarking PR Infographics SEO News Photo Sharing Direct Access Traffic @giovanni9
  • 10. Art Professionals of Texas Do you have a plan? @giovanni10
  • 11. Art Professionals of Texas Do you have a plan? •Define target audience •Determine goals and objectives •Develop and implement tactics to achieve goals •Monitoring, measuring, & reporting •Wash, rinse, & repeat @giovanni11
  • 12. Art Professionals of Texas What *really* drives traffic? @giovanni12
  • 13. Art Professionals of Texas How Will They Find Your Art? 1% YouTube Facebook 3% 3% 4% Flickr Twitter 3% Last.fm LinkedIn All Others 9% Vimeo Others 25% 68% 84% @giovanni13
  • 14. Art Professionals of Texas Tools Of The Trade Email Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube @giovanni14
  • 15. Art Professionals of Texas Meetups Build Your Public Seminars Speaking Email List! Tradeshows Website Email In-Store Training Experiences Forms & Advertising Touch Delivery Client Drivers Documents Points Services Industry Newsletters Promotions Groups On-Site Support Team Blog Press Social Releases Networks Comments @giovanni15
  • 16. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni16
  • 17. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni17
  • 18. Art Professionals of Texas Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni18
  • 19. Section 1 Art Professionals of Texas SEO 101: The Very Basics @giovanni19
  • 20. Art Professionals of Texas click thrus | humans keywords & phrases | humans back links | search engines anchor text | search engines @giovanni20
  • 21. Keywords Art Professionals of Texas How Google Works (Simplified) @giovanni21
  • 22. Keyword Research Art Professionals of Texas https://adwords.google.com/select/KeywordToolExternal @giovanni22
  • 23. Keyword Research Art Professionals of Texas @giovanni23
  • 24. Keyword Research Art Professionals of Texas @giovanni24
  • 25. Keyword Research Art Professionals of Texas @giovanni25
  • 26. Using Your Keywords Art Professionals of Texas The Secret Formula Title Tag Title of Article H1 Tags 300 - 500 Words Per Page 3% - 5% Keyword Density Keyword-Rich links to your page/article @giovanni26
  • 27. Using Your Keywords Art Professionals of Texas How To Write For The Web Write for people, not machines Focus your message Use the language of your audience Use - but don’t overuse - anchor text links Add a photo & add your key phrase at the beginnin photo caption @giovanni27
  • 28. Section 2 Art Professionals of Texas Facebook & Google+ @giovanni28
  • 29. Social Currency Art Professionals of Texas PR & Social Media Deal In The Same Currency PR >WOM > Marketing > Advertising Social Media > SEO > Email Marketing > PPC @giovanni29
  • 30. Social Currency Art Professionals of Texas PR & Social Media Deal In The Same Currency social capital = reputation = access to resources/ access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat @giovanni30
  • 31. Art Professionals of Texas What Did Facebook Do Right? @giovanni31
  • 32. Art Professionals of Texas What Did Facebook NOT Do Right? @giovanni32
  • 33. Art Professionals of Texas So what? What are you going to do about it? @giovanni33
  • 34. Art Professionals of Texas So what? What are you going to do about it? @giovanni34
  • 35. Art Professionals of Texas And the crowd went wild. @giovanni35
  • 36. Art Professionals of Texas Google+ Launches Public Beta 6/2011 @giovanni36
  • 37. Art Professionals of Texas Google+ Invites Start Pouring In @giovanni37
  • 38. Art Professionals of Texas 16 days @giovanni38
  • 39. Art Professionals of Texas 120 days 53 Million + @giovanni39
  • 40. Art Professionals of Texas And then lots of them left. @giovanni40
  • 41. Art Professionals of Texas one @giovanni41
  • 42. Audience Size Art Professionals of Texas April, 2012 Facebook 901 Million Google+ 240 Million Twitter 210 Million @giovanni42
  • 43. Networks Compared Art Professionals of Texas Facebook Friends Lists - Closed @giovanni43
  • 44. Networks Compared Art Professionals of Texas Facebook Friends Lists - Cannot Be Optimized @giovanni44
  • 45. Networks Compared Art Professionals of Texas Twitter Lists Are A Vote For People @giovanni45
