0
Building a Brand Nation         October 6, 2011         Katy Keim         Chief Marketing Officer, Lithium         @katyke...
breakfastnetworkinginformation              2
contextpossibilitiesnext steps                3
why likes to loves?       @katykeim #L2LTour   4
transformation           @katykeim #L2LTour   5
to     @katykeim #L2LTour   6
reinventing thetelecom company                  @katykeim #L2LTour   7
the change in the customerfan               “I acknowledge you”engaged           “I want something from you”advocate      ...
@katykeim #L2LTour   9
@katykeim #L2LTour   12
the change in the business  Passionate,  engaged social  customers             Your Brand  who love you,           Nation ...
we build brand nationsvibrant online communities full of passionate, engaged social customers                             ...
@katykeim #L2LTour   15
real thinkersreal customersreal possibilitiesreal results                     16
Peter Kim                Archana Shrotriya     Christopher BaccusChief Strategy Officer   Web Support Manager   Executive ...
Building a Brand Nation         October 6, 2011         Peter Kim         Chief Strategy Officer, Dachis Group         @pe...
From Likes To Loves - In Social BusinessPeter KimChief Strategy Officer6 October 2011
About Dachis Group.® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour We are 200+ professionals worldwide        ...
From Likes To Loves - In Social Business | 6 October 2011                 @peterkim #L2LTour We’ve worked with...         ...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour We have delivered 500+ Social Media Solutio...
Let’s begin with the end in mind® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour The goal: create business value® 2011 Dachi...
® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011                                                                 ...
From Likes To Loves - In Social Business | 6 October 2011                                                                 ...
From Likes To Loves - In Social Business | 6 October 2011                                                     @peterkim #L...
From Likes To Loves - In Social Business | 6 October 2011     @peterkim #L2LTour Self vs. Work• We all have different leve...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour A better culture drives financial performan...
From Likes To Loves - In Social Business | 6 October 2011                                                                 ...
® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Facebook® 2011 Dachis Group. Confidential a...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Twitter® 2011 Dachis Group. Confidential an...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour YouTube® 2011 Dachis Group. Confidential an...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Then: Second Life® 2011 Dachis Group. Confi...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Now: “game-ification” e.g. FarmVille, GagaV...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Then: widgets® 2011 Dachis Group. Confident...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Now: apps® 2011 Dachis Group. Confidential ...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Then: photosharing® 2011 Dachis Group. Conf...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour Now: instant awareness® 2011 Dachis Group. ...
From Likes To Loves - In Social Business | 6 October 2011                                                                 ...
® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011                                             @peterkim #L2LTour F...
From Likes To Loves - In Social Business | 6 October 2011                                           @peterkim #L2LTour Rew...
From Likes To Loves - In Social Business | 6 October 2011                                                              @pe...
® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour        ‣        22 million fans        ‣   ...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour® 2011 Dachis Group. Confidential and Propri...
From Likes To Loves - In Social Business | 6 October 2011                                                                 ...
From Likes To Loves - In Social Business | 6 October 2011   @peterkim #L2LTour The goal: create business value® 2011 Dachi...
Thank you+ 1 512-275-7825peter.kim@dachisgroup.com
Nerd Network            &Embracing our customers for  Software Development
Archana ShrotriyaWeb Support ManagerLithium Likes to Love Tour     October 6th, 2011
•   Long-Term Growth and Profitability                                                  $1000•   $873M Revenue in 2010; $2...
What We DoWe equip engineers and scientists with tools that accelerateproductivity, innovation and discovery.   Low-Cost M...
From Kindergarten to Rocket Science
NI Forums
User Engagement
Rewards and Reputation Enthusiasts, Proven Zealots 5 Knights of NI!                               Favorite hat to wear at ...
NI Community Facts• NI first launched support forums around 1999• Lithium Discussion Forums were implemented in 2004• More...
More active equals more satisfied and loyal                                       Satisfaction and Loyalty Metrics by NI C...
ni.com/ideas
Co-InnovationIdea Facts:  2,400 ideas submitted  (initial goal 500)  more than 47,800 votes  9,470 comments on ideas
ni.com/ideas Idea Exchange FeaturesDistribute Tools Now Work on     Boolean Function Accepts         Connector Pane Always...
R&D Welcomes Customer
2 Forrester Groundswell Awards (B2B) 2008 Supporting Category Winner: Nerd   Network: Building an Online   Community for D...
Questions, Ideas, Comments?
Activating the AdvocateChristopher BaccusAT&TExecutive Director of Digital & Social Media
83
Advocatenoun1. a person who speaks or writes in support or defense   of a person, cause, etc2. a person who pleads for or ...
