Secrets to
Compelling Sales Emails
#EmailSecrets
Meet Your Hosts
#EmailSecrets
Lindsay Brothers
@LindsayBro @LiveHive
Ricardo Arguello
@Ric_Arguello
Brought To You By LiveHive
Track your sales collateral to see how it’s
being shared.
#EmailSecrets
Today’s Agenda
1. Shift Towards Targeted Emails
o Less Cold Calling
2. Writing Compelling Emails
o Subject Line
o Body
o T...
Changing Times
● Selling process has evolved
o 92% of buyers start their search
online
● Prospects are more informed
o The...
Going Digital
● Prospects are constantly online
o Prospects spend a 25% of
their day on email
● Business people send and
r...
Should You Be Cold Calling?
● Less efficient than email
o Conversion rates are
only 2%
● Prospects don’t pick up their
pho...
Should You Be Cold Calling?
● Prospects are much more comfortable responding to an
email than a call
o Calls are disruptiv...
Why Should I Use Email?
● Emails allow you to deliver
targeted messages
● Allows you to create that first
touchpoint with ...
Why Should I Use Email?
● Easily repurpose emails based on
o Buying Behaviors
o Company size
● Your competitors are alread...
How do you stand out from all the clutter?
Solution: Compelling Sales Emails
#EmailSecrets
Research
● Spend an hour learning about your
prospects
● Read their website
● Find out if they have a blog
o What are they...
Research
● Find their social media
o Follow them and start discussions
o Join a LinkedIn group they are in or start your o...
Personalize For The Reader
● Think about who you’re writing to
● What interests them
● What are they reading or talking ab...
Personalization To You
● Include an image of yourself in the email signature
● Have a link to your social media (LinkedIn ...
Subject Line
● Must be engaging and
relevant
● Hook them
o Could be something they
will want to share with
others
#EmailSe...
Subject Line
● Leave them wanting more
● A good subject line can be the difference between an email
being opened or sent t...
Subject Line
● A question or mysterious fact can lead to 20% more opens
#EmailSecrets
Subject Line
● Make your subject line personal
#EmailSecrets
Subject Line
● Use specific numbers in your subject line
#EmailSecrets
Subject Lines To Avoid
Here’s a list of words or phrases to avoid in your subject lines
#EmailSecrets
1. Free
2. Discount
...
Content Styling
● Always include a greeting
● Use your research
● Keep your email short and relevant
#EmailSecrets
Content Styling
Secret #1: 3 sentences should be the max in a paragraph
#EmailSecrets
Content Styling
● Use bullets to break up
sentences
● Be careful with your use
of bolding or italics
o Use them to highlig...
Content
● Be direct
● Always include some form of Call-To-Action
● Don’t make statements you can’t back up
● Ask them ques...
Content
● Secret #2: Adopt a reader-focused writing style for your
email body
o Avoid terms like We, I, Us
o Write the ema...
Content
● Share interesting or relevant content with them
● Send a link to helpful, relevant articles
● Find content using...
The Black Hole
What happens to your emails when you send them out?
Messages get lost or end up in the spam folder
#EmailSe...
Combating Spam
#EmailSecrets
● Unsubscribe people if they
ask
● Stay up-to-date on email
laws and spam filter
technology
●...
Combating Spam
#EmailSecrets
● Don’t use exclamation points or strange characters
● Avoid email addresses that have bounce...
Combating Spam
#EmailSecrets
Avoid these spam triggers in your subject line or email body:
1. No Obligation
2. Dear
3. As ...
Timing
● Know when it’s best to send your email
● Monday blues
● Tuesdays and Wednesdays are the best
● Scheduling is a gr...
Timing
Secret #3: 8-10AM and 4-6PM are the best times to send
emails
#EmailSecrets
When To Follow Up
● Always remember to follow up
● If you’ve received a response, follow up immediately
o Prospects are sh...
Questions?
#EmailSecrets
Thank You!
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Secrets to Compelling Sales Emails

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Do you have trouble getting warm leads from your cold emails? Email has revolutionized the way we sell and is now the first step in the sales process. Crafting a compelling initial email can determine the success of your sales campaigns.

With this presentation, you will learn how to:

- Come up with engaging subject lines and compelling content
- Find out the best times to send your initial emails
- Discover why writing compelling emails is vital to your sales success

Watch the webinar here:
http://livehive.com/resources/compelling-emails-webinar/

Published in: Sales, Technology, News & Politics
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Secrets to Compelling Sales Emails