  • 46. Networks Compared Art Professionals of Texas Google+ Circles @giovanni46
  • 47. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at influence. @giovanni47
  • 48. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at authority. @giovanni48
  • 49. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at connections. @giovanni49
  • 50. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at memes. @giovanni50
  • 51. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at threads. @giovanni51
  • 52. Networks Compared Art Professionals of Texas Circles are a vote for people Google is looking at __________. @giovanni52
  • 53. Social Media Optimization Art Professionals of Texas Optimizing Your Google+ Profile Page @giovanni53
  • 54. Social Media Optimization Art Professionals of Texas Introduction/About You and Your Gallery @giovanni54
  • 55. Social Media Optimization Art Professionals of Texas Occupation/Employment @giovanni55
  • 56. Social Media Optimization Art Professionals of Texas Location, Location, Location! @giovanni56
  • 57. Social Media Optimization Art Professionals of Texas Get Seen! @giovanni57
  • 58. Social Media Optimization Art Professionals of Texas Google+ Style You can write in bold or italic, but you just have to make some small “additions”. To write in bold, write the word in asterisks: *example*. If you want to write in italic, put it in underscores: _example_. If you want the words you write to appear cut, use a hyphen: -example-. @giovanni58
  • 59. Social Media Optimization Art Professionals of Texas Optimization Let’s talk about SEO for Facebook. @giovanni59
  • 60. Social Media Optimization Art Professionals of Texas Optimization That was quick. @giovanni60
  • 61. Social Media Optimization Art Professionals of Texas Optimization ...but seriously. @giovanni61
  • 62. Social Media Optimization Art Professionals of Texas Building Engagement @giovanni62
  • 63. Social Media Optimization Art Professionals of Texas Communication Strategy @giovanni63
  • 64. Social Media Optimization Art Professionals of Texas Communication Strategy @giovanni64
  • 65. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni65
  • 66. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni66
  • 67. Integrating Facebook Art Professionals of Texas Social Plugins Like Buttons, Share Buttons, & More @giovanni67
  • 68. Integrating Facebook Art Professionals of Texas Get Your Brand! @giovanni68
  • 69. Integrating Facebook Art Professionals of Texas Pages NOT Profiles @giovanni69
  • 70. Integrating Facebook Art Professionals of Texas Promote Your Page Offline @giovanni70
  • 71. Integrating Facebook Art Professionals of Texas Branded Applications Be Efficient! @giovanni71
  • 72. Integrating Facebook Art Professionals of Texas Branded Applications Mind The Performance! @giovanni72
  • 73. Integrating Facebook Art Professionals of Texas Facebook Ads “Why do you “Like” brands on Facebook? • Brand Invitation or Ad - 75% •Friend Inviting - 59% •Personal Research - 49% @giovanni73
  • 74. Integrating Facebook Art Professionals of Texas Facebook Ads Design > Text & Image @giovanni74
  • 75. Integrating Facebook Art Professionals of Texas Facebook Ads Targeting @giovanni75
  • 76. Integrating Facebook Art Professionals of Texas Facebook Ads Set Daily Budget & Pricing @giovanni76
  • 77. Integrating Facebook Art Professionals of Texas Facebook Ads Review & Pay @giovanni77
  • 78. Section 3 Art Professionals of Texas Twitter @giovanni78
  • 79. Section 3 Art Professionals of Texas Best Practices For Twitter Use a photo of yourself that’s interesting Follow people that YOU think are interesting, not just b/c everyone else is following them. Mix in SOME personal information Don’t SPAM - Bring value Use twitter search to find others Join the conversation! use the @ sign before another person’s name to get their attention Most importantly - create and build relationships @giovanni79
  • 80. Section 3 Art Professionals of Texas Best Practices For Twitter Establish twitter accounts for specific demographics Grow your twitter follower list first Populate twitter streams with relevant content using Twitter Feed or Ping.fm Use innovative ways to get them to follow and friend you on facebook Sweepstakes are terrific @giovanni80