86
87
Your advocates don’t careabout the platform. They careabout the experience, theirreputation, and lastly if thebrand positi...
90
Sometimes advocacy                         is about sharing the                         community contract                ...
Advocates want to be seen as valuable “Fans” are seeking ways to extend their importance and recognition when they engage ...
Advocates Want Acknowledgement from Brands93                    A Field Guide to Brand Advocates. Dr. Kathleen R. Ferris-C...
1,473% Increasein Self-Identified“Defenders of the Brand”94
Use your sponsorships     to enable exclusive     access and content for     customers95
96
Thank You     Christopher Baccus, christopher.n.baccus@att.com. @cbaccus     Follow us on Facebook.com/ATT and @ATT on Twi...
the must haves in a brand nation▪ engaging▪ scalable▪ everywhere▪ measurable                              @katykeim #L2LTo...
engaging through interaction styles     forums        ideas        reviews     contests      q&a          videos          ...
engaging through reputation & recognition                               @katykeim #L2LTour   101
scalable through peer to peer                                @katykeim #L2LTour   102
scalable through superfans’ influence  Aandms          KachiWachi           RealGeorgeW                   Distinguished   ...
scalable through superfans’ influence                              @katykeim #L2LTour   104
scalable through superfans’ influence                              @katykeim #L2LTour                                     ...
everywhere. where your customers are.    owned community sites   Facebook                                                 ...
everywhere. definitely on facebook                               @katykeim #L2LTour                                       ...
measurable insights, engagement and response                                 @katykeim #L2LTour   108
Sometimes, love isnot enough.                     10
Sometimes, love isnot enough.                     11
brand nations grow brand loyalty                              @katykeim #L2LTour                                          ...
brand nations drive sales                            @katykeim #L2LTour
brand nations reduce costs                             @katykeim #L2LTour
brand nations accelerate ideas                                 @katykeim #L2LTour
next steps1       today        2   this month       3 before Dec 1                                            3 months fre...
Lithium Likes to Loves Tour Dallas
Lithium Likes to Loves Tour Dallas
Lithium Likes to Loves Tour Dallas
Lithium Likes to Loves Tour Dallas
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Transcript of "Lithium Likes to Loves Tour Dallas"

  1. 1. Building a Brand Nation October 6, 2011 Katy Keim Chief Marketing Officer, Lithium @katykeimDallas We’re Tweeting! Join the conversation at #L2LTour
  2. 2. breakfastnetworkinginformation 2
  3. 3. contextpossibilitiesnext steps 3
  4. 4. why likes to loves? @katykeim #L2LTour 4
  5. 5. transformation @katykeim #L2LTour 5
  6. 6. to @katykeim #L2LTour 6
  7. 7. reinventing thetelecom company @katykeim #L2LTour 7
  8. 8. the change in the customerfan “I acknowledge you”engaged “I want something from you”advocate “I act for me and for you”superfan “I belong because of you” @katykeim #L2LTour
  9. 9. @katykeim #L2LTour 9
  10. 10. @katykeim #L2LTour 12
  11. 11. the change in the business Passionate, engaged social customers Your Brand who love you, Nation not like you @katykeim #L2LTour 13
  12. 12. we build brand nationsvibrant online communities full of passionate, engaged social customers @katykeim #L2LTour 14
  13. 13. @katykeim #L2LTour 15
  14. 14. real thinkersreal customersreal possibilitiesreal results 16
  15. 15. Peter Kim Archana Shrotriya Christopher BaccusChief Strategy Officer Web Support Manager Executive Director, Digital & Social Media @katykeim #L2LTour 17
  16. 16. Building a Brand Nation October 6, 2011 Peter Kim Chief Strategy Officer, Dachis Group @peterkimDallas We’re Tweeting! Join the conversation at #L2LTour
  17. 17. From Likes To Loves - In Social BusinessPeter KimChief Strategy Officer6 October 2011
  18. 18. About Dachis Group.® 2011 Dachis Group. Confidential and Proprietary
  19. 19. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We are 200+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney® 2011 Dachis Group. Confidential and Proprietary
  20. 20. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We’ve worked with... Fortune 100® 2011 Dachis Group. Confidential and Proprietary
  21. 21. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We have delivered 500+ Social Media Solutions® 2011 Dachis Group. Confidential and Proprietary
  22. 22. Let’s begin with the end in mind® 2011 Dachis Group. Confidential and Proprietary
  23. 23. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value® 2011 Dachis Group. Confidential and Proprietary
  24. 24. ® 2011 Dachis Group. Confidential and Proprietary
  25. 25. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  26. 26. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour From institutions to individuals® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  27. 27. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour If you had to describe your relationship with work...1 Me Work 2 Me Work 3 Me Work 4 Me Work 5 Me W ork 6 Me Wo rk 7 Me Work® 2011 Dachis Group. Confidential and Proprietary
  28. 28. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Self vs. Work• We all have different levels of thinking about ourselves. • Do you your employees consider themselves independent agents or team members?® 2011 Dachis Group. Confidential and Proprietary
