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The Third Gear - Enlistment

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The third gear is enlistment where you invite your customers to participate in a whole new way by becoming more involved. Customers can enlist by helping you acquire other customers, or by creating a …

The third gear is enlistment where you invite your customers to participate in a whole new way by becoming more involved. Customers can enlist by helping you acquire other customers, or by creating a new product.

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  • 1. Œ consume  share Ž curate  create  co-create enlistment turns customers into advocates and then influencers (superfans), which complement each other enlistment is the deepest form of engagement, where brands and customers co-create value for everyone gamification helps deepen engagement by getting players into flow but gamification is hard only gamification done right to leads to sustainable co-creation enlisting superfans increases scale and effectiveness— and they help acquire more potential customers is your enlistment gear spinning? • Are you actively co-creating with your customers? • Do you adapt to your customer community? Do you learn from your customers and implement their ideas? • Do you make it easy for your customers to adapt to your company? Do you engage your customers and provide them with information about your business? • Do you have a long-term gamification strategy? Do you have a wide array of available rewards and reinforcement mechanisms at different timescales? Do you level up your customers constantly to match their skills and ability? • Do you guard against the unintended consequences of gamification? How do you mitigate cheating, addiction and overjustification? • Do you have strategies for moving customers from extrinsic rewards to intrinsic motivation? your turbo gear, the gear that invites your customers to participate in the business in a whole new way key challenge: securing, motivating and sustaining participation. Lithium social software helps the world’s most iconic brands increase loyalty, reduce support costs, drive word-of-mouth marketing and accelerate innovation. The leader in social customer experience, our SaaS platform turns social customer knowledge into support at scale and customer passion into competitive edge.