  • 81. Section 3 Art Professionals of Texas Twitter For Artists @giovanni81
  • 82. Section 3 Art Professionals of Texas What Is Twitter Good For? @giovanni82
  • 83. Section 3 Art Professionals of Texas Applications @giovanni83
  • 84. Section 3 Art Professionals of Texas Applications @giovanni84
  • 85. Section 3 Art Professionals of Texas Applications @giovanni85
  • 86. Section 4 Art Professionals of Texas YouTube & Flickr @giovanni86
  • 87. Section 4 Art Professionals of Texas Photos/Video My Weapons Of Choice @giovanni87
  • 88. Section 4 Art Professionals of Texas Equipment Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone @giovanni88
  • 89. Section 4 Art Professionals of Texas Before @giovanni89
  • 90. Section 4 Art Professionals of Texas Before Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All), SchipulCon in the speaker room. If you are not passionate about what you’re doing, stop. I’m serious. Just stop. @giovanni90
  • 91. Section 4 Art Professionals of Texas Before Build Relationships @giovanni91
  • 92. Section 4 Art Professionals of Texas We need to reset our expectations Anyone who says social media is free doesn’t know squat about running an effective social media campaign. @giovanni92
  • 93. Section 4 Art Professionals of Texas We need to reset our expectations FOR EXAMPLE: Building a portfolio (translated: work, write, create, or shoot for free sometimes.) But, DO NOT establish the value for your product/services at $0.00. NEVER be available for anyone for free when THEY request your time. NEVER. @giovanni93
  • 94. Section 4 Art Professionals of Texas We need to reset our expectations Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”. @giovanni94
  • 95. Section 4 Art Professionals of Texas Photography as a Social Tool @giovanni95
  • 96. Section 4 Art Professionals of Texas Photos on Google+ @giovanni96
  • 97. Section 4 Art Professionals of Texas Photos on Facebook @giovanni97
  • 98. Section 4 Art Professionals of Texas Photos on Pinterest @giovanni98
  • 99. Section 4 Art Professionals of Texas Photos on Instagram @giovanni99
  • 100. Section 4 Art Professionals of Texas iPhoto Metadata @giovanni100
  • 101. Section 4 Art Professionals of Texas Aperture Metadata @giovanni101
  • 102. Section 4 Art Professionals of Texas What the user sees on Google+ @giovanni102
  • 103. Section 4 Art Professionals of Texas What the user sees on Facebook @giovanni103
  • 104. Video SEO Art Professionals of Texas How About Video? @giovanni104
  • 105. Video SEO Art Professionals of Texas How About Video? @giovanni105
  • 106. Video SEO Art Professionals of Texas How About Video? @giovanni106
  • 107. Video SEO Art Professionals of Texas How About Video? Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni107
  • 108. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni108
  • 109. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni109
  • 110. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni110
  • 111. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni111
  • 112. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni112
  • 113. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is But can you repeat it? @giovanni113
  • 114. Almost Over Art Professionals of Texas Put Your Money Where Your Mouth Is But can you repeat it? @giovanni114
  • 115. Questions? Art Professionals of Texas Thank You Questions? @giovanni115
  • 116. Upcoming Talks Art Professionals of Texas 07.18 Integrating Social Media with Email Marketing (ROSMB) Dallas, TX 07.22 Social Media Bootcamp (Training Connections) Nairobi, Kenya 07.25 Kickstart Your Event With Social Media (Fort Worth Initiative) Fort Worth, TX 08.14 Integrating Social Media with Email Marketing (Gravity Center) Plano, TX 08.15 YouTube Basics for Business (ROSMB) Dallas, TX more dates at http://LiveLoudTX.tumblr.com @giovanni116
  • 117. Thank You Art Professionals of Texas Download this presentation! http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas linkedin: http://linkedin.com/in/LiveLoudTX tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni117