WOMMA Welcomes You To                        SUMMIT 2011   From ‘Likes’ to ‘Loves’BeautyTalk and Sephora’s Social Evolution
Candace SimsCommunity Manager, Sephora               Paul Gilliham               Director, Customer Marketing, Lithium
I love this story…
I know Sephora,but who are you?We help brandsdiscover, engageand work with theirmost passionate andknowledgeable fans     ...
While the journey is important,   need to establish the destinationPassionate,engaged socialcustomers workwith you, act on...
What does it look like? Brand Nation Video
Candace SimsCommunity Manager, Sephora
Social Media Goals Lead the Social Media space for retail and beauty Connect with clients by fostering a dialogue and  c...
Social Evolution                      BT on                   1.5 MM                   2 MM                   246 FB      ...
Why BeautyTalk?Capture the conversation
Why BeautyTalk?Which is more helpful?
Turning online connections into offline action
They Don’t Just Talk! BeautyTalkers spend 2.5x more $ Super users spend 10x more $ This is their day job! Average  supe...
What WorksUnify Brand Voice theusers to personalize             Feed               Allow conversation and Learn           ...
What’s Next? Deepen Engagement  – Keep superusers coming back with special panels    and offers to make them feel like VI...
The Sephora Hauls Videosephora.com/beautyadvice      lithium.com
WOMMA Summit 2011: Sephora's Social Evolution
Upcoming SlideShare
Loading in...5
×

WOMMA Summit 2011: Sephora's Social Evolution

5,819

Published on

How Sephora drove their social evolution with their Beauty Talk Community

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,819
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

WOMMA Summit 2011: Sephora's Social Evolution

  1. 1. WOMMA Welcomes You To SUMMIT 2011 From ‘Likes’ to ‘Loves’BeautyTalk and Sephora’s Social Evolution
  2. 2. Candace SimsCommunity Manager, Sephora Paul Gilliham Director, Customer Marketing, Lithium
  3. 3. I love this story…
  4. 4. I know Sephora,but who are you?We help brandsdiscover, engageand work with theirmost passionate andknowledgeable fans confidential
  5. 5. While the journey is important, need to establish the destinationPassionate,engaged socialcustomers workwith you, act on Brandyour behalf driveand value to the Nationbusiness 6
  6. 6. What does it look like? Brand Nation Video
  7. 7. Candace SimsCommunity Manager, Sephora
  8. 8. Social Media Goals Lead the Social Media space for retail and beauty Connect with clients by fostering a dialogue and creating a compelling Sephora presence everywhere they are talking about beauty Drive sales and loyalty Showcase Sephora’s service and expertise in beauty Elevate our brand by innovating in new channels
  9. 9. Social Evolution BT on 1.5 MM 2 MM 246 FB K Likes Reviews Followers
  10. 10. Why BeautyTalk?Capture the conversation
  11. 11. Why BeautyTalk?Which is more helpful?
  12. 12. Turning online connections into offline action
  13. 13. They Don’t Just Talk! BeautyTalkers spend 2.5x more $ Super users spend 10x more $ This is their day job! Average super user spend 36.5 hrs/week on BeautyTalk
  14. 14. What WorksUnify Brand Voice theusers to personalize Feed Allow conversation and Learn Listen Keep it Fresh
  15. 15. What’s Next? Deepen Engagement – Keep superusers coming back with special panels and offers to make them feel like VIPs – Give superusers the inside scoop on new community updates Create a social hub for all Sephora activity – Bring social cred with you on FB, get credit for writing reviews and visiting stores – Help us help you Be the go-to destination for all things beauty!
  16. 16. The Sephora Hauls Videosephora.com/beautyadvice lithium.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×