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How Customer Communities Power Word-of-Mouth Marketing
 

How Customer Communities Power Word-of-Mouth Marketing

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Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) ...

Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.

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    How Customer Communities Power Word-of-Mouth Marketing How Customer Communities Power Word-of-Mouth Marketing Document Transcript