Social Media Goals Lead the Social Media space for retail and beauty Connect with clients by fostering a dialogue and creating a compelling Sephora presence everywhere they are talking about beauty Drive sales and loyalty Showcase Sephora’s service and expertise in beauty Elevate our brand by innovating in new channels
Social Evolution BT on 1.5 MM 2 MM 246 FB K Likes Reviews Followers
Turning online connections into offline action
They Don’t Just Talk! BeautyTalkers spend 2.5x more $ Super users spend 10x more $ This is their day job! Average super user spend 36.5 hrs/week on BeautyTalk
What WorksUnify Brand Voice theusers to personalize Feed Allow conversation and Learn Listen Keep it Fresh
What’s Next? Deepen Engagement – Keep superusers coming back with special panels and offers to make them feel like VIPs – Give superusers the inside scoop on new community updates Create a social hub for all Sephora activity – Bring social cred with you on FB, get credit for writing reviews and visiting stores – Help us help you Be the go-to destination for all things beauty!
The Sephora Hauls Videosephora.com/beautyadvice lithium.com