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National Payment Preference by Card Type: Direct Response
 

National Payment Preference by Card Type: Direct Response

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Today we released a state-by-state spend map that illustrates major credit card usage for direct response spending across the country. By analyzing approximately 20 million direct response ...

Today we released a state-by-state spend map that illustrates major credit card usage for direct response spending across the country. By analyzing approximately 20 million direct response transactions driven by television infomercials and home shopping networks, catalog call centers and online marketing programs over the course of Q1 2012, we were able to identify some trends in how consumers are paying. You’ll see there are major differences in the payment types used in different parts of the country.

For more visit: http://www.litle.com/blog/industry-trends/us-direct-response-payments-analysis

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    National Payment Preference by Card Type: Direct Response National Payment Preference by Card Type: Direct Response Presentation Transcript

    • PREPAID PREPAID Lowest Direct Response Spending by Per Capita