With us today… Jeremiah Owyang Katy Keim Partner and Principal Analyst CMO Altimeter Group Lithium @jowyang @katykeim #LithCast 2
Business hasn‟t changed, but thecustomer has…..22 hrs/week online Ave. Facebook 74% expect a A mere 17% of 5+ hrs/week user: 130 friends. response from consumers trust in social media Ave. Twitter user: a company corporate or product 300 followers online in 1 hour advertising #LithCast 3
Lithium Builds Brand NationsVibrant online communities full of passionate,engaged social customers. #LithCast 4
why Lithium? Deep Rich SocialEngagement Analytics Success Identify and cultivate Optimize social investments Drive real ROI –superfans in Facebook and with performance data, measured in $ millions by across your website benchmarking, social media many of our customers monitoring, and more #LithCast 6
7 Facebook Page Marketing The 8 Success CriteriaJeremiah OwyangPartner, Altimeter Group
42About UsAltimeter Group is a Silicon Valley-based strategy research andconsulting firm that provides companies with a pragmaticapproach to disruptive technologies. We have four areas offocus: Leadership and Management, Customer Strategy,Enterprise Strategy, and Innovation and Design.Visit us at http://www.altimetergroup.com or firstname.lastname@example.org. #LithCast
Social media marketing challenges Fickle Low Limited No Reputation Fans Engagement Measurement or SuperfansGrowth slowing Fleeting Limited success No influencer conversations metrics identificationHigh attrition rate Likes only Content decay No performance No user differentiation Limited interaction metrics styles #LithCast 43
your Facebook strategy Increase ● Use apps to generate compelling contentEngagement ● Drive repeat visits ● Use gaming mechanics to create superfansBuild Loyalty ● Recognize top contributors to reward behavior ● Curate content to increase relevancy ● Increase superfans and influencers Measure ● Generate valuable ideas and answered questions Success ● Improve SEO and call deflection ● Improve activity levels, sentiment, and buzz #LithCast 44
your Facebook strategy Fast and Easy Deep Engagement ComprehensiveFacebook App Creation Tools Analytics Contests Ideas Q&A #LithCast 45
Facebook ACTivity score FACTs is a measure of brand‟s investment and its level of engagement with their customers on Facebook: • fan pages • company posts • custom apps on fan pages • engagement on apps • fans collected • fan posts • likes on wall posts #LithCast 46
Q&A Jeremiah Owyang Katy Keim Partner and Principal Analyst CMO Altimeter Group Lithium @jowyang @katykeim #LithCast 47
Sept 14 – Oct 19Likes aren’t Silicon Valley Orange Countyenough. Washington DC AmsterdamJoin us for the Lithium Likes to Loves ChicagoWorld Tour in your favorite city and Londonfind out how to turn your social Dallascustomers into a brand nation. Sydney MunichRegister now!http://www.lithium.com/conference/likestoloves/ #LithCast 48
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