  29. 29. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour A better culture drives financial performanceSource: Great Place To Work Institute® 2011 Dachis Group. Confidential and Proprietary
  30. 30. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Create: start with culture® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  31. 31. ® 2011 Dachis Group. Confidential and Proprietary
  32. 32. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Facebook® 2011 Dachis Group. Confidential and Proprietary
  33. 33. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Twitter® 2011 Dachis Group. Confidential and Proprietary
  34. 34. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour YouTube® 2011 Dachis Group. Confidential and Proprietary
  35. 35. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Then: Second Life® 2011 Dachis Group. Confidential and Proprietary
  36. 36. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Now: “game-ification” e.g. FarmVille, GagaVille® 2011 Dachis Group. Confidential and Proprietary
  37. 37. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Then: widgets® 2011 Dachis Group. Confidential and Proprietary
  38. 38. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Now: apps® 2011 Dachis Group. Confidential and Proprietary
  39. 39. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Then: photosharing® 2011 Dachis Group. Confidential and Proprietary
  40. 40. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Now: instant awareness® 2011 Dachis Group. Confidential and Proprietary
  41. 41. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Communicate in new, compelling ways® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  42. 42. ® 2011 Dachis Group. Confidential and Proprietary
  43. 43. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Fun stuff® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM
  44. 44. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Rewarding stuff® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com
  45. 45. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Emotional stuff® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
  46. 46. ® 2011 Dachis Group. Confidential and Proprietary
  47. 47. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  48. 48. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour ‣ 22 million fans ‣ 150 million monthly post views ‣ 10 million fans interacting monthly ‣ 90 countries ‣ Translated into every major language® 2011 Dachis Group. Confidential and Proprietary
  49. 49. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  50. 50. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  51. 51. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  52. 52. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  53. 53. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  54. 54. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  55. 55. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  56. 56. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  57. 57. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  58. 58. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  59. 59. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  60. 60. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Use the right tools for the right jobs® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  61. 61. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value® 2011 Dachis Group. Confidential and Proprietary
  62. 62. Thank you+ 1 512-275-7825peter.kim@dachisgroup.com
  63. 63. Nerd Network &Embracing our customers for Software Development
  64. 64. Archana ShrotriyaWeb Support ManagerLithium Likes to Love Tour October 6th, 2011
  65. 65. • Long-Term Growth and Profitability $1000• $873M Revenue in 2010; $253M in Q2• 6,100+ Employees Worldwide Net Revenue in Millions• Operations in 40+ countries• Cash and short-term investments of $320M $500• “100 Best Companies to Work For” 1977 2010$0
  66. 66. What We DoWe equip engineers and scientists with tools that accelerateproductivity, innovation and discovery. Low-Cost Modular Measurement and Highly Integrated Control Hardware Productive Software Development Tools Systems Platforms
  67. 67. From Kindergarten to Rocket Science
  68. 68. NI Forums
  69. 69. User Engagement
  70. 70. Rewards and Reputation Enthusiasts, Proven Zealots 5 Knights of NI! Favorite hat to wear at NIWeekPrincess Shrubbery from NI Sword Teddy Bear (Avatar)
  71. 71. NI Community Facts• NI first launched support forums around 1999• Lithium Discussion Forums were implemented in 2004• More than 250,000 registered users• The more active a customer is with NI Community the more satisfied and loyal they are to NI.• LabVIEW Idea Exchange launched in July 2009• Mobile Optimized Forums launched in July 2011
  72. 72. More active equals more satisfied and loyal Satisfaction and Loyalty Metrics by NI Community Usage Daily / Weekly Monthly Few Times a Year NeverExtremelySatisfied/ LikelyNot at allSatisfied / Your OVERALL satisfaction Recommend National Purchase the same product(s) Purchase new product(s) orLikely with National Instruments Instruments to a colleague or service(s) again from service(s) from National National Instruments InstrumentsSource: US/CA Q2 2011 Customer Loyalty SurveyQ. How frequently do you visit the NI Community or forums to read content, share code, and so on? (Single select)Q. Now, considering everything about National Instruments in terms of the available product information, sales representatives, ordering process, products, andsupport/services, how would you rate your overall satisfaction with National Instruments? Q. How likely you are to do the following?
