Aesthetics - Sight Sound Motion


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Group 1, Chapter 1


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Aesthetics - Sight Sound Motion

  1. 1. Group 1, Chapter 1<br />Lisette LaForge<br />Joe Tomasso<br />Michelle Soriano<br />Victoria McCune<br />Aisha Walden<br />Fatima Ismail<br />Brandan Burton<br />
  2. 2. Old Spice Guy<br />Lisette LaForge<br />
  3. 3. Applied Aesthetics & Art<br />The way one scene flows into the next is skillful and artful<br />The scenes need to be designed and composed to come across the media well.<br />
  4. 4. Applied Aesthetics & Contextual Perception<br />The book says, “When we look at an event, we are constantly engaging in judging one aspect of it against another aspect or another event.”<br />In the commercial we are judging ‘our man’ against the old spice man, a contextual and aesthetic judgement.<br />
  5. 5. Aesthetic Context<br />This is a gut reaction, and an immediate feeling.<br />How did it feel when the old spice guy is suddenly on a horse?<br />
  6. 6. Applied Media Aesthetics<br />Lighting – bright and on the old spice guy<br />Sound – bold and direct<br />Both interact to create a dynamic setting for the commercial to take place.<br />
  7. 7. The Basic Purpose<br />Applied media aesthetics are used to clarify, intensify, and interpret events for a specific audience.<br />The old spice guy clarifies that your man should smell like him and not a lady.<br />
  8. 8. The Basic Purpose<br />He intensifys the point by ‘giving’ you things, things that can only be given to you if your guy smells like a man.<br />You are then left to interpret, do you want a lady scented man, or a manly man?<br />
  9. 9. Natural Born Killers<br />Aisha S. Walden<br />Fatima Ismail<br />
  10. 10. Motion<br />In this scene, the director, Oliver Stone uses constant motion.  Either the actors are in motion or the camera is, and sometimes both are in motion.<br />A handheld camera was used to create motion, as well as tilted angles, zooms and trucking.<br />
  11. 11. Angles<br />Camera Angles<br />The camera angles in the movie clip aren't facing the actors normally. They're a little tilted at some points or placed in the corner.  Also at certain points they have the camera zoomed in on an actor and then it would zoom out slowly.  <br />
  12. 12. Lighting<br />Lighting<br />The lighting in the clip was very bright at some points but then it would go to black and white at some parts I guess to show a darker side to the scene.<br />
  13. 13. RoboCop<br />Joe Tomasso<br />