John Smedley Presentation
Upcoming SlideShare
Loading in...5

John Smedley Presentation



VCON is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever. Led by the game industry's most sought-after CEO's, founders, visionaries, and executives, ...

VCON is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever. Led by the game industry's most sought-after CEO's, founders, visionaries, and executives, we'll discuss the industry's undisputed transition to this new business model, as well as its ramifications on development, product management, operations, and strategy.



Total Views
Views on SlideShare
Embed Views



4 Embeds 73 37 31 4 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

John Smedley Presentation John Smedley Presentation Presentation Transcript

  • GDC 2010How Games-as-a-Service & Virtual Items Have Changed the Playbook Forever
    John Smedley
    President, Sony Online Entertainment
  • EverQuest and EverQuest II
    • In-game Marketplace and Virtual Item Sales added to SOE’s Top Two MMOs in December 2008
    • Over 60% of EQ & EQ II subscribers have purchased virtual items from the in-game Marketplace
    • Over 325 unique items available for purchase
    • Over 560,000 virtual items purchased LTD
    • Additional dedicated development resources support evolving business model
    • Items & Character Services improve player experience
  • EverQuest Marketplace
    Dedicated Marketplace Tab on Welcome Screen
  • EverQuest Marketplace
    Item preview with description and all details
    Search Functionality & Item Categories
    Add funds to your Wallet directly in-game
    Marketplace look and feel consistent with traditional EQ UI
  • EverQuest II Marketplace
    Dedicated placement in Welcome Screen with current Wallet Balance
  • EverQuest II Marketplace
    Items organized/catalogued by category and type
    Item preview includes item description and all details
    Add funds to your Wallet directly in-game
    Marketplace look and feel consistent with traditional EQ II UI
  • Free Realms
    • Free-2-Play 3D Virtual World Launched in April 2009 for Kids and Tweens
    • 9 million registered users in less than a year
    • Over 1,000 unique items available for purchase
    • Hybrid business model includes Membership, Virtual Item Commerce, and Advertising
    • Over 3 millionvirtual items purchased LTD
    • Robust cross-functional commerce team manages day-to-day item commerce, membership & game offerings
  • Free Realms Marketplace
    Website gateway to game world
  • Free Realms Marketplace
    Customized pre-game loading screens feature rotating content offers, promotions & advertisements
    POSA retail cards available at top retailers
  • Free Realms Marketplace
    Feature all-new virtual item content with dedicated loading screens
  • Free Realms Marketplace
    New player splash screen with 250 SC bonus
    Players introduced to virtual item categories upon entry
    Membership upgrade button
  • Free Realms Marketplace
    Membership splash screen upon entry
    Game content, items and discounts promote Membership benefits
  • Free Realms Marketplace
    Detailed daily Welcome Screen features:
    - What’s New
    • Friends
    • New Content
    • Virtual Items
    • Activities
    • Daily spin rewards
    • Add SC funds option
  • Free Realms Marketplace
    Marketplace integrated into UI (seamlessly)
  • Free Realms Marketplace
    Additional commerce UI built into game content
  • Free Realms Marketplace
    All commerce points lead to main Marketplace Storefront
    Item of the DayFeature
    Membership up-sell
    Top Sellers
    Item organization by categories
    Redeem game codes and retail POSA cards directly in-game
  • Free Realms Marketplace
    Active SC Marketplace
    Search functionality
    Funding directly in-game
  • Free Realms Marketplace
    Six funding options to purchase SC
  • Free Realms Marketplace
    Simple credit card account form with secure authentication
  • Free Realms Marketplace
    Easy to understand code redemption
  • Free Realms Marketplace
    Membership option available directly in-game
    Use Credit Card or SC for Membership purchase
  • Free Realms Marketplace
    Highly detailed virtual item listings
    Wallet balance, Add funds
  • Free Realms Marketplace
    Robust item preview feature…
  • Free Realms Marketplace
    Commerce window stays active for instant point-of-sale
    …showcases item directly on character in-game
  • Free Realms Marketplace
    SC icons denote virtual items for purchase
  • Free Realms Marketplace
    Virtual item commerce presented by NPCs
  • Free Realms Marketplace
    SC icon with NPC merchant opens Marketplace
  • Free Realms Marketplace
    Merchant takes you directly to specific virtual item for purchase
  • Free Realms Marketplace
    Web-based functionality includes:
    • Redeem-A-Code
    • Where to buy game cards
    • Fund Wallet option
  • Free Realms Marketplace
    Purchase SC via secure website or redeem retail POSA card
  • Pox Nora
    • Multiplayer Online Game That Combines a CCG With Turn-based Strategy in a Fantasy Setting
    • Pox Nora added to SOE’s suite of games in January 2009
    • Live Gamer Marketplace integrated in February 2010
    • Over 55 unique items for purchase including Packs, Avatars, Campaigns and Game Tokens
    • Station Cash and your Universal SOE Wallet can be used for all applicable SOE games (EQ, EQ II, FR, and Pox Nora)
  • POX NORA Marketplace
    Web-based Marketplace for the purchase of virtual items
  • POX NORA Marketplace
    Main Marketplace Page Features:
    • Universal Wallet balance
    • Add funds option
    • Item categories
    • Detailed item offerings
  • POX NORA Marketplace
    Pop up window details item, description, price and affordability
  • POX NORA Marketplace
    Multiplefunding options include Credit Card, Retail SC Cards and PayPal
  • POX NORA Marketplace
    Seamless integration with PayPal payment provider
  • POX NORA Marketplace
    Station Cash secure funding purchase via PayPal in under 30 seconds
  • POX NORA Marketplace
    Credit Card purchase method with stored payment option and simplified accountform
  • POX NORA Marketplace
    Multiple Credit Cards can be stored for future payment purchases
  • POX NORA Marketplace
    Click to buy items using Station Cash in your Wallet
  • POX NORA Marketplace
    Virtual item purchased in less than 5 seconds