More business prospects are opening email on mobile devices than through traditional webmail on a browser. It’s becoming increasingly imperative to provide the right content, in the right format, at the right time.
Justine Jordan and Janelle Johnson provide an overview of what marketers need to know about making email more mobile-friendly, as well as some simple steps to take in managing email marketing campaigns.
How to make email more mobile friendly
Best practices for mobile email
The future of mobile email