DFW WordPress Group - Content Curation

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Today’s web users are blind to traditional marketing interruptions. Curating relevant, engaging and valuable content, such as videos, photos, social media posts and blog posts, can help to capture their attention online. To ensure you are curating the right content, sharing it via the right channels and reaching the right audiences.

Published in: Social Media

DFW WordPress Group - Content Curation

  1. 1. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content Curation Tips
  2. 2. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Howdy ★ Thank you Tony
  3. 3. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Howdy ★ Changes ★ How I present
  4. 4. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Beginning
  5. 5. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net ★ 1996 - “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” The Beginning
  6. 6. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net ★ 1997 - Danny Sullivan and Leland Harden coin the phrase “search engine optimization” ★ From their book “Net Results” ★ It turned out that what governed organic search results back then was how many times the keyword appeared on the web page. The Cybernautics designers had done a tasteful job and the keyword Jefferson Starship did not appear as often as it did on fan pages about the band. Once Bob had his designers have the words Jefferson Starship recur on the page in tiny black print against a black background the page rank vaulted to number one. The band was pleased. ★ Bob and Leland Harden called this new field Search Engine Optimization and soon thereafter hired the first SEOM (Search Engine Optimization Manager). And so SEO was born. The Beginning
  7. 7. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net ★ 1998 The Beginning
  8. 8. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net ★ 2013 The Beginning
  9. 9. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net ★ 2014 ★ One step away from content curation ★ BE CAREFUL The Beginning
  10. 10. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Approach
  11. 11. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Approach ★ DIY ★ Use Third-Party Content ★ Provide Content To Others ★ Hybrid Model ★ All of the above (Me)
  12. 12. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem
  13. 13. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem
  14. 14. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem
  15. 15. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem Artists
  16. 16. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem Artists
  17. 17. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem Artists TV Shows Music Festivals Sponsors Music Blogs What’s Next?
  18. 18. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem What’s Next?
  19. 19. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem Extreme Sports Music Lifestyle (Fashion)
  20. 20. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem Extreme Sports Music Lifestyle (Fashion) Foodies
  21. 21. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net The Ecosystem
  22. 22. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Audience
  23. 23. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Audience ★ Identify your target audience ★ Everyone is not your audience ★ Your audience includes more than humans
  24. 24. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Audience ★ Understand what types of content resonate with your audience ★ Do they respond to photos? controversy? humor? video? politics? art? local?
  25. 25. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Audience ★ When does your audience click and what do they share? ★ Timing matters - A LOT! ★ Identify clickable content ★ There’s no “formula” - you have to figure this out on your own for each client/project
  26. 26. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content
  27. 27. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Think of content broadly ★ Cliche - a picture (or a video) is worth more than words ★ Think of ways that you can layer content into something new
  28. 28. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content
  29. 29. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Be an industry go-To resource ★ Share, analyze, and visualize what’s happening across your industry as well as with your competition
  30. 30. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Point your audience to valuable subject matter ★ What does your audience value? ★ Keep people coming back to your web site and social media accounts by entertaining them, making themselves better, or helping them do their jobs better
  31. 31. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Find content that people don’t normally have access to ★ Mix in occasional quirky items that make people smile, laugh, or think
  32. 32. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Find content that people don’t normally have access to ★ Mix in occasional quirky items that make people smile, laugh, or think
  33. 33. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Create a Twitter list ★ Curated lists let people identify a lot of sources of good content in one place ★ Build a sharing circle on Google+ ★ Maybe it’s brands you admire, or industry experts, or your customers
  34. 34. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Consume, consume, consume - get away from your computer ★ Ideas and inspiration (and great content) come from everywhere
  35. 35. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Follow relevant industry sources and organizations - their email newsletters are your friend ★ You can often find nuggets of industry information on yahoo/google finance, podcasts, slideshare and linkedin
  36. 36. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Experiment with formats ★ Posts with visuals are shared 30% more often than posts without. Except when they’re not. It’s all about your target audience
  37. 37. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Content ★ Provide content to others that they can curate ★ The system doesn't work if we’re all takers ★ Use META DATA to insure you get SEO credit for your work when possible
  38. 38. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community
  39. 39. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Credit your original source ★ Nothing else to say about this
  40. 40. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Personalize when you share content ★ Answer the question: What makes this photo, video, data, infographic with sharing?
  41. 41. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Comment on what you’re sharing ★ Commenting adds value; it also makes you more approachable
  42. 42. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Say thank you ★ Closing the loop isn’t just good form, it’s also key to a robust community
  43. 43. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Showcase your community ★ Don’t just share what they share; tout their accomplishments and cool deeds ★ http://geekbeat.tv/dropcam
  44. 44. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience
  45. 45. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience
  46. 46. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience
  47. 47. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Community ★ Be a member of your own community ★ Don’t just spam; Engage with your audience
  48. 48. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Measurement
  49. 49. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Measurement ★ Set smart, challenging, achievable goals ★ Make digital curation pay off by aligning your efforts to business goals
  50. 50. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Measurement ★ Monitor your metrics ★ Measure the ROE and the ROI ★ Are you ready for me to drop some mad tactical strategy on you?
  51. 51. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Measurement ★ Do more of this…
  52. 52. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Measurement ★ Do less of this…
  53. 53. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Question ★ When was the last time you consumed curated content?
  54. 54. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Question ★ When was the last time you consumed curated content? ★ You just did… ★ Ideation, outline and background info for this presentation came from Guillaume Decugis, Marketing Profs, Demand Gen, Daria Steigman, & Dado Van Peteghem
  55. 55. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net Thank You giovanni gallucci ! 469.682.6978 twitter.com/giovanni giovanni@gallucci.net http://LiveLoudTexas.com

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