  1. 1. Secrets to Compelling Sales Emails #EmailSecrets
  2. 2. Meet Your Hosts #EmailSecrets Lindsay Brothers @LindsayBro @LiveHive Ricardo Arguello @Ric_Arguello
  3. 3. Brought To You By LiveHive Track your sales collateral to see how it’s being shared. #EmailSecrets
  4. 4. Today’s Agenda 1. Shift Towards Targeted Emails o Less Cold Calling 2. Writing Compelling Emails o Subject Line o Body o Timing 3. Combating Spam 4. Q & A #EmailSecrets
  5. 5. Changing Times ● Selling process has evolved o 92% of buyers start their search online ● Prospects are more informed o They complete as much as 90% of the buying process before interacting with sales #EmailSecrets
  6. 6. Going Digital ● Prospects are constantly online o Prospects spend a 25% of their day on email ● Business people send and receive 115 emails per day ● Research your prospects, they are researching you #EmailSecrets
  7. 7. Should You Be Cold Calling? ● Less efficient than email o Conversion rates are only 2% ● Prospects don’t pick up their phones o Calls are no longer the first step #EmailSecrets
  8. 8. Should You Be Cold Calling? ● Prospects are much more comfortable responding to an email than a call o Calls are disruptive to their day and can be annoying ● Combining email and phone calls works best o Start your outreach over email then work your way to the phone #EmailSecrets
  9. 9. Why Should I Use Email? ● Emails allow you to deliver targeted messages ● Allows you to create that first touchpoint with a prospect ● More efficient than cold calling #EmailSecrets
  10. 10. Why Should I Use Email? ● Easily repurpose emails based on o Buying Behaviors o Company size ● Your competitors are already contacting your prospects #EmailSecrets
  11. 11. How do you stand out from all the clutter? Solution: Compelling Sales Emails #EmailSecrets
  12. 12. Research ● Spend an hour learning about your prospects ● Read their website ● Find out if they have a blog o What are they writing about? #EmailSecrets
  13. 13. Research ● Find their social media o Follow them and start discussions o Join a LinkedIn group they are in or start your own ● Use what you’ve found to build a common interest with your prospects #EmailSecrets
  14. 14. Personalize For The Reader ● Think about who you’re writing to ● What interests them ● What are they reading or talking about ● Highlight something that is unique to that company ● According to the Aberdeen Group: personalized emails increase clickthrough rates by 14% and conversion rates by 10% #EmailSecrets
  15. 15. Personalization To You ● Include an image of yourself in the email signature ● Have a link to your social media (LinkedIn or Twitter) #EmailSecrets
  16. 16. Subject Line ● Must be engaging and relevant ● Hook them o Could be something they will want to share with others #EmailSecrets
  17. 17. Subject Line ● Leave them wanting more ● A good subject line can be the difference between an email being opened or sent to spam o 69% of email recipients say they report email as spam based on the subject line #EmailSecrets
  18. 18. Subject Line ● A question or mysterious fact can lead to 20% more opens #EmailSecrets
  19. 19. Subject Line ● Make your subject line personal #EmailSecrets
  20. 20. Subject Line ● Use specific numbers in your subject line #EmailSecrets
  21. 21. Subject Lines To Avoid Here’s a list of words or phrases to avoid in your subject lines #EmailSecrets 1. Free 2. Discount 3. Quote 4. Sale 5. Specials 6. Unique 7. Guarantee 8. Now only
  22. 22. Content Styling ● Always include a greeting ● Use your research ● Keep your email short and relevant #EmailSecrets
  23. 23. Content Styling Secret #1: 3 sentences should be the max in a paragraph #EmailSecrets
  24. 24. Content Styling ● Use bullets to break up sentences ● Be careful with your use of bolding or italics o Use them to highlight an important point #EmailSecrets
  25. 25. Content ● Be direct ● Always include some form of Call-To-Action ● Don’t make statements you can’t back up ● Ask them questions o It shows you care about them and their business #EmailSecrets
  26. 26. Content ● Secret #2: Adopt a reader-focused writing style for your email body o Avoid terms like We, I, Us o Write the email from the perspective of the buyer or the lead #EmailSecrets
  27. 27. Content ● Share interesting or relevant content with them ● Send a link to helpful, relevant articles ● Find content using RSS feeds, Flipboard #EmailSecrets
  28. 28. The Black Hole What happens to your emails when you send them out? Messages get lost or end up in the spam folder #EmailSecrets
  29. 29. Combating Spam #EmailSecrets ● Unsubscribe people if they ask ● Stay up-to-date on email laws and spam filter technology ● Use tools like SpamAssassin to check your spam score
  30. 30. Combating Spam #EmailSecrets ● Don’t use exclamation points or strange characters ● Avoid email addresses that have bounced ● Keep emails short ● Don’t use all caps
  31. 31. Combating Spam #EmailSecrets Avoid these spam triggers in your subject line or email body: 1. No Obligation 2. Dear 3. As Seen On 4. Free 5. Bargain
  32. 32. Timing ● Know when it’s best to send your email ● Monday blues ● Tuesdays and Wednesdays are the best ● Scheduling is a great way to get ahead o Mind the time zones of your prospects #EmailSecrets
  33. 33. Timing Secret #3: 8-10AM and 4-6PM are the best times to send emails #EmailSecrets
  34. 34. When To Follow Up ● Always remember to follow up ● If you’ve received a response, follow up immediately o Prospects are shopping around for solutions ● You probably won’t make the sale right off the bat o It can take up to 5 touchpoints before you get a decision from a prospect ● If a prospect is not responding to your messages, don’t give up! o Follow up once a week #EmailSecrets
  35. 35. Questions? #EmailSecrets
  36. 36. Thank You!

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