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Don't Press the Back Button: Optimizing Your Shopping Cart User Experience
 

Don't Press the Back Button: Optimizing Your Shopping Cart User Experience

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Online shoppers have high expectations when it comes to your website and mobile apps. They increasingly expect a user experience that is compelling and easy-to-use. But, how do you accomplish that? ...

Online shoppers have high expectations when it comes to your website and mobile apps. They increasingly expect a user experience that is compelling and easy-to-use. But, how do you accomplish that? Learn the current best practices in ecommerce website design including page presentation, upselling, checkout workflows, and more.

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    Don't Press the Back Button: Optimizing Your Shopping Cart User Experience Don't Press the Back Button: Optimizing Your Shopping Cart User Experience Presentation Transcript

    • DON’T PRESS THE BACK BUTTON Optimizing Your Shopping Cart User Experience #LCC2012backFriday, June 1, 12
    • #LCC2012backFriday, June 1, 12
    • SHOPPING IS EMOTIONAL Whether it’s that great new gadget or the perfect pair of shoes, people buy things because of emotion. What are some emotional influencers in shopping? #LCC2012backFriday, June 1, 12
    • PRIDE Feeling pride leads people to want nice watches, shoes, and clothing for going out #LCC2012backFriday, June 1, 12
    • COMFORT When people want to be comfy, they buy pampering items that make them feel good. #LCC2012backFriday, June 1, 12
    • GUILT Oh no! I said what? I did what? I have to make it better. #LCC2012backFriday, June 1, 12
    • BEING FIRST No one! I mean no one is going to have that before me! #LCC2012backFriday, June 1, 12
    • Even if it makes NO real sense...but you just have to have it. #LCC2012backFriday, June 1, 12
    • BUYING STAGE LIFECYCLE #LCC2012backFriday, June 1, 12
    • EXPERIENCE Creating an optimal online experience to satisfy these emotions is critical to online conversions and success #LCC2012backFriday, June 1, 12
    • LET’S GO SHOPPING #LCC2012backFriday, June 1, 12
    • WHAT WORKS? #LCC2012backFriday, June 1, 12
    • NAVIGATION/ADD TO CART #LCC2012backFriday, June 1, 12
    • IMAGERY/PROMOTION #LCC2012backFriday, June 1, 12
    • MULTIPLE PRODUCT VIEWS #LCC2012backFriday, June 1, 12
    • NAVIGATION/SEARCH #LCC2012backFriday, June 1, 12
    • VIDEO/PERSONAL FEEL #LCC2012backFriday, June 1, 12
    • VIDEO/PERSONAL FEEL #LCC2012backFriday, June 1, 12
    • VIDEO/PERSONAL FEEL #LCC2012backFriday, June 1, 12
    • WHAT DOESN’T WORK? #LCC2012backFriday, June 1, 12
    • COLOR HEAVY/HARD TO NAVIGATE #LCC2012backFriday, June 1, 12
    • COLOR HEAVY/HARD TO NAVIGATE #LCC2012backFriday, June 1, 12
    • ADS/NO DESCRIPTION #LCC2012backFriday, June 1, 12
    • DULL/ADS/HARD TO NAVIGATE #LCC2012backFriday, June 1, 12
    • HOT MESS #LCC2012backFriday, June 1, 12
    • BEST PRACTICES IN PRODUCT DISPLAY #LCC2012backFriday, June 1, 12
    • IN ACTION IMAGERY Easier to relate with how something works or wears when it is being used #LCC2012backFriday, June 1, 12
    • VIDEO Video demos of products or services are a great way to relate with users – they also create a 30% higher conversion (*CBS Interactive Business Network) #LCC2012backFriday, June 1, 12
    • EFFICIENT SEARCH 80% of users are likely to abandon a site if search functionality is not good (Google Enterprise). Search is key to selling. #LCC2012backFriday, June 1, 12
    • IMAGE INSPIRATION Let users visualize and cross buy with other products that “look” good or “work” together. #LCC2012backFriday, June 1, 12
    • HOW TO BE DISRUPTIVE Trends in eCommerce #LCC2012backFriday, June 1, 12
    • TREND 1: DISRUPTIVE EXPERIENCES • Rich commerce • Single Page Stores • Simple Stores • Dynamic Pricing #LCC2012backFriday, June 1, 12
    • TREND 2: SOCIAL COMMERCE • Buyer Communities • Group-Buy • Shop and Share • Curation • Community Recommendations • Co-Browsing • Facebook Commerce #LCC2012backFriday, June 1, 12
    • TREND 3: MOBILE • Couch commerce • Mobile apps • Personalization • Tablet catalogues • New mobile devices screens #LCC2012backFriday, June 1, 12
    • TOP 5 TAKE-AWAYS • Buying is emotional • Use best practices in product presentation and user experience • Be disruptive with technology • Use social media • Extend your existing shopping experience with Mobile #LCC2012backFriday, June 1, 12
    • CONCLUSION Combining buyer’s emotions, rich user experiences, while using disruptive technology, you can help users buy what they really want, or want they may not think they want, and increase conversions. #LCC2012backFriday, June 1, 12
    • THANK YOU For Listening Bob Leland bleland@litle.com @bleland #LCC2012backFriday, June 1, 12