2 750MM+ users is unbelievable reach marketers plan to invest in Facebook 76% * Society of Digital Agencies 2011
everyone wants to tap this asset 35%describe their 2011 Facebook goal as accumulating more fans. * 2011 Mashable poll 3
4 FickleFans Growth slowing High Attrition rate Likes only Limited Measurement Limited success metrics No performance metrics No Reputation or Superfans No influencer identification No user differentiation Low Engagement Limited interaction styles Fleeting conversations Content decay there are challenges. ‘like’ is not enough
fans are getting fickle 91% 81% 71% have abandoned at least one brand on Facebook or Twitter have either unliked or removed company posts from their Facebook feed. report being more selective about “liking” a company on Facebook. 5
Facebook has not generated returns beyond simple broadcast reach. The engagement isn’t as high as hoped Average facebook impressions per post: 50 6
and it’s tough to tell who is who Customer?Influencer? Live prospect? Badvocate? 7
Marketers want a Facebook solution that drives business results 8 Deeper Engagement Richer Analytics Proven Return
20 About Lithium The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. www.lithium.com.
why Lithium? 21 DeepEngagement Rich Analytics Social Success Rich data for analysis, benchmarking, and optimizing your social investments. Great experiences for your most passionate contributors—your superfans. Driving real business outcomes. www.lithium.com.
recognized leadership 22 Lithium is Number 1 in: Current offering Features Strategy Clients November 2010 “The Forrester Wave™: Community Platforms, Q4 2010” www.lithium.com.
Lithium Resources 23 What to Expect from Facebook Whitepaper Facebook and Beyond Whitepaper Gartner Magic Quadrant for Social CRM Q3 2011 Forrester Wave for Community Platforms Q4 2010 The Lithium Social Customer Suite Lithium Community Platforms Lithium Social Media Monitoring Lithium Customer Intelligence Center LevelUp for Facebook