  73. 73. ni.com/ideas
  74. 74. Co-InnovationIdea Facts: 2,400 ideas submitted (initial goal 500) more than 47,800 votes 9,470 comments on ideas
  75. 75. ni.com/ideas Idea Exchange FeaturesDistribute Tools Now Work on Boolean Function Accepts Connector Pane AlwaysWires Error Cluster & Error Constant Visible on Front Panel In Functions Palette Plot Visible Checkbox on Indication that Constant is Ignore All Missing SubVI Legend Linked to a Type Def & Create Button Type Def from Block Diagram Accelerate your productivity
  76. 76. R&D Welcomes Customer
  77. 77. 2 Forrester Groundswell Awards (B2B) 2008 Supporting Category Winner: Nerd Network: Building an Online Community for Developers 2010 Embracing Category Winner: Embracing our Customers for Software Development
  78. 78. Questions, Ideas, Comments?
  79. 79. Activating the AdvocateChristopher BaccusAT&TExecutive Director of Digital & Social Media
  80. 80. 83
  81. 81. Advocatenoun1. a person who speaks or writes in support or defense of a person, cause, etc2. a person who pleads for or in behalf of another
  82. 82. 86
  83. 83. 87
  84. 84. Your advocates don’t careabout the platform. They careabout the experience, theirreputation, and lastly if thebrand positively recognizes it. 89
  85. 85. 90
  86. 86. Sometimes advocacy is about sharing the community contract with those new to the groupOther times it’s abouthelping to solve asimple problem. 91
  87. 87. Advocates want to be seen as valuable “Fans” are seeking ways to extend their importance and recognition when they engage with us. A Field Guide to Brand Advocates. Dr. Kathleen R. Ferris-Costa. BzzAgent Funded Research. June 201192 A Field Guide to Brand Advocates. Dr. Kathleen R. Ferris-Costa. BzzAgent Funded Research. June 2011
  88. 88. Advocates Want Acknowledgement from Brands93 A Field Guide to Brand Advocates. Dr. Kathleen R. Ferris-Costa. BzzAgent Funded Research. June 2011
  89. 89. 1,473% Increasein Self-Identified“Defenders of the Brand”94
  90. 90. Use your sponsorships to enable exclusive access and content for customers95
  91. 91. 96
  92. 92. Thank You Christopher Baccus, christopher.n.baccus@att.com. @cbaccus Follow us on Facebook.com/ATT and @ATT on Twitter98 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
  93. 93. the must haves in a brand nation▪ engaging▪ scalable▪ everywhere▪ measurable @katykeim #L2LTour 99
  94. 94. engaging through interaction styles forums ideas reviews contests q&a videos @katykeim #L2LTour 10
  95. 95. engaging through reputation & recognition @katykeim #L2LTour 101
  96. 96. scalable through peer to peer @katykeim #L2LTour 102
  97. 97. scalable through superfans’ influence Aandms KachiWachi RealGeorgeW Distinguished Trusted Contributor Counsellor Logitech LegendMember: 3/2010 Member: 2/2009 Member: 5/2006 2161 Kudos 322 Kudos 748 Kudos 9,369 Posts 4,527 Posts 45,136 Posts 378 Total Tags @katykeim #L2LTour 40 Total Tags 103
  98. 98. scalable through superfans’ influence @katykeim #L2LTour 104
  99. 99. scalable through superfans’ influence @katykeim #L2LTour 10
  100. 100. everywhere. where your customers are. owned community sites Facebook mobile & Twitter enhancing the in-Store experience @katykeim #L2LTour 10
  101. 101. everywhere. definitely on facebook @katykeim #L2LTour 10
  102. 102. measurable insights, engagement and response @katykeim #L2LTour 108
  103. 103. Sometimes, love isnot enough. 10
  104. 104. Sometimes, love isnot enough. 11
  105. 105. brand nations grow brand loyalty @katykeim #L2LTour 11
  106. 106. brand nations drive sales @katykeim #L2LTour
  107. 107. brand nations reduce costs @katykeim #L2LTour
  108. 108. brand nations accelerate ideas @katykeim #L2LTour
  109. 109. next steps1 today 2 this month 3 before Dec 1 3 months free 3 months free let’s discuss your let’s discuss your meet customers meet customers with a one year with a one year needs and brand needs and brand and view demos and view demos subscription to subscription to report report LevelUp or SMM LevelUp or SMM @katykeim #L2LTour 11
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