LevelUp on Facebook
 

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LevelUp your Facebook strategy with peer-to-peer engagement

LevelUp your Facebook strategy with peer-to-peer engagement

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  • But if you are going to count all the facts about Facebook, count these too. 91% have abandoned at least one brand on Facebook, email or Twitter.81% have either unliked or removed company posts from their Facebook feed.71% report being more selective about “liking” a company on Facebook.
  • Or, it can’t scale
  • What and How
  • What and How
  • Curate best wall posts, comments to encourage sharing, better postingSpotlight users to create a sense of belonging“Bury” stupid posts by foregrounding smart onesEncourage “likes” as a voting scheme, similar to “kudos”After, the best and most provoking useful content can be curated by users and prominently featured to advance the conversation
  • Classify and display wall content as ideas, Q&A, etc.Encourage submission of purposeful contentCreate opportunities to shareIntroduce new interaction stylesShare content across multiple branded Facebook pages
  • Every Facebook page is an ongoing contestUsers can “win” on a daily basis, creating more opportunities for participation and sharingSuperfans, once identified, are useful in other permission-based marketing
  • Natural language processing to find sentiment, extract interesting contentReporting on basic Facebook metrics (likes, comments, posts)Comparison to social activity on other channelsSingle dashboard across multiple pagesMeasures of engagement depth, not just total fans and commentsAnalytics around top brand advocates on FacebookGive the FB analytics away for free to sell Atlas??? Question to drive everywhere—Facebook analytics is something nothing that they have heard it. Bury the Facebook Health Index within that free analytics product

LevelUp on Facebook Presentation Transcript

  • 1. Product Marketing
  • 2. 2
    750MM+ users is unbelievable reach
    marketers plan to invest in Facebook
    76%
    * Society of Digital Agencies 2011
  • 3. everyone wants to tap this asset
    35%describe their 2011 Facebook goal as accumulating more fans.
    * 2011 Mashable poll
    3
  • 4. 4
    FickleFans
    Growth slowing
    High Attrition rate
    Likes only
    Limited Measurement
    Limited success metrics
    No performance metrics
    No Reputation or Superfans
    No influencer identification
    No user differentiation
    Low Engagement
    Limited interaction styles
    Fleeting conversations
    Content decay
    there are challenges. ‘like’ is not enough
  • 5. fans are getting fickle
    91%
    81%
    71%
    have abandoned at least one brand on Facebook or Twitter
    have either unliked or removed company posts from their Facebook feed.
    report being more selective about “liking” a company on Facebook.
    5
  • 6. Facebook has not generated returns beyond simple broadcast reach.
    The engagement isn’t as high as hoped
    Average facebook impressions per post: 50
    6
  • 7. and it’s tough to tell who is who
    Customer?Influencer?
    Live prospect?
    Badvocate?
    7
  • 8. Marketers want a Facebook solution that drives business results
    8
    Deeper Engagement
    Richer Analytics
    Proven Return
  • 9. 9
    +
    DEPTH
    REACH
  • 10. to effectively compete
    10
    Engage withyour customers
    Consistent brand communication
    Timely insights
    Build loyaltywith superfans
    Personalizedcustomer experience
  • 11. Uniquely positioned to deliver business results
    11
    Rich
    Analytics
    Community Expertise
    Deep
    Engagement
  • 12. 12
    uniquely positioned to deliver business results
    • Apps interactions encourage repeat visits
    • 13. Gaming mechanics build brand loyalty
    • 14. Rank & reputation system spurs involvement
    Deep
    Engagement
    • Superfan Identification
    • 15. Sentiment analysis
    • 16. Comparative analysis
    Rich
    Analytics
    • Curation preserves high quality content
    • 17. Benchmarking and best practices
    • 18. Enterprise support and scale
    Community Expertise
  • 19. fight content decay
    The best and most provoking content can be curated and spotlighted.
    Encourages better posting and advances the conversation.
    13
  • 20. content with a purpose
    Rich meaningful interaction styles such as contest, ideas, Q&A to direct user content and sharing.
    Share content across Facebook pages.
    14
  • 21. find the superfans
    Deep rank and reputation to understand the most important participants and incentivize participants to do the right thing.
    15
  • 22. extract intelligence & go deeper
    Brings the power of listening to Facebook to have true analytics and the ability to compare against other channels.
    16
  • 23. 17
    delivering social success to top brands
  • 24. 18
  • 25. About Lithium
    19
  • 26. 20
    About Lithium
    The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.
    The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.
    For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.
    www.lithium.com.
  • 27. why Lithium?
    21
    DeepEngagement
    Rich
    Analytics
    Social Success
    Rich data for analysis, benchmarking, and optimizing your social investments.
    Great experiences for your most passionate contributors—your superfans.
    Driving real business outcomes.
    www.lithium.com.
  • 28. recognized leadership
    22
    Lithium is Number 1 in:
    Current offering
    Features
    Strategy
    Clients
    November 2010 “The Forrester Wave™: Community Platforms, Q4 2010”
    www.lithium.com.
  • 29. Lithium Resources
    23
    What to Expect from Facebook Whitepaper
    Facebook and Beyond Whitepaper
    Gartner Magic Quadrant for Social CRM Q3 2011
    Forrester Wave for Community Platforms Q4 2010
    The Lithium Social Customer Suite
    Lithium Community Platforms
    Lithium Social Media Monitoring
    Lithium Customer Intelligence Center
    LevelUp for